IDFC FIRST Bank

Digital Journey Owner

NITIE

Student Coordinator - ECell

Accenture

Data Science Analyst

2IIM

• Revamped & Optimized a key sub domain bringing 37 lakh page visits (110% increase) in 12 months
• Formulated a new strategy – Scholarship Exam – to increase sales during lean period of the month, leading to a 12% increase in sales per annum
• Developed and launched analytics driven Testing Course for the CAT (Entrance Exam for MBA in India) Online Course in order to enable students to better measure and analyze their performance in timed tests
• Fine-tuned and helped in upgrading the user interface of the Learning Management platform by gathering data points from students, resulting in ease of use of the course and increase in course consumption rate by 15%
• Spearheaded co-marketing campaigns across country including product demonstrations at industry events, interactions with students, giveaways at universities’ fests and customer testimonials in order to expand product reach
• Surveyed over 10,000 customers online gathering usage intelligence used in creating product roadmaps

Product Manager

• Revamped over 1000+ webpages to increase website value and to improve organic brand building across various platforms, resulting in a 90,000 jump (from ~115,000 to ~25,000) in Global Alexa Rankings for the website
• Improved SEO processes & created new content to make webpages appear in Top 2 positions in Google
• Designed and ran successful outbound Social Media campaigns that brought about a significant year-on-year increase in product sales
• Negotiated deal terms of online marketing and advertising partnerships with big ticket clients, bringing in additional sources of revenue for the firm
• Instituted additions to the webpages, including chat interfaces, resulting in 15% increase in lead generation
• Devised customer journey management strategy to engage with leads, resulting in better conversion rates
• Taught Quantitative Aptitude and Logical Reasoning to 800+ students preparing for CAT in the last 4 years and guided over 3000 students in their preparation and application process for pursuing MBA in India

Webmaster and Business Development

• Created high quality content-oriented teaching pedagogy for Free Math Online Course for Middle School students, helping them understand Math intuitively; the course is now used by 4000+ students across 10 schools
• Identified a gap and developed a value addition feature – Last Mile Prep - to the online product in order to help aspirants make the jump from 95th to 99th percentile in the CAT exam
• Produced 8 superior quality Mock CATs, with complete solutions and analytics, to help students analyze and improve their competency before they take the actual exam

Content Developer

Skilled Product Manager with 4+ years of experience in the EdTech Sector. By leveraging my analytical skills and the ability to interpret data, I provide critical insights on improving Sales, Website Traffic, Brand Awareness and Customer Relationship Management. I have developed a diverse set of products - ranging from Online math courses for mid school students to online courses for working professionals. I have in-depth experience in envisioning, planning, and developing multiple successful products that have aided students in their learning process.

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