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At Apple, my focus has been on spearheading engineering programs that enhance our Apple Services Commerce UI/UX, ensuring an intuitive customer experience across our leading services (iCloud+, Apple TV+, Fitness+, Music, News+, Podcasts, Apple Care+, Apple One etc.). My role involves collaborating with cross-functional teams to drive substantial improvements and ship out account mgmt, commerce subscription & purchase & payment experience capabilities for services applications capability modeling on a variety of platforms leveraging cutting edge high performing scalable UI/UX web & API platform tech (powered on & agnostic of native apps - iOS, MacOS, visionOS & watchOS). In my tenure as Senior Manager, I've led the charge in transforming digital sales channel products and processes, integrating cutting-edge technologies such as Applied Commerce and Generative AI. My team & portfolio has not only driven incremental improvements in customer experience but also bolstered our brand presence in the omni-channel sales landscape. With a strong foundation in Commerce Platforms and Customer Experience Management, we have successfully navigated complex B2B and B2B2C ecosystems, delivering innovative solutions that resonate with our global audience.
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