Beam AI

1. Go-To-Market strategy building & execution  
2. Customer-centric targeted email campaigns, thought leadership content, and product led content 
3. Sales enablement with case studies, cold-calling scripts, scope documents, and product walkthroughs 
4. Cross-functional collaboration across product, sales, and customer success teams to develop and refine messaging, positioning
5. Monitoring the effectiveness of marketing initiatives and optimizing content strategies based on insights to improve lead generation and customer engagement
6. Customer marketing

Product Marketing Manager

Attentive.ai

1. GTM
2. Sales enablement 
3. Product adoption 
4. Growth marketing
5. Customer marketing

Content Marketing; Social Media; YouTube Comms; Product Marketing

Content & Community Lead

Taking care of Content & Community at Attentive.ai.

Content Lead

As a content specialist at Attentive.ai, a leading vertical SaaS company in the field services industry, I create both long and short-form content. My role involves research to target niche audiences, managing end-to-end content creation and publishing processes, and closely tracking content metrics. I collaborate with sales, marketing, design, and product teams to conceive, shape, and execute content goals.

Working in tandem with the growth marketers, I help develop content strategies that efficiently resonate with target audiences and fulfil our lead gen objectives. My scope covers diverse platforms, including blogs, websites, eBooks, newsletters, emailers, handouts, PPTs, and social media. An adept implementer of SEO strategies, I ensure content optimally reaches its audience.

I plan content calendars to maintain consistency across all platforms, and I am proficient in managing the company's LinkedIn page, including top management profiles, ensuring content that garners meaningful engagement. On a lighter note, I excel in crafting topical content and even enjoy transforming industry-relevant concepts into engaging memes.

Content Specialist

Ukti

Apart from creating well-structured, concise, impactful, and SEO-oriented pieces per brands’ content marketing strategies, I proofread and edit content. I also coordinate with writers and other editors to ensure the timely delivery of quality content pieces. 

I have fluency in creating excellent short and long-form content, including case studies, landing pages, blogs, eBooks, and other content formats in the B2B space. I also have some experience with content gap analysis, competitor analysis, and researching in B2B content marketing. 

I am also responsible for managing client communication for brands and training new writers.

I am responsible for creating well-researched, relevant, grammatically coherent, and punchy content pieces. I create content aligning with the brand and editorial guidelines by building a comprehensive understanding of its audience and industry trends. 

As a content creator, my primary responsibilities include understanding project briefs, conducting extensive research on multiple themes and topics, adhering to guidelines, updating project status, and regularly creating publishable content.

I also edit pieces and coordinate with writers, consistently providing detailed and constructive feedback. I am also responsible for client communication for the brands I handle.

Content Creator

The Times Of India

City beat reporter in Hyderabad covering railways, community, fisheries, educational institutions, and other special interest stories.

Reporter

Scrollcafe

Content Writer

The Pioneer

Working as a trainee journalist for the newspaper, I was responsible for finding new stories, covering events, and conducting interviews. 
My main aim was to research, write, edit, proofread and file news stories and special features for the newspaper.

Trainee Journalist

NewsGram

Working closely with the sub-editor, I drafted at least two news stories every day. My work also included analyzing and interpreting wire stories and conveying the information to the readers. 
I edited articles, wrote special pieces, and ensured that my work was publishable and adhered to the editorial guidelines. I also contributed to the news platform by presenting my opinions through comments on social media sites.

News Writer Intern

As a Product Marketing Manager at Attentive.ai, I lead positioning, messaging, and GTM strategy & execution across our product portfolio. My work spans across multiple touchpoints: refining SAL quality, helping reduce demo no-shows, and building sales enablement content like competitive analysis, scope and pricing docs, datasheets, and case studies.

Webinars, enabling lifecycle campaigns, and tradeshow messaging are core parts of my execution. I also support AEs with better collateral and analyzing SDR cold calls to improve effectiveness. On the content front, customer insights are regularly funneled back to the content marketing team to sharpen industry nuance and improve resonance with a very niche audience.

My professional journey includes serving as a city-beat reporter for The Times of India in Hyderabad and writing for The Pioneer and Newsgram, a Chicago-based news site. I hold a background in English Journalism, which has honed my skills in storytelling and content creation.

Outside of work, I am passionate about films, cricket, and advocating for women's rights and gender equality.

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