Deel

› Leading and mentoring a team of 7 mid to senior product designers and support career growth in the Global Payroll Group, ensuring consistency and quality in the delivery
› Hiring and building the design team and make sure the whole group is staffed and set up for success
› Advocate for design and a user-centered mindset and Steer design direction within the global payroll & payroll group and support driving the strategic direction

Lead Product Designer

Cazoo

Leading design in the customer world
› Leading and coaching a team of three mid to senior UX designers and a researcher, helping them
with personal development, and nurturing a culture of trust and safety.
› Strategic guidance with the heads of product and engineering for a cross-functional team of 50+ across three different locations in three teams, ensuring a customer-centric view.
› 🏆 Created a clear vision and defined ways of working for the customer world

Car Subscriptions Journey
› Initiated, coordinated, and communicated the car subscriptions discovery   
› Ensured regular playback sessions, alignments with stakeholder management, and deliverable of actionable outcomes.
› 🏆 Delivered a holistic end2end view of the car subscriptions journey including pain points and opportunities

Translation and Localization Lead for EU Release
› Coordinated german and french UX writers, managed communication up to 10 product teams as well
as senior leadership
› 🏆 Ensured all content (~ 21.000 words) in the main flow is translated and localized correctly for the
release in DE & FR

Design Team Lead

AutoScout24 GmbH

• Purpose: Create Europes biggest car online buying platform
• Achieve real online car transactions for our dealers on and through the AutoScout24 plattform.
• Collaborate tightly with User Research, Analytics, Product Management, Content Strategy, other key disciplines in Online Transaction and across AutoScout24.
• Empower teams to develop roadmaps that accelerate product objectives and align with company objectives.
• Effectively drive conversations with stakeholders and cross-functional partners in consumer, customer care, marketing, legal, and go-to-market.
• Recruit, and hire a team of diverse designers
• Facilitate creative workshops and design sprints to create alignments, ideate possible solutions for new features, and test them quickly. 
• Deliver designs intended for a huge international consumer market with significant business and technical complexity.
• Lead extensive qualitative and quantitative resarch efforts, triangulate insights, and regularly communicate to results to stakeholders.
• Achievements: 
•   Successfully roll out OneClick to the european market with 2 million listings
•   boosting the lead2sale conversion rate of our dealers by 200%
•   Increase Satisfaction of buyers to 4,3 / 5 and dealers to 3,7 / 5.
•   Improve efficiency of internal and external stakeholders by analyzing processes and creating new tools

Senior Product Designer

Bosch Security Systems

• Purpose: Scaling In-Story Analytics as a key product for Bosch Security Systems.
• Achieve product growth.
• Plan and facilitate creative workshops to create alignments, ideate possible solutions for new features, and test them quickly.
• Conduct customer interviews, make sense of it, and derive business and product decisions .
• Create and deliver high-quality visual and interaction designs and experiences and make sure implementation happens as planned with devs
• Aligning different stakeholders and conceptualizing a product vision and structure
• Improve efficiency of internal and external stakeholders by analyzing processes and creating new tools

Lead User Experience Designer, In-Store Analytics

Skoobe

• Purpose: Give Skoobe a new appearance.
• Achieve the successful rollout of the new brand across all channels and improve the checkout experience.
• Conduct quantitative interviews, and analyze consumer feedback to help making informed decisions.
• Collaborate tightly with User Research, Analytics, Product Management, Content Strategy, other key disciplines in Online Transaction and across AutoScout24.
• Deliver high-quality visual and interaction designs and experiences and make sure implementation happens as planned with devs

User Experience Designer

Weptun GmbH

In my first year as a professional, I was working on smaller client projects in fintech, health, as well as an internal tool.
• Information Architectures
• Interface Design
• Responsive Web Design
• Corporate Design

Interaction Designer

Asaad El Salawi

I was freelancing for private museums, festivals, and design agencies, and was mainly working on trade fair exhibits, instructional guidelines, and automotive marketing apps.

Visual and Interaction design

Neustart Corporate Medialab

Visual solutions for User Interfaces and Concepts

Visual Design

Strukt Design Studio

Visual Development of User Interfaces as tools and in exhibitions, corporate designs and identities

Backyard 10

Grafikdesigner

Passionate and seasoned design leader with 11+ years hands-on experience in creating and delivering design strategies for high profile companies, building and managing high quality designers, and shipping delightful digital experiences for business and customers. Experienced in creating holistic customer-centric visions to find new opportunities for the business and leading high performing product teams that deliver on a constant level.

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