Avari Group

Group Head Marketing, PR, and Communications

IRD Global

Established an IRD content archive by compiling digital assets, including images and videos, on Google Cloud with detailed metadata descriptions.
Planned and executed multiple ad campaigns on Meta focused on Awareness.
Managed global communication strategies across digital platforms. 
Optimized social media strategy, leading to a 10% month-over-month growth in LinkedIn, Instagram and Facebook audiences.
Created multiple video storyboard for various program focusing on highlighting the impact.

Senior Manager Communications

Developed and implemented brand guidelines, enhancing consistency and brand recognition across all platforms.
Streamlined communication processes, improving clarity and efficiency within the organization. 
Collaborated with cross-functional teams to align communication efforts with overall organizational goals.
Managed global communication strategies, encompassing digital channels, media relations, and event promotion.
Created and executed social media campaigns to project the program and its impact on events.
Oversaw the creation and distribution of event content and communication materials, ensuring alignment with brand standards and messaging.
Increased social media engagement of IRD social handles on LinkedIn (followers by 58% and engagement by 10.1%) and Instagram (followers by 41% and engagement by 1.1%).
Developed storyboards and idea concepts for videos showcasing IRD’s programs and achievements.
Pitched and Managed stories, impact numbers, awards, etc to Media Globally and Locally.

Corporate Communications Manager

Led a high-impact social media campaign across Meta, Twitter, and TikTok to address vaccine hesitancy and promote vaccine uptake.
Achieved 1.2 million views on TikTok with the hashtag #jeelodobara and generated over 2,300 pieces of user generated content across platforms.
Created and managed 6 online communities on Meta (3 Facebook groups and 3 WhatsApp groups) with over 1,500 members to disseminate accurate vaccine information.
Launched successful on-ground campaigns in collaboration with the community engagement team, fostering user generated content for social media.
Trained field workers in social media content creation and campaign strategy to enhance local engagement.
Developed and implemented a monitoring and evaluation (M&E) plan to track social media engagement, optimizing future campaign strategies.
Contributed to project research, manuscript development, and other publication writing efforts to support communication goals.

Communications Manager, Jeelo Dobara Project

Arthur Lawrence

Corporate Communication
Events
Communication Plan Execution
Press Release 
Vendor Management

Assistant Manager, Corporate Communications

Iqra University (Official)

Manager, Events & Student Engagement Unit

Alcott College

Marketing: brand development, awareness, and promotion, setup of in house Content Studio, and generate branded content on social media platforms. 
Communication: making sure the disbursement of content via digital and conventional channels with prospects. 
Assurance: Delivery of Events (academic, ECA, and prospects/existing), and college calendar.
Admissions: Achieve the enrolment target and follow SOPs. 
Human Resource: interviews, shortlisting, hiring, onboarding, and contract. 
College Life: making sure the student's life of Alcott is active and alive. 
Student Portal: smooth running and timely update on the portal for students.

Manager, Marketing & Operations

The i-Care Foundation

•	Donor Relationship
•	Product Development
•	Public and Media Relationship and Branding
•	Collateral Design and Production
•	Advertising & communications
•	Coordination with Third Party Providers

Marketing Manager

CIMA

Contribute to achieving the objectives of CIMA Pakistan market and business strategy for Brand Awareness.
•Retention of student base by planning and implementing exam entry campaigns, workshops and creating employment opportunities
•Progression of student base by planning and implementing exam entry campaigns
•Managing exitsing CIMA employer partners as well as developing new relationships
•Plan and implement though leadership programmes
•Plan and implement all branding associated exercises
•Work closely with CM on all BD activities including follow up activities with universities and employers in Pakistan
•To organise and support events conducted by CIMA Pakistan for employers, universities and tuition colleges
•Promote CIMA’s technical agenda

Business Development Manager

The Institute of Chartered Accountants of Pakistan

•Develop and keep track of a unified storage of presentations, materials on marketing and communications so that internal functional group can easily access to.
•Managing all marketing, advertising and promotional activities.
•Work with Manager MARCOM to ensure compliance with timelines and event standard best practices. 
•Manage, maintain and update information on all marketing activities. Facilitate the students and members at the facilitation center. 
•Marketing & Communication Content. 
•Conducting counseling sessions and various students’ activities in schools, colleges, RAETs and other institutes. 
•Follow up and monitoring all the activities of the facilitation center, working atmosphere and quality of services provided. 
•Maintaining continuous reporting and communication to the Manager MARCOM and Country Head MARCOM. 
•To coordinate with other colleagues at both a strategic and tactical level in order to ensure marketing and communication ideas and opportunities are maximized. 
•Serve as internal liaison to the meetings department and other staff resources. 
•Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies.
•Coordinate with vendors and contractors for the development and production of educational event promotional materials, web site production and other collateral

Deputy Manager, Marketing & Communications

•Develop and keep track of a unified storage of presentations, materials on marketing and communications so that internal functional group can easily access to.
•Assist Manager MARCOM in managing all marketing, advertising and promotional activities.
•Work with Manager MARCOM to ensure compliance with timelines and event standard best practices. 
•Manage, maintain and update information on all marketing activities. Facilitate the students and members at the facilitation center. 
•Marketing & Communication Content. 
•Provide support to Manager MARCOM in conducting counseling sessions and various students’ activities in schools, colleges, RAETs and other institutes. 
•Follow up and monitoring all the activities of the facilitation center, working atmosphere and quality of services provided. 
•Maintaining continuous reporting and communication to the Manager MARCOM and Country Head MARCOM. 
•To coordinate with Manager MARCOM at both a strategic and tactical level in order to ensure marketing and communication ideas and opportunities are maximized. 
•Serve as internal liaison to the meetings department and other staff resources. 
•Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies.
•Coordinate with vendors and contractors for the development and production of educational event promotional materials, web site production and other collateral

Assistant Manager, Marketing & Communication

Saima Packaging (Pvt.) Ltd.

1) Prepare marketing & sales reports by collecting, analyzing, summarizing sales data of Clients and their Brands
2) Coordinate with Planning & Production to Expedite Job/Orders of Clients in Development
3) Coordinating with Brand Managers during visit for colors & design approval
4) Monthly tracking of client Sales Position
5) Client Brand Analysis & Position on internal B.C.G Matrix
6) Sales Plan & Team Performance

Sales Analyst

Position: Management Trainee (Sales & Customer Services)
•	Maintaining Order Balances
•	On Time Delivery of Material to Clients
•	Expedite New Jobs in Development 

Major Tasks on Job:
1) Monthly Reports of Sales Variances Flexible & Offset 
2) Coordinate with Graphic Dept to Expedite Job/Orders of Clients in Development
3) Coordinating with Dispatch Team for on time Delivery of Material to Client
4) Follow up of Client’s POSM & CP material for on time execution

Management Trainee

Silkbank Limited (Pakistan)

•Identify and resolve customer problems in minimum time frame 
•Met all service standards and indicators of 99% courtesy and 100 % accuracy 

Major Tasks on Job:
1)	Banc Assurance Confirmation Calls.
2)	Monetary Transactions on Calls.
3)     Complaints & Feedback
4)     Resolving Queries/Issues regards Service Charges
5)     Cross Sell SMS Alerts & E-Statement Services

Customer Services Representative

Senior Manager, Communications at IRD Global | Marketing & Communications Strategist | Brand Storytelling Expert | Organic Social Media Specialist | Strategic Communication

Crafting Communication Strategies That Drive Impact!

With 12+ years of experience in communication, brand messaging, and stakeholder engagement, I help organizations craft clear, compelling narratives that build trust and drive results.

What I Do:
I specialize in communication (corporate and brand) strategies that align with business goals, enhance brand reputation, and strengthen stakeholder relationships. Whether it’s executive messaging, crisis communication, or internal communications, I ensure that every message is strategic, effective, and impactful.

My Expertise:
Corporate Communication – Strengthening brand reputation through strategic messaging
Crisis Communication – Navigating sensitive situations with clarity and confidence
Executive Communication – Crafting leadership messaging that inspires and informs
Stakeholder Engagement – Building trust with employees, partners, and the public
Content & Messaging Strategy – Turning complex ideas into clear, engaging narratives

Why Connect With Me?
 I bring a strategic and results-driven approach to communication
 I turn complex messages into engaging, audience-friendly content

Let’s connect to explore how effective communication can elevate your brand and business. 

📩 Open to networking, consulting, and opportunities.

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