IRD Global

Corporate Communications Manager

Communications Manager, Jeelo Dobara Project

Arthur Lawrence

Corporate Communication
Events
Communication Plan Execution
Press Release 
Vendor Management

Assistant Manager, Corporate Communications

Iqra University (Official)

Manager, Events & Student Engagement Unit

Alcott College

Marketing: brand development, awareness, and promotion, setup of in house Content Studio, and generate branded content on social media platforms. 
Communication: making sure the disbursement of content via digital and conventional channels with prospects. 
Assurance: Delivery of Events (academic, ECA, and prospects/existing), and college calendar.
Admissions: Achieve the enrolment target and follow SOPs. 
Human Resource: interviews, shortlisting, hiring, onboarding, and contract. 
College Life: making sure the student's life of Alcott is active and alive. 
Student Portal: smooth running and timely update on the portal for students.

Manager, Marketing & Operations

The i-Care Foundation

•	Donor Relationship
•	Product Development
•	Public and Media Relationship and Branding
•	Collateral Design and Production
•	Advertising & communications
•	Coordination with Third Party Providers

Marketing Manager

CIMA

Contribute to achieving the objectives of CIMA Pakistan market and business strategy for Brand Awareness.
•Retention of student base by planning and implementing exam entry campaigns, workshops and creating employment opportunities
•Progression of student base by planning and implementing exam entry campaigns
•Managing exitsing CIMA employer partners as well as developing new relationships
•Plan and implement though leadership programmes
•Plan and implement all branding associated exercises
•Work closely with CM on all BD activities including follow up activities with universities and employers in Pakistan
•To organise and support events conducted by CIMA Pakistan for employers, universities and tuition colleges
•Promote CIMA’s technical agenda

Business Development Manager

The Institute of Chartered Accountants of Pakistan

•Develop and keep track of a unified storage of presentations, materials on marketing and communications so that internal functional group can easily access to.
•Managing all marketing, advertising and promotional activities.
•Work with Manager MARCOM to ensure compliance with timelines and event standard best practices. 
•Manage, maintain and update information on all marketing activities. Facilitate the students and members at the facilitation center. 
•Marketing & Communication Content. 
•Conducting counseling sessions and various students’ activities in schools, colleges, RAETs and other institutes. 
•Follow up and monitoring all the activities of the facilitation center, working atmosphere and quality of services provided. 
•Maintaining continuous reporting and communication to the Manager MARCOM and Country Head MARCOM. 
•To coordinate with other colleagues at both a strategic and tactical level in order to ensure marketing and communication ideas and opportunities are maximized. 
•Serve as internal liaison to the meetings department and other staff resources. 
•Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies.
•Coordinate with vendors and contractors for the development and production of educational event promotional materials, web site production and other collateral

Deputy Manager, Marketing & Communications

•Develop and keep track of a unified storage of presentations, materials on marketing and communications so that internal functional group can easily access to.
•Assist Manager MARCOM in managing all marketing, advertising and promotional activities.
•Work with Manager MARCOM to ensure compliance with timelines and event standard best practices. 
•Manage, maintain and update information on all marketing activities. Facilitate the students and members at the facilitation center. 
•Marketing & Communication Content. 
•Provide support to Manager MARCOM in conducting counseling sessions and various students’ activities in schools, colleges, RAETs and other institutes. 
•Follow up and monitoring all the activities of the facilitation center, working atmosphere and quality of services provided. 
•Maintaining continuous reporting and communication to the Manager MARCOM and Country Head MARCOM. 
•To coordinate with Manager MARCOM at both a strategic and tactical level in order to ensure marketing and communication ideas and opportunities are maximized. 
•Serve as internal liaison to the meetings department and other staff resources. 
•Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies.
•Coordinate with vendors and contractors for the development and production of educational event promotional materials, web site production and other collateral

Assistant Manager, Marketing & Communication

Saima Packaging (Pvt.) Ltd.

1) Prepare marketing & sales reports by collecting, analyzing, summarizing sales data of Clients and their Brands
2) Coordinate with Planning & Production to Expedite Job/Orders of Clients in Development
3) Coordinating with Brand Managers during visit for colors & design approval
4) Monthly tracking of client Sales Position
5) Client Brand Analysis & Position on internal B.C.G Matrix
6) Sales Plan & Team Performance

Sales Analyst

Position: Management Trainee (Sales & Customer Services)
•	Maintaining Order Balances
•	On Time Delivery of Material to Clients
•	Expedite New Jobs in Development 

Major Tasks on Job:
1) Monthly Reports of Sales Variances Flexible & Offset 
2) Coordinate with Graphic Dept to Expedite Job/Orders of Clients in Development
3) Coordinating with Dispatch Team for on time Delivery of Material to Client
4) Follow up of Client’s POSM & CP material for on time execution

Management Trainee

Silkbank Limited (Pakistan)

•Identify and resolve customer problems in minimum time frame 
•Met all service standards and indicators of 99% courtesy and 100 % accuracy 

Major Tasks on Job:
1)	Banc Assurance Confirmation Calls.
2)	Monetary Transactions on Calls.
3)     Complaints & Feedback
4)     Resolving Queries/Issues regards Service Charges
5)     Cross Sell SMS Alerts & E-Statement Services

Customer Services Representative

Barclays Bank

Internee in Barclays Bank PLC Pakistan.
Corporate Affairs Department (3 Weeks Internship)
•	Reporting of Press Release
•	Research on Partners
•	Prepare Events Calendar

Intern

Corporate Communications | Building Bridges Between Brands & Audiences | Storyteller Extraordinaire Marketing | Social Media | Content Creation & Re-Purposing | MarCom Enthusiast

Corporate Communication Enthusiast with a passion for helping organizations tell their stories and connect with their target audiences

Communication Enthusiast | Building Bridges Between Brands & Audiences | Storyteller Extraordinaire 

My core specialties: 
Corporate Communication
Brand Guidelines 
Social Media Marketing
Marketing & Communication
Branding on Social Media
Facebook, Instagram, & Snap Chat Ads Manager
Content Curation & Content Re-purposing
Event Management
Position Analysis
Reports and Presentation
Brand Positioning on Matrix

Wishing all who celebrate a blessed, peaceful and joyful Eid!

#IRDGlobal #Eid

Asad M. Taj

Global South vs. Global North - Insights for Marketers

The attitudes, mindsets, and mental beliefs of the Global South (South Asia) and Global North (Europe and North America) offer a rich blend of diversity that shapes how individuals perceive features, functions, and benefits in various contexts. Understanding these differences is crucial for marketers seeking to engage successfully with audiences in the Global South.

Features: In the Global North, features are often associated with efficiency, innovation, and precision, reflecting a culture that values technological advancement and practicality. In contrast, the Global South places emphasis on features that resonate with cultural heritage, community values, and emotional connections, highlighting a more holistic and human-centric approach to product attributes.

Functions: The Global North tends to prioritize functionality, performance, and reliability in product functions, driven by a desire for optimization and problem-solving. On the other hand, the Global South values functions that address social impact, sustainability, and inclusivity, reflecting a broader perspective that considers the well-being of society and the environment.

Benefits: While the Global North focuses on tangible benefits such as convenience, quality, and status, the Global South places importance on intangible benefits like authenticity, tradition, and social recognition. This distinction underscores the significance of emotional and cultural factors in shaping perceptions of value and satisfaction.

Engaging with Audiences in the Global South: To connect effectively with audiences in the Global South, marketers must adopt a culturally sensitive and empathetic approach that acknowledges the unique values, beliefs, and aspirations of the region. Strategies for successful engagement include:

Cultural Relevance: Tailoring messaging and branding to align with local customs, traditions, and languages to establish a genuine connection with the audience.

Community Engagement: Emphasizing community involvement, social responsibility, and inclusivity in marketing campaigns to resonate with the collective mindset prevalent in the Global South.

Storytelling: Leveraging storytelling as a powerful tool to convey brand narratives that evoke emotions, inspire action, and foster a sense of belonging among consumers.
Authenticity: Demonstrating authenticity, transparency, and respect for local values and beliefs to build trust and credibility with the audience.

By embracing these principles and adapting marketing strategies to reflect the unique characteristics of the Global South, marketers can cultivate meaningful relationships, drive engagement, and foster brand loyalty in this diverse and dynamic region.

#StrategicBrandManagement

Omar Abedin Erika Bornshin Kamran Tariq

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Vote it out in the poll below - 

After a break due to some personal emergency (yes will be sharing that too) I'm active again here on LinkedIn.

#poll #media #coverage #pr

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