Asaf Nadler, Ph.D.'s Linkedin Analytics

What does AI in crypto marketing actually look like? At Addressable.io , it’s about helping teams do more with less: 1️⃣ Audience recommendations: Targeting Uniswap holders? Our AI might suggest PancakeSwap holders based on similar behavior and geos. 2️⃣ Campaign summaries: Instead of digging through dashboards, you get: “Engagements grew 22% in Southeast Asia. Twitter outperformed Reddit 2:1.” 3️⃣ Auto-optimization: Budget shifts automatically toward segments with the lowest Cost Per Wallet. No manual toggling needed. And maybe in the future some agentic prompts? “Go get me some whale traders” can be nice..

Wrapping up Paris Blockchain Week: Well-run, well-curated, and buzzing with a different energy this year. The big takeaway? Crypto is maturing. Less noise, more signal. Three signs: 1️⃣ Partner > Founder marketing Founders are handing the mic to their power users. Paul Frambot (Morpho Labs ) spoke about building on Base. Paris Saint-Germain Labs showcased how they’re onboarding millions of fans with Matchain If your users pitch better than you, you’re doing it right. 2️⃣ Real consumer apps, finally We’ve spent years building infra. Now we’re seeing apps people actually use. CRURATED a premium wine delivery biz, is launching Crutrade—same model, now on-chain for supply chain transparency. Another stealth startup uses music artists as affiliates for hotel bookings around concerts. Already live. Blockchain coming next. 3. AI is fixing crypto UX? Why teach people wallets and seed phrases when they can just ask ChatGPT to “find me a staking strategy—and run it”? The next generation isn’t just building dApps. They’re designing assistants. Less speculation, more utility. Less friction, more fun. See you at PBW 2026.

A 3.21x ROAS in crypto isn’t a fluke, even in the bearest of bear markets. At Addressable.io , we just wrapped a very casual 4-week crypto campaign, 6 figures in ad spend, delivering $3.21 in revenue for every $1 spent. Nothing odd, right? It still strikes me how so many crypto projects are hitting pause on their user acquisition during downturns. Real businesses NEVER do that. Never. Because when you pause acquisition, you’re not just slowing your revenue. You’re slowly killing your awarness and team morale. And that’s the hardest thing to restart. Are you pausing? Or playing? ⏯️