Asaf Rozanes's Linkedin Analytics

Strategic and results-oriented Product, Agile, and Operations executive with 20+ years of experience driving transformation and scalable growth in B2B SaaS, mobile, and enterprise tech environments. Adept at aligning cross-functional teams, technology, and strategy to accelerate innovation, optimize delivery, and unlock new market value. I combine deep product acumen with Agile leadership and a proven ability to lead high-impact initiatives across all stages of the product lifecycle. Track record includes leading mobile business lines to double-digit growth, executing enterprise-wide Agile transformations, managing multi-product portfolios, and delivering global go-to-market strategies. Experienced in applying product-led growth principles including onboarding optimization, engagement analytics, and UX-driven adoption strategies, user-centric design, onboarding optimization, and data-driven experimentation. Along the way, I’ve also: + Built a children’s publishing company (Award Winning "Mindful Mia") that empowers young minds, + Launched an AI Agile assessment SaaS tool to drive organizational efficiency, + Established thought leadership on both AI and Agile at FrozenLight.ai - the emerging AI experts community. If you believe that true innovation comes from blending people, processes, and purpose, let’s chat. We can transform big ideas into big results - and maybe even redefine what’s possible. CORE COMPETENCIES + Enterprise Agile Leadership & Transformation + Product Strategy & Execution (SaaS, B2B, Mobile) + Multi-Product Portfolio & Roadmap Ownership + PLG Strategy, Onboarding, Activation, Retention + Go-to-Market Strategy & Revenue Growth + Executive Stakeholder & Partner Alignment + Scaled Agile Framework (SAFe, Scrum, Kanban) + Cross-Functional Collaboration & Leadership + Data-Driven Product Innovation & Optimization + Customer Experience, UX & Digital Engagement + OKRs, KPI Design, and Operational Efficiency