Asfand Yar Khan Lodhi BSc (Hons), MBA's Linkedin Analytics

As a PhD Scholar at Universiti Malaysia Sarawak (UNIMAS), I am exploring how digital platforms can be leveraged for the development of rural cultural tourism and sustainable poverty alleviation. This exciting research allows me to combine my passion for digital innovation with my commitment to creating impactful, sustainable solutions for marginalized communities. I bring a wealth of experience as a Business Development Manager at Skills for All, where I have successfully driven revenue growth through innovative marketing strategies and strategic partnerships. I have had the privilege of collaborating with renowned international organizations such as USAID, GIZ, the Asian Development Bank, and TEVTA, delivering measurable value and impact to their programs and projects. In addition, I am a co-founder of Marktech, a forward-thinking digital marketing company. At Marktech, we empower businesses to thrive online through services like web development, social media management, content creation, and search engine optimization. I also provide freelance consulting and training services, drawing on my expertise in product development, sales processes, and service delivery. Previously, I served as a Visiting Lecturer/Trainer in Digital Marketing at the School of Professional Advancement at UMT Lahore, where I enjoyed sharing my knowledge and practical insights with the next generation of marketing professionals. I hold a Master’s degree in Business Management from the University of Central Punjab, where my research focused on Digital Marketing, the Post-COVID Effects on Consumer Behavior, and the dynamic interplay of Digital vs. Traditional Marketing. This academic foundation, coupled with hands-on experience, has equipped me with a strong understanding of market trends and the best practices shaping the digital landscape. I am always open to connecting with like-minded individuals and exploring new opportunities. Whether it’s fostering impactful collaborations or exchanging ideas, feel free to reach out—I look forward to connecting with you!