Sortly

I was responsible for leading strategic product roadmapping initiatives, ensuring alignment with our organizational objectives and responding to market demands to achieve sustained growth and increased market penetration. I oversaw extensive market research and competitive analysis, using the insights gained to shape our product development strategies and keep us ahead in the industry competition.

Key Achievements:
• Spearheaded the design and orchestration of customized reports and subscriptions, increasing a 78% adoption rate among enterprise and ultra-plan users, augmenting inventory management efficiency.
• Initiated the rollout of an all-encompassing alert module, encompassing date, quantity, and activity-based alerts, resulting in a 42% adoption rate within the inaugural month.
• Optimized the onboarding process by reducing access time and removing unnecessary sample data, and incorporated Appcues to ensure smooth user experiences.
• Executed quarterly quality-of-life enhancements, fine-tuning UI/UX elements and elevating NPS score by 7%.
• Leveraged customer feedback and data analytics to pioneer features surpassing user expectations.
• Introduced collaborative squads comprising product, design, and development leads, expediting project timelines and optimizing operational efficiency.
• Cultivated a culture of innovation and continual enhancement across cross-functional teams, ensuring the successful execution of projects.

Senior Product Manager (Core Experience)

Fanera

In this role, I conduct research on multiple facets for business development and involve executive management to devise strategic planning to achieve business success. I identify product requirements and conduct detailed research on the latest market trends to strengthen the financial health of the company. Liaise with stakeholders, key partners, and investors to implement the company’s vision by aligning business processes with profitability.

Key Achievements
• Transformed the strategy and vision from just creating a platform for Football Fans, to also develop backend solutions for Football Clubs and Stadiums to manage the crowd, the engagement, insights, and delivered scalable marketing tool to reach 100% of the audience, unlike other social media platforms.
• Established product roadmap that prepared Fanera for the World Cup 2022 in Qatar that helped solidify a partnership with the Supreme Committee in Qatar to be the official app for the World Cup.
• Launched the app in 8 languages and improved the hosting ability to withstand up to 10 million simultaneous users in first 5 months of procurement.

Co-Founder and Product Director

Lotus Analytics

In this role, I spearheaded collaboration with cross-functional teams, including UI/UX, Sales, Development, QA, and Marketing. Together, we navigated from the initial wireframe designs to the development of fully functional solutions and comprehensive marketing and launch strategies. Constantly monitoring market dynamics and competitor performance, I conducted detailed analyses to pinpoint gaps and refine promotional strategies, all geared towards optimizing our sales outcomes.

Key Achievements:
• Pioneered the conception and execution of a comprehensive product and strategy framework for a service company, catering to the telecommunications, real estate, CBD & Hemp, and healthcare sectors from inception.
• Provided expert consultation to product development teams, leveraging customer data to drive continuous enhancements and improvements across product offerings.
• Established effective channels of communication with sales and marketing teams to gather and synthesize customer feedback, facilitating iterative product iterations and enriching development lifecycles.
• Developed a variety of products, featuring a multi-purpose point-of-sale system suited for the telecommunications and CBD sectors, which integrates smoothly with various POS hardware and vending machines.
• Provided comprehensive solutions in property management, customer relationship management (CRM), and appointment scheduling systems.

Senior Product and Strategy Manager

B2B Soft

Within my role, I delved into marketing research data, meticulously evaluating client needs to propel productivity enhancements forward. Orchestrating benchmarks, product demonstrations, and testimonials became my forte in effectively assessing performance. Keeping a keen eye on market trends and competitor performance, I pinpointed gaps to refine our promotional approaches and amplify sales. Additionally, I took the reins in conceptualizing and implementing advanced product features, seamlessly integrating them into our marketing strategies for maximum impact.

Key Achievements:
• Spearheaded launch of 12 new product enhancements and introduced over 58 new features within a three-year period.
• Implemented measures to mitigate human errors, saving retailers money, while enhancing checkout speed and accuracy, resulting in increased customer turnover and revenue.
• Engaged with corporate HQ to coordinate product development initiatives and synchronize integrations and launch strategies for Metro by T-Mobile and Boost Mobile.
• Recognized and rewarded as a key contributor for their role in preparing an RFP for Boost Mobile, a move that secured company-wide adoption of the software across all nationwide locations.
• Conducted training sessions for 85 offshore employees, including Developers, Business Analysts, and Product Specialists, providing insights into the US market, audience dynamics, and service offerings, optimizing sprint time and fostering product development.

Product Manager

I played a key role in market research endeavors, contributing to metrics and requirements development while also managing associated risks effectively. Through thorough environmental assessments and the implementation of successful strategic initiatives, I identified lucrative sales opportunities and contributed to our overall success in the market.

Key Achievements:
• Offered actionable recommendations for product refinement based on comprehensive customer feedback analysis.
• Participated in trade shows and seminars to bolster product promotion efforts and remain abreast of industry advancements.
• Secured customer acceptance through compelling demonstrations of cost reductions and operational enhancements.
• Delivered pre-sales and post-sales technical support, fostering robust communication channels between sales specialists and technical teams.

Sales Engineer

Karaz

Karaz was an online platform introducing Sexual Health to a Middle Eastern Audience in the MENA region.  
The platform was created to provide accredited articles about Sexual Health and Intimacy to help combat the taboo. The platform included a wide range of articles, an e-shop providing halal products as well as a live one-on-one consultation with professionals.

Founder

Penn Mobile LLC - MetroPCS authorized dealer

Lead the growth the business from 5 stores in one market to 30 stores in 5 markets across the East coast. 
 • Provided Sales and Operations training for market managers. 
 • Created a strategic long-term expansion plan into new markets throughout the east coast.
 • Developed strategies by studying financial opportunities in the telecommunications industry based on demographic representation in various geographical locations. 
 • Reviewed budget and set goals for staff periodically.

Director of Operations

• Increased the sales and profits by 40%, developing a budget for 5 stores.
• Oversee overall financial management, planning, systems and controls.
• Play a significant role in long-term planning, including an expansion plan by    improving the B2B operational system, processes and policies.
• Organization of fiscal documents, including tabulation of payroll/commission.
• Supervise and coach store manager and employees on a bi-weekly basis.

Finance and Operations Manager

AMIDEAST

•	Developed and Implemented an Implementation Plan for the program through the West Bank
•	Promoted and marketed the Institute Workshops throughout the universities
•	Identified and organized potential entrepreneur support community members
•	Evaluated each workshop and created an improvement plan to keep content and delivery fresh
•	Hired and coordinated Facilitators and Workshop Advisors
•.     Acted as the liaison to the Cisco Entrepreneur Institute team with Cisco Technologies

Cisco Entrepreneur Institute Program Manager

•	Conducted surveys and evaluation of the schools involved with the MSN program
•	Interviewed principals, teachers, and coordinators involved in the program to better assess the productivity of the program
•	Prepared reports based on the findings of the surveys and interviews, 
•	Prepared the quarterly report as well as proposals, and school, teacher, and principal profiles
•	Performed assessments with students across 56 schools
•	Evaluated the program’s key performance indicators and offered suggestions on how to improve the program based on feedback gathered.

Monitoring & Evaluation Officer

Dunia Finance

•	Hired and trained a team of Sales and Business Development Specialist for the sale of insurance, investment products, and mutual funds launched in Abu Dhabi,
•	Managed a team of 12 Sales Representatives, Senior Sales Representatives and Business Development Managers 
•	Oversaw merchant alliances with various companies by dealing directly with the marketing managers, and promoted our products 
•	Met with individuals in the mass affluent segment, and presented a financial plan modified to fit each individual customer
•	Created daily, weekly and monthly sales trackers and monitored the key performance indicators for the sales team

Sales Manager

Al Sharhan Stock Center

•	Monitored the movement of the Dubai Financial Market and the Abu Dhabi Securities Market and analyzed the patterns and forecasted the trajectory of the market
•	Researched and analyzed the local industries and companies
•	Maintained strong client relations and outreach
•	Acted as representative between our firm and the Dubai Financial Market.

Financial Analyst/Assistant Broker

Hi, this is Ash Abumaraq!

With a track record of driving product strategy from conception to execution, I specialize in delivering solutions that not only meet market demands but also exceed customer expectations. My expertise lies in market research, competitor analysis, and trend monitoring, enabling me to identify opportunities and drive product enhancements that maintain a competitive edge.

I excel in fostering collaboration between technical, design, marketing, and sales teams, ensuring alignment and successful product delivery. My proficiency in articulating complex ideas to diverse stakeholders allows me to influence decision-making at all levels of the organization.

Utilizing agile methodologies, product lifecycle management, and project management practices, I streamline processes and maximize efficiency. Additionally, I am well-versed in driving product adoption through effective go-to-market strategies, including product positioning, pricing, and promotional activities.
Areas of Expertise
• Product Strategy Development
• Market Research and Analysis
• Cross-Functional Team Leadership
• Product Lifecycle Management
• Competitive Analysis
• Project Management
• Go-to-Market Strategy
• Customer Feedback Analysis

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Ash Abumaraq's Linkedin Analytics

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