MoEngage

Managed marketing automation tools to build campaigns and workflows, optimize lead scoring, manage data hygiene, and analyze campaign performance metrics.
Measure and analyze the effectiveness of campaigns, review reports and performance metrics, identify areas for optimization, and provide actionable insights to optimize future campaigns.
Work with sales teams, customer support, and other teams across the organization to ensure campaign alignment with business goals and collaborate to support the overall marketing objectives of the organization. Streamline marketing processes, review marketing automation and operational workflows, identify gaps, and suggest improvements to increase efficiency and effectiveness.
Develop and maintain the technical infrastructure for the marketing systems and tools, and manage vendor relationships for campaign tools

Marketing Operations Specialist, Campaign Ops

Eka Software Solutions

Managed a team of 8 Market Research Executives to cater the requests from Sales & Marketing stakeholders.
Growing & Maintaining quality Database to enable more segmented campaigns & hygiene.
Trained/ Up-skilled the team to manage marketing operations activities.
Management of Leads, Accounts, Opportunities & Integration of HubSpot & SalesForce .
Reporting, Creating Dashboard & Analysis of Prospects, Marketing Qualified Leads & Sales Qualified Leads & other KPIs.
Monitor business activities and performance of Research & Inside Sales Team.
Understand, monitor & manage Marketing Budget & Invoicing.
Coordinate various ad campaigns, events and other related activities.

Senior Executive, Marketing

Truminds Software Systems

• Exclusively managed client’s Marketing Activities.
• Formulated, Executed & Reported on Multi-touch Segmented email Campaigns
for Distributors, Prospects & Partners.
• Managed and grew the Database.
• Managed the complete migration to HubSpot
• Landing page, Forms, Workflows & Email Template Creation on HubSpot.
• Managed social media platform to increase visitors/users’ engagement.
• Content Creation, Reporting and Analysis.
• Creatives for Social Media.
• Events research, listing and Analysis.
• Provided valuable recommendations during the revamp of the Website.
• Partnership Marketing to increase brand awareness, website traffic & conversions.

Marketing Specialist

Tracking, analyzing, tabulating, and formulating Prospect and Lead reports.
Customer/Prospect Journey and Lifecycle Reporting/Analysis.
Lead/Demand Generation. 
Events and Webinars.
Supporting the Sales Team by providing account reports and insights.
Executing Campaigns, and Campaign Reporting.
Digital Marketing
Google Ads/ PPC
Managing and Setting up ChatBot. (Intercom)
Marketing Automation.

Marketing Executive

Research of potential target accounts and identify key personnel within those accounts.
Maintaining and growing the Database.
Research key industry trends and competitive movements.
Salesforce and HubSpot Management.
Providing Sales rep with quality prospects.

Market Research Executive

Capital Mirror

Capital Mirror is an Investment advisory firm that gave investment recommendations or conducts securities analysis on Stocks, Mutual funds, Multi Commodity Exchange, Index, and Forex.
Below are a few of my Responsibilities are a BDE.

-Contacting potential clients to establish rapport and arrange meetings.
-Upselling, cross-selling and cold Calling. 
-Researching organizations and individuals to find new opportunities.
-Handling Client portfolio.
-Customer Relationship.
-Involved in planning, implementation, and evaluation of Sales strategies.
-Prospect conversion and client servicing.

Business Development Executive

I am an enthusiastic B2B SaaS Marketing Professional with over six years of experience, currently working at MoEngage Pvt. Ltd. 
My specializations span across various Marketing Functions, including Demand Generation, Account Based Marketing (ABM), Integrated Marketing, Nurture programs, Email Marketing, Martech & Marketing Operations.
I have experience in streamlining processes, improving efficiency, and enhancing customer engagement through personalized integrated campaigns all while consistently leveraging data-driven insights to optimize strategies and drive results. 
I hold a B.Com (Honors) in Marketing from Alliance University, but why stop there?
I have now embarked on an executive program in Martech and AI-driven Marketing at IIM Indore to harness the power of AI to forge impactful marketing strategies.

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