Adobe

Data scientist & CRO (EMEA & LATAM)

iQuanti

🔹 Crafting digital marketing strategies for international brands and successfully driving tactical end to drive the KPIs.

🔹Driving the experimentation programs as the associate manager in CRO & Web analytics department.

🔹 Strategizing CRO programs for multiple clients' websites ranging from e-commerce, BFSI to food and beverage industries.

🔹Leading in client calls for multiple projects simultaneously.

🔹Leading daily CRO stand-ups to align on progress for all projects along with daily cross-functional collaboration with design and development teams.

🔹 Catapulting the trainings for CRO execution and CRO program management.

Associate Manager_CRO

🔹 Catapulting Qualitative strategy with User psychology, Design thinking principles and creative UX/ UI research to address user pain points.

🔹Leading quantitative analysis with Google analytics, Adobe analytics, Google data studio & VWO, to derive actionable insights as a CRO specialist.

🔹 Leading client communication with exposure in BFSI & e-Commerce industries including B2C and B2B.

🔹Formulating lofi wireframes with Figma to illustrate the intuitive webpage designs.

🔹Contributing by generating insights through User behaviour analytics with Heatmaps, Clickmaps, Scrollmaps & Session  recordings.

🔹 Formulating and executing the A/B tests and multivariate tests to maximize learnings through empirical data & optimize conversion-focused user experience.

🔹Enhancing user journeys to deliver on success metrics.

🔹Basic grasp on SEO & SEM to enable holistic understanding of digital marketing.

Senior Analyst/ Management Trainee_CRO

Indian Institute of Management Nagpur

Executive Committee Member: Students' academic body

Caarya

🔹Added value as a project manager for a government project.
🔹 Assimilated business requirements and provided possible solutions for several projects.
🔹Formulated BMC and mapped the plan to execution.

Project Manager

Verzeo

Business Development Consultant

Sumeru Solutions

Digital Marketing intern

Conversion Rate Optimization at iQuanti, Inc. | MBA, IIM N 2020-22 |

Championing the product growth & digital experiences, since 2022.

◾ I'm a digital scientist, enhancing users' digital experience through data + neuroscience to drive the business KPIs. 

◽Specialised in Marketing & analytics: CRO, Web analytics along with SEO, PCM.

🏆 Successfully executed the strategies & optimizations for Fortune 50 global firms (Industries: SAAS, Finance, eCommerce, Fashion, food & beverage) & led the strategic alliance.

🎓IIM Nagpur alumnus (batch 2020-22) with the specialisation in Marketing & Branding.

Taplio

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Taplio

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