Because

Because is a female founded tech startup building the future of dynamic ecommerce websites. Our Personalization & AB Testing platform helps over 1,000 Shopify merchants like Tom Brady’s brand TB12, Duke Cannon, and Hello Kitty to increase conversion by 23%.

Because is a no code solution built on top of Shopify to power a dynamic website experience that converts. We have a full no code editor to design text and image based content throughout your entire pre-purchase journey. Our rules engine is powered by data across your Shopify product data, Klaviyo segment and flow data, UTM data, Cart data, and more.

​We've raised over $3.7M in funding and are backed by awesome investors like Harlem Capital, Stage 2 Capital, Studio VC, North Coast Ventures, 2 Lantern Ventures, Gaingels, Launchpad Venture Group, BOSS Syndicate, 186 Ventures, and Angels from the likes of Shopify, Uber, Digitas, eZcater, Gillette, and more.

To learn more, reach out to learn@trybecause.com or check out our website at trybecause.com 

WIN Lab Accelerator 2018, Y Combinator Startup School 2019, Stage 2 Capital Accelerator 2023.

Founder & CEO

Stealth Startup

Was previously working on a new concept around influencer marketing + give back⚡️

Xinn

Recruitment Manager

Responsible for brainstorming, creating & sending out email campaigns. Managed B2B sales funnel for 15+ accounts, selling a cloud-based SaaS marketing/sales enablement automation solution for Small-Medium Business customers from lead-gen to close. Sales funnel management included sourcing contact lists, responding to leads, scheduling meetings, performing calls, in-person meetings, and demos/pitches of software, leading objection handling and proof of concepts, leading discovery phase and exploration of customer documents, leading internal discussions of service/hours estimates and pricing, in partnership with Customer Services & IT, creation of customer Proposed Terms Sheets, and negotiation of contracts and pricing

Managed and updated Microsoft CRM.

Created a “Sales Engine” comprising new “Challenger” Sales approach and every process necessary to seamlessly onboard new Salespeople and scale the company for growth.

SMB Account Executive 

Outbound sales prospecting and booking appointments with Fortune 500 brands. Led initial sales calls. Supported social media and marketing efforts as needed.

Drift

Fidelity Investments

-developed a case study for teaching millennials about personal finance to later be used in a digital solution to scale Fidelity's personal finance education across the country
-aided Fidelity in better understanding student target market through focus groups, interviews, and surveys with students and faculty
-gathered and analyzed data on students' current understanding of personal finance, interest in learning more, and preferred ways of being taught
-designed a mockup (wireframe) of a "digital solution" based on our data to be used by Fidelity's design team as a basis for their educational platform

Digital Management Consultant

Young Entrepreneurs Across America

Among 500 competing Branch Managers across the country in 2015, I recieved the Young Entreprener of the Year for ending the season with the largest and most profitable business -$161,000- as a branch of Student Painters.

Featured Article http://www.patriotledger.com/article/20150622/NEWS/150629430

After just six short months, I founded and ran my first business through a branch of Young Entrepreneurs across America. Using the platform of Student Painters, an exterior house painting business, I sold $161,000 in Sales, which I then produced along with my three hand-picked crews. My business finished the season with more revenue than any other branch in the whole country out of over 500 branch managers. I gained extensive experience planning and executing innovative marketing strategies, selling hands-on outside field sales, and recruiting, interviewing, hiring, and managing my own team of 15+ employees.

Branch Manager & Entrepreneur of The Year 2015

Babson College

-Founded a phone accessory startup & managed 14 team members
-Sold a phone accessory product to combat the difficult charging situations of college dorm rooms-
-Successfully led the company to become profitable in just 6 short months
-Personally oversaw Marketing & Sales departments
-Learned to develop and plan marketing campaigns, execute on targeted sales strategies, create and follow financial statements, and lead an international team

Co-CEO & Founder Walli Phone Accessories

Developed and managed campaigns within Google AdWords 
planned, managed, and created email campaigns through Microsoft Outlook and ‘Hatchbuck’
worked extensively with Weebly and Wix to plan and develop new website

Marketing & Sales Associate

Jacqueline Desai Non Profit Foundation

founded organization to raise $5K+ for a friend diagnosed with Osteosarcoma Bone Cancer 
managed marketing events to spread awareness and planned 5K Walk for Cancer

Founder

Babson Alumna
VC Backed Female Startup Founder
2015 Entrepreneur of the Year

Ever since my mutli-time entrepreneur dad sat me down at 7 years old and said "I'm goona teach you what Daddy does," pulled out an easel and a permanent marker and wrote the word "entrepreneur," I got the bug :)

Taplio

Ashland Stansbury✨'s Linkedin Analytics

Ashland Stansbury✨

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