Ashlee Berghoff's Linkedin Analytics

A well-worn path: build an impactful event business that makes you proud, replicate your events nationwide, then start burning out and bleeding money. Operational chaos is hard to fix because you don’t have the time or energy left after a day of pure survival to even think about it. Worse than that, if you’re a visionary, your eyes glaze over if anyone comes at you with phrases like “operational strategy” or “processes and systems” or “internal infrastructure.” If you want to pour your heart and soul into crafting extraordinary experiences but you’re spending all of your time stuck in operational details, you’re not alone. You’re surrounded by entrepreneurs who have built something exceptional with beautiful vision, forceful will, and late nights just like you, and operational chaos finds them too. Every company that runs meaningful events deserves operational systems worthy of them. A great operational engine means a few key things: - Emergencies become rare - Profit goes up - Team members stay - Your business becomes an asset you can sell - You take vacations where you forget inboxes exist Here are a few of the core principles we start with: ⭐ Move from delegating a bucket of car parts to putting your team in the driver’s seat of a functional machine even a 16-year-old can handle (aka systems-first delegation) ⭐ Ensure you have support not just for DOING stuff, but for DECIDING what to do and PLANNING the work ⭐ Work towards doing everything one more time and never again (because it’s captured in your systems) I’ve gathered a team of operational wizards who aren’t afraid of anything you may throw at them. We have strategists to pull stuff out of your head AND project managers to make magic happen. We build great systems that work without you ever having to ‘identify your bottlenecks,’ ‘make SOPs,’ or ‘streamline your workflow.’ We know what that nonsense means, and we like it. Our mission is to take that heavy backpack off your shoulders so you can breathe again. You have incredible ideas, and we can help you turn them into reality. Quick Facts: 🔵 Founder of Smooth Operator (previously A Squared Online) 🔵 Performance Manager within Mike Michalowicz’s investment program The Prosper Group 🔵 Fractional COO 🔵 Author of Eureka Results: How Entrepreneurs Can Turn Their Best Ideas Into Reality 🔵 Jargon-allergic MBA Fun Facts: 🔴 Wyoming native + horse lover 🔴 Lived in the Philippines for 10 months in 2013 🔴 Mom to two awesome daughters aged 6 and 3 🔴 Salty snacks > sweets 🔴 Lover of deep conversations (even the depressing ones)