Schoox

I create and refine user-facing copy across our platform in collaboration with designers, developers, and product managers. I prioritize our brand voice and tone while meeting user needs, and creating engaging and effective experiences.

• Write and edit user-facing copy across the product, including web and mobile apps, emails, notifications, and other communications.
• Research and test users to learn about what they like and don't like, and use that information to make the text better and easier to understand.
• Collaborate with the UX design team to ensure the words fit well with how the user interface looks and works.
• Continuously iterate and improve copy based on user feedback, data analysis, and best practices in UX writing.
• Assist in establishing and maintaining a style guide for copy used throughout the Schoox platform.

UX Writer

Outside

I assisted in building relationships with marketing partners, facilitating communication with strategic partners, and executing influencer marketing campaigns to reach new audiences. 

• With the help of 15 fitness instructors, we attracted more than 5,000 participants and completed the first Planksgiving mini-challenge.
• Made influencer campaigns easier to organize by sharing internal presentations with relevant content creators for campaign selection.
• Taught creators about campaign objectives, creative direction, deadlines, and approval of content submissions.
• Reviewed monthly and quarterly marketing reports to provide comprehensive insights on how our content is performing, our consumer audience and their behaviors, our competitors' strategies, and the best practices within our industry.

Director of Influencer Relations

Worked with a team from different departments to ensure our membership program was successful. We did this by creating good content and finding ways to keep members interested.

• Launched a private online community and motivated over 400 members to participate in the Oxygen Challenge 8 (a fitness program for members).
• Earned recognition for vision, planning, and promoting the company's fitness channels, which led to significant growth.
• Addressed members' product concerns by managing an active video-based community and educational campaign.

Membership Editor

Moxie

Created, edited, and distributed various types of content for the web, apps, email, blogs, and social media. Collaborated with designers, engineers, and stakeholders to enhance user experiences. 

• Wrote short and easy-to-understand text to help users use the product.
• Managed all aspects of communication, including writing for websites, social media, and advertising campaigns.
• Improved content by using SEO and Google Analytics to increase engagement.
• Led email marketing team to create branded and visually appealing newsletters that helped retain new customers.
• Increased brand recognition by collaborating with public relations agencies to implement strong marketing strategies.
• Hired top fitness experts to lead online presentations and talks about managing businesses.

Marketing Writer & Content Manager

As a fitness instructor on the Moxie platform I am able to manage my online fitness studio and lead group fitness classes. I am also responsible for creating content and utilizing online marketing strategies to increase class attendance. 
• Programmed strength and condition group workouts for all fitness levels
• Led LIVE-stream group workouts and one-on-one training sessions. 
• Built marketing communications to promote class attendance and build brand awareness.

Group Fitness Instructor

BoredPanda

SEO Wellness & Fitness Writer for the Reshape Me app by Bored Panda.
• Collaborate with the editor to research and plan new articles
• Write (5) 1,000 word articles a week on wellness and fitness topics. 
• Collaborate with team members and contributors (e.g., writers, copy editor and publisher)
ensuring deadlines are met
• Proofread and check articles for accuracy
• Choose supporting material, like images and graphics
• Scriptwriter for all Youtube workout videos

SEO Wellness & Fitness Writer

Adventure Pro Magazine

• Writing fitness and nutrition articles for Adventure Pro Magazine in Durango, CO. 
• Step-by-step workouts and gear reviews.
• Rigorously fact-check and edit content before submitting it to the top editor.
• Researching industry-related topics (combining online sources, interviews and studies)
• Preparing well-structured drafts using Content Management Systems.

Fitness & Adventure Writer 

FitBark

• Writing fitness and nutrition articles
• Step-by-step workouts and gear reviews.
• Rigorously fact-check and edit content before submitting it to the top editor.
• Researching industry-related topics (combining online sources, interviews and studies)
• Preparing well-structured drafts using Content Management Systems.

Fitness Writer

The Champion Newspaper

• Keep up with all the local and global happening
• Cover a wide variety of stories
• Conduct and schedule interviews
• Attend city council and board of education meetings
• Plan, edit, and write stories and articles to be printed
• Verify information provided by interviewees
• Finalize news content
• Keep up with deadlines as timeliness is extremely important
• Follow news events and other media sources to stay informed
• Assist in the layout and design of newspaper
• Produce photography and videography to accommodate articles

Education/General assignment reporter

The Associated Press

• Phoning Votes to the Election Center
• Report absentee and polling numbers
• fax final results

Report tabulation problems, including technical difficulties or computer outages, delayed or lost returns, inclement weather, long lines at the polls, delayed poll closures or anything else affecting vote releases.

Georgia stringer

Georgia State University Perimeter College

• Final authority over the content of The Collegian newspaper and its online products.
• Chairs the Executive Committee and fulfills committee duties as provided in the Collegian Editorial Policy.
• Leads the team of editors on all production, planning and leadership tasks. Stays in touch with all editors and promptly responds to editors’ questions and concerns.
• Ensures that all students are welcomed as Collegian participants.
• Ensures that all editors and other staff members are treated with respect and encourages diversity of opinions on news topics, presentation of news and assignments.
• Seeks to make The Collegian a positive experience for all participants but above all ensures the integrity of the information communicated by The Collegian to its audience on any platform.
• Oversees all planning and assignments and makes final decisions when conflicts or questions arise about assignments.

ONLINE:
- Ensures that all departments promptly post news to all online platforms used by The Collegian.
• Monitors online content daily to ensure integrity and works closely with other editors to generate online ideas and plan coverage.

PRINT:
• Oversees planning for each print edition of The Collegian and has final authority to allocate content to each section.

Editor-in-Chief

• generating topics and story angles
• write news and features for online and print
• manage and lead contributors
• build social media audience
• upload content to website

Managing Editor/Social Media Manager

Atlanta Magazine

• Attend press events and PR meetings
• Conducting editorial research
• Contribute additional copy-editing and fact-checking for stories
• Contribute fact-checking and original reporting to special projects

Editorial Assistant

I'm a UX writer based in Colorado 🏔️ My work involves researching how people use products and using that information to write the words that appear on screens. I write different messages like emails, pop-ups, and error pages. I also work with designers and developers to ensure everything looks and feels consistent.

Whether writing microcopy or crafting a brand voice, I aim to help users achieve their goals and feel confident and satisfied with their experience.

Taplio

Ashley Lose's Linkedin Analytics

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