NIP Group

Senior Revenue Marketing Manager

- Developed and executed a content strategy including social media and email strategies, defined tactics, channels of activation and customer journey
- Restructured and relaunched a new verbal and visual identity system
- Launched 4 new products alongside the sales team, building and refining a strategic playbook to streamline future product launches
- Managed one internal team member and a team of 4 freelancers
- Developed a close partnership with sales and implemented tactics to drive revenue and build relationships

Brand Marketing Manager

Foresight Commercial Insurance

- Managed all aspects of marketing production and operations including budgets, analytics, campaigns and workflows
- Collaborated across all departments, including sales and operations, to optimize the customer and broker experience and drive revenue
- Responsible for developing Marketing division budget, strategy, and KPIs/metrics, receiving executive endorsement from CFO and founders
- Implemented new software including Monday.com, and managed all marketing technology

Marketing Operations Manager

SMJ Photography

+ Research, create and proofread company website, social media and print copy.
+ Craft and utilize workflows to complete tasks and elevate the customer experience.
+ Design and schedule social posts for Instagram and Pinterest accounts.
+ Manage comprehensive projects, contact vendors, and maintain CRM.

Marketing Coordinator

Grey Bird & Co

+ Administered an entire business and turned a profit in the first year.
+ Fulfilled orders and handled all aspects of shipping and receiving.
+ Managed POS website (Shopify), Facebook page/group, Pinterest, and Instagram.
+ Established a target market and grew a dedicated following of over 1,000 followers.
+ Analyzed post metrics and adjusted future posts to create additional engagement.

Business Owner

Asbury United Methodist Church - York

+ Developed a brand new logo to modernize and optimize consistent branding.
+ Continually tracked social media innovations and adopted emerging technology.
+ Wrote engaging social media content to grow engagement by over 700% in the first week.
+ Built and maintained a stunning website using the Wix platform.

Social Media Coordinator

Senior Revenue Marketing Manager with 10+ years of progressive marketing experience driving direct revenue impact to organizations. From process and planning implementation to strategic marketing initiatives, to hands-on execution across all marketing channels including social media, content, and campaigns. Experienced, detail-oriented marketing leader who not only develops strategies to drive business impact, but executes at a high level alongside teammates, inspiring others to maintain high-quality standards. Successfully been involved in several branding projects, including leading the rebranding efforts for a parent brand and 10+ sub brands from logo and imagery to a verbal identity system that was developed and deployed for each brand.

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