Ashley Serotta's Linkedin Analytics

PRODUCT & INNOVATION LEADER I'm a B2C product and ecommerce leader who has a track record of success charting new paths of business expansion or reinvention. I’m a boundary-pushing, big-idea thinker who launches new initiatives in record time. I love devising unexpected ways to delight customers and ignite revenue growth; finding simple solutions to complex problems; and unlocking the potential in my teams. I gravitate to roles where I am a cross-functional leader and a universal translator across executives, product, user experience, analytics, design, marketing, brand, communications, engineering, finance, legal and more. STRENGTHS * Product Vision & Strategy * Product Innovation & Delivery * Product Roadmapping * Team Leadership * Ecommerce P&L * Customer Experience * Data Analysis * Agency & Vendor Management SELECTED HIGHLIGHTS * Established the Ecommerce and Digital Marketing organization at Living Proof, becoming an essential element of Unilever’s acquisition of the brand. * Orchestrated the work of a 60-person cross-functional team to conceive and launch three new products at EBSCO. * Launched Cruises on the main Tripadvisor site, including global rollout. * Created expansion business plans for Cruise Critic to enter the video business. Available to discuss new opportunities in Metro-Boston Area, hybrid-travel along the East coast, or remote. Domain expertise in: eCommerce, B2C/DTC, product leadership, product management, product strategy, product operations, product frameworks, distributed teams, near shore development, Agile, Kanban, A/B testing, analytics, user experience, user research, voice of the consumer, mobile-first UX, user journey mapping, multi-channel marketing, membership activation/engagement, member acquisition, email marketing, customer retention, customer acquisition, lifecycle marketing, performance marketing, content commerce, paid social media (Facebook, YouTube, Pinterest, Instagram, Twitter), organic social media, influencer marketing, SEM (Google, Bing), affiliate marketing, community management, social media, retail, travel, healthcare, health/beauty, eLearning.