Ash Mahmud's Linkedin Analytics

A dynamic and results-driven transformation leader with over 20 years of experience in guiding businesses through complex challenges and helping them achieve a competitive advantage. My passion for continuous learning and strategic application of technology, people, and business processes enables me to offer unique insights that drive impactful decision-making. With a proven track record of aligning enterprise strategy with customer-focused outcomes, I played a pivotal role in Groupon’s hypergrowth, helping the company become the fastest to reach $1 billion in revenue. My deep understanding of SaaS platforms and business productivity was instrumental in shaping Salesforce.com’s product innovation and B2B marketplace strategy, eventually making my organisation its largest customer at the time. Over the years, I’ve partnered with a wide range of global organisations, leading their digital transformation initiatives from vision through execution. My holistic approach combines technology integration, organisational alignment, and a focus on customer experience to deliver sustainable success in a rapidly evolving marketplace. Key Success Scaling start-ups post-funding to expand offerings into new markets Successfully scaled start-ups following substantial funding rounds, driving expansion into multiple international markets. Helped Rocket Internet launch two business in EMEA and beyond. Achieved 50%+ growth in revenue within the first 12 months of market entry by developing go-to-market strategies, building operational frameworks, and leveraging partnerships to accelerate regional traction. Defining transformation strategy and implementing change programmes: Led the development and execution of comprehensive digital transformation strategies, aligning business objectives with technological advancements. Delivered change programmes across functions, resulting in a 30% increase in operational efficiency, improved cross-functional collaboration, and accelerated decision-making processes by 25%. Transforming organisations into tech-first, data-driven, customer-centric enterprises: Spearheaded digital and data transformation initiatives that positioned organisations to become technology-first, customer-centric operations. Leveraged advanced analytics and automation to drive a 40% improvement in customer satisfaction scores (CSAT) and a 20% boost in customer retention by delivering personalised, data-driven experiences.