AscensionQ

AscensionQ streamlines the clinical trial process for research sites, allowing for increased trial numbers, larger scope and cost savings by automating the workflow for the entire research team.

Co-Founder

Ashforce

Empowering organizations to reach their objectives through cloud technology-driven business transformations that shape and modernize the entire enterprise

Business Transformation Consultant

Hologic, Inc.

●	Responsible & Leading the global Transformation program with Accenture and Hologic
●	Creation of a Global Program Governance framework and leading multiple streams of work. 
●	Creating a global digital transformation RoadMap and working with C- Suite to establish business priorities and building teams to execute the vision to transformation the organization from product centric to a customer centric organization
● Full responsibility of change management and support structure to embed technologies with the business units 
● Revamp of Sales process, Order Management and CPQ
● Creation of a Data management strategy to support the Transformation to be owned by the business.

Global Program Director

Sitecore

•	Reporting directly to CCO and SVP of Customer success, to revamp the whole customer lifecycle Quote to Cash 
•	Overall Tech Responsibility of delivering the new SaaS platform aligned to the new aggressive business Goals 
•	Creation of Customer centric tech platform encompassing all functions of the business into one global platform 
•	Setting up of project and running tech design authority, COE, Compliance framework including Project reporting.  
•	Managing Apttus, PwC , and multiple vendors to support the vision and drive results within restricted timeframes
•	Set up a team of technical contractors (12) to implement and deliver the roadmap by creating and utilising Agile methodology and supporting tools i.e Jira to manage the backlog with vendor teams globally based.
•	Managing multiple projects across different global teams across different function as part of the Digital programme 
•	Implementation of SFDC platform, Communities), Customer channel (Sales cloud), Closed Loop Marketing (Marketo), Sales Strategy (Miller Heimen) Apttus Quote to Cash, Gainsight. Complete revamp of the tech stack. 
•	Complete revamp of order management, Product catalogue, Price book / discounting, contract management and Billing in line with subscription commercial strategy, using Apttus CPQ, CLM, Billing and complex integration with Netsuite ERP 
•	Creation and execution and delivery of Data driven organisation, cleanse data, data KPI’s, Complex Data Migration

Global Technical Programme Director 

Earthport

•	Design and implement Digital transformation strategy & its Roadmap using Force.com platform 
•	Business ready activities, creating a CoE & Support functions, Info Sec Advisory (Shield)  
•	Leading Design workshops, as is Gap Analysis, detailing existing Business process across the organisation. 
•	Mapping “New” Customer Journey across all functions to improve efficiency and open new channels 
•	Consulting on strategy and implementation of Service & Sales Cloud and Communities 
•	Duties include, managing relationship of external Vendors and building a team internally
•	Advising Marketing on best practises of digital marketing using Pardot 
•	Implementation of CTI solution, E-signature and Compliance software ( KYC) 
•	Building a Governance and data security model using Shield
•	Financial Budget management and planning

Salesforce Solution Architect / Project Manager 

EDF Europe

•	Oversee design, implementation and sign-off work from on site partners such as Deloitte, Accenture & Cloud Sense
•	Part of the Architecture team, high level enterprise architecture to deliver 360 view of customer using Service cloud, Sales Cloud & Marketing cloud.
•	Key responsibility of creating functional designs from high level blueprint into Releases, Sprints and helping to engage with the business to hold User story gathering workshops, release management and training 
•	Overseeing Detailed design of Service Cloud, Sales Cloud, CPQ and Marketing Cloud with Deloitte functional team
•	Addressing, mitigating and advising senior EDF Luminus stakeholder and providing direction to achieve Project results
•	 Working with Integration consultants to design interfaces using API’s to manage 360 view of customer 
•	Lead on devising, refining the customer life journey & creation of customer centric Data Model. 
•	Understanding key industry, legal and governing constrains to ensure validity of the new solution. 
•	Simplification and management of pricing products with CPQ (Cloudsense) 
•	Working with Marketing Cloud to deliver campaign capability, Journey Builder, Automation and SFDC integration
•	Supporting overall shift from a product centric to a customer centric organisation with IT Operations.

Salesforce Solution Consultant 

foodpanda

Responsible for devising, executing CRM roadmap across 8 Countries, liaising with senior management to roll-out full program of projects using the force.com platform. 

•	Sole Architect of CRM system to support Global business process to best manage the customer experience & provide insight 
•	Management of Global Sales Operation using Sales Cloud its implementation across 20 + countries 
•	Creation of an internal CRM department that can collaborate with Sales, Marketing and account management to improve customer experience. 
•	Creation of support function, using the service cloud to manage the 800 SFDC User base.
•	Development of in-house development capabilities, using agile/prototype development and implementation of associated tool set
•	Vendor selection of force.com tools such as CTI, E-Signature & other sales tools 
•	Large and complex CRM Migrations from new acquisitions and bring the sales, account management into the global Sales process and aftersales. 
•	Integration of Zendesk, PHP backend and other SaaS systems. SimilarWeb.

Global Business Transformation Director 

The Coca-Cola Company

Key responsibilities is to evaluate the current Solution against the strategic direction of Coke enterprise within the Social and True-multichannel system, management of the big data created by capturing the interactions across all Cokes Digital customer sites, plus Social Media 
•	Review and build data discovery tools for customer behaviour analysis to capture trends in customer lifecycle. 
•	Managing the CRM technology deployment working with Off shore development house 
•	Consulting Coke on latest technology to solve big data & scale Salesforce across Coke’s Global business 
•	Driving Social & digital marketing engagement strategy using SFDC and Exact target 	 
•	Building, driving a Data Governance framework to drive privacy, security and standards across coke Consumer platforms  
•	Project & product management of Exact Target upgrade and implementation within Coke and its External Marketing Agencies.

Force.com Solution Architect (Martech)

Top right group

Responsible for defining the Salesforce implementation strategy on key areas of Sales, Marketing and account management across 3 different diversions to harmonise process of customer journey leveraging the force.com platform. 
•	Introduction, implementation and global roll out of key Products to capture customer, sentiments NPS scoring (Qualtrics), management of Sales teams (Echo-sign and Ingenuis CTI & Verba Call recording) to monitor, manage and train Sales teams via analytics. 
•	Delivered new integration feeds from marketing intelligence platform to enable better campaign management via multiple channels, new process definition to increase velocity and lead time of campaigns from 8 days to 3 days. 	 
•	Management of number of vendors to partner with TRG with correct SLA’s to deliver key projects defined by TRG to assist with customer journey and customer analytics, (BVD Data,MINT), (Hubstone Jitterbit), (Adobe Echo-sign) , (Development house, Creation Technology) 
•	Defining best practises, framed and monitored using Force.com platform to deliver consistent customer experience in most cost effective   manner.

Technical Project Manager

Groupon

Ash Mahmud is currently the Head of CRM and development for Groupon, based in the UK, he is responsible for fuelling Groupon’s unparalleled growth through technology and business process innovation. In this role, he has been responsible for creating and executing the Cloud based business solutions that have enabled unprecedented Sales growth within a year. His results empowering sales and marketing execution in rapid growth business over the past decade stem Ash’s adaptive approach to 360-degree solutions focused on empowering business with pragmatic solutions. He is an active advocate of cloud-based technologies having driven business transformation across global business.

Global Head Of CRM (Operations)

In the past 20 years, I have been passionate about driving transformation for businesses by utilizing cutting-edge technology and placing the customer at the centre of operations. Recently, my team and I have been working diligently behind the scenes to develop a revolutionary SaaS platform to enhance clinical trials and research. My ultimate goal is to expedite the process of bringing the latest drugs to market in a safer and more efficient manner. It's rewarding to apply my innovative approach to make a meaningful impact on people's lives

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