Planit

Oversee and ensure the efficient flow of work from account management to the creative and production departments–both online and offline efforts. Create project schedules; maintain job files; tracking, monitoring, and routing projects; conducting status meetings; enforcing quality control with proper sign-offs, and performing other job-related duties as assigned. Work closely with Production teams, Account teams, and Creative teams to get projects started quickly, scheduled, updated, and running effectively and efficiently through the Agency.

Creative Operations Director

Shift Digital

Serve as the sales and operations process and marketing expert for Central Atlantic Toyota Regional/Area staff and 135 Dealers, partnering with them to achieve program and aligned goals. Collaborate with the regional retailers to continuously improve opportunities. Provide field support for regional meetings, presentations, seminars, etc. Function as “Go-To” resource thru consistent dealer visits with field staff to implement action plans, consistently communicating all program details and actions required. Establish “best practices” at the region and dealership level and implement Lead Management processes. Train personnel on the use of all necessary reporting tools, utilizing adult learning methodologies. Analyze the current landscape and consult with senior Regional/Area and dealership personnel regarding strategy, tactics, roles and responsibilities. Drive consistent adoption and utilization of the retailers existing technologies and introduce new and emerging technologies.
> Developed and rolled out Google Tier 3 pilot with 13 dealers and Toyota National Tier 3 Google Director
> Developed and implemented Region marketing and advertising dealer survey
> Trained and developed rotating team of 7 Toyota field travelers
> Instituted Toyota digital team vendor training program and master training program
> Expertise in several automotive CRMs, vendor website applications, and dealership operations

Digital Operations Consultant - Central Atlantic Toyota

AutoNation

Manage Ecomm Sales Team of 10-15 and sales BDC for four brand (Audi, Mercedes-Benz, Subaru, VW) campus including used cars. also oversee phone sales. Work closely with GMs, Sales Managers, and other campus Managers. Coordinate monthly marketing strategy and tactics, including traditional, SEM, website, and direct marketing, for Audi, Subaru, and VW. Develop, coordinate and manage events such as Audi Quattro Cup, Audi Movie Nights, Subaru Legacy Chase, Subaru Share the Love, and develop and execute product launch events. Work on VW Local Marketing Association and Audi Dealer Advertising Group. Train sales teams campus wide (sales process, CRM), recruit, interview, hire, and onboard. Assist with special projects like annual Audi Compliance inspection, Subaru Recall Campaign, and work with OEM and vendor representatives (AutoTrader, AutoAlert, Cars.com) monthly and as needed.

> May 2016: E&P Team responsible for 48% of campus new sales and 65% of campus used sales.

Director of Ecommerce

Valley Motors Auto Group

Director of Marketing & Business Development focusing on development, implementation and management of a traditional, website, digital, social, reputation, and event marketing and advertising program, working with Sales Managers, Fixed Operations Managers, manufacturers (Mercedes, Audi, VW, Subaru), vendors (Reynolds, Dealer.com, Cobalt, Dealer Socket, Dominion, DealerTrack, TrueCar, Edmunds, LotLinx, etc.), Ad Agency (Planit), media partners (WBAL, CBS, FOX, etc), and ownership/management team to develop and execute strategies, processes, and tactics that increase website traffic, lead forms, phone traffic, floor traffic, customer retention/satisfaction, and unit sales. Manage, develop and maintain reporting and analytics. Identify, develop, and monitor KPI's to adjust and refine strategy and tactics. Development and implementation of internal processes and training programs for sales and management teams to increase work rate, sales volume, and efficiency. Researched, implemented, trained and monitor new group CRM (Dealer Socket). Developed and manage internet sales and maturity programs. Manage BDC team of 3-5. 

2012 v 2014 Group Performance
	Internet lead volume increased 41.7%
	Floor traffic increased 43.8%
	Sold units increased 30.3%
	Internet unit sales increased 56.8%, closing ratio increased 11.3%
2013 v 2015 (thru April) Website Unique Monthly Visitors (all 5 sites)
	Audi Monthly increased 159.9%
	Mercedes-Benz increased 43.4%
	Subaru increased 106.8%
 Volkswagen increased 44.1%
 Group Site increased 62.8%
 Total Site Unique Visitor Monthly Average increased 68.4% 2012 v 2015 YTD

Current focus is exceeding Manufacturer sales effectiveness and CSI/SSI hurdles through effective process development and execution. Continued focus is on implementing technology to improve work rate and sales performance, refining and developing internet sales and maturity programs, and implementation of new phone system and associated analytics.

Director of Marketing and Business Development

Interim Sales Manager at Valley Motors Subaru of Hunt Valley, driving sales volume to exceed manufacturer market share expectations and implementing a customer-centric and results oriented culture. Refining procedures, processes, and training including staffing. Developing and implementing a marketing and advertising program tailored to re-establishing market presence and increasing sales volume, market share and customer delight.

Interim Sales Manager, Valley Motors Subaru of Hunt Valley

Interim Sales Manager at Valley Motors Volkswagen of Hunt Valley, driving sales volume to exceed manufacturer market share expectations and implementing a customer-centric and results oriented culture. Refining procedures, processes, and training including staffing. Developing and implementing a  marketing and advertising program tailored to re-establishing market presence and increasing sales volume, market share  and customer delight.

Interim Sales Manager, Valley Motors Volkswagen of Hunt Valley

Bob's BMW Motorcycles

Developed and implement sales strategies and tactics for an $11M annual sales high end European motorcycle dealer driven by strategic goals and bottom line results. Supervise & guide sales staff of 3, and Finance and Insurance Manager. Manage new and used inventory including purchasing, production pipeline, flooring, financing and merchandising. Develop policy and processes for internal and external operations and managed business to business as well as vendor and customer relationships. Recruited and developed staff.
     Achievements:  
Directed company from 17th Nationwide in new motorcycle sales to 5th exceeding $11M in sales in 2008
Doubled used bike units sales and gross profit in two years (87 units to 162 units)
Redeveloped website into primary lead generator and the benchmark in the industry
Developed and implemented annual marketing and advertising initiative tied to company goals
Implemented and facilitated strategic planning process and statement based platform
Acquired and implemented Autobase CRM 
Lead development and implementation of comprehensive marketing program including targeted pay-per-click, and paid-search campaigns, targeted micro-sites, development and management of social networking program, along with event and traditional marketing and advertising. Headed Ad agency search and manage agency relationship.
Worked with consultant to re-organize F&I program and increase per unit gross profit contribution 400%
#1 in CSI in the US for BMW Dealers in 2006, 2007, 2008, and 2009.
In 2009, in a climate where most motorcycle managers were down 40-60% in sales volume and BMW US sales volume down 22%, Bob's BMW lost only 14% in sales volume in new motorcycles and an overall sales decrease of only 5% by focusing on used bike sales.
In 2010, still battling a struggling motorsports market, I have increased average margin, and exceded 2009 sales numbers while pacing to exceed 2008 numbers along with significantly growning the F&I business.

General Sales Manager

Knox Financial Group

•Supervised and guided junior sales staff and administrative assistant, originated National residential refinance and purchase loans, certified in 15 states, and proficient in all industry products, processes and procedures. Preformed inside and outside sales and managed vendor relationships. Develop policy and processes for internal and external operations.
•Consistently in top compensation tiers, personal and team average fee 150% of company average
•Developed comprehensive direct marketing program for retail purchase business

Senior Sales Manager

Carroll Independent Fuel Company

Promoted from Development Coordinator to Division GM. Developed and executed strategic plans, budgets, division policies/procedures and sales/marketing programs. Responsible for management of 5737 commercial and residential customers with $42M in annual sales and 97 branded retail customers with $130M in annual sales. Managed staff of 13 including 8 outside sales, 3 inside sales and 2 administrative personnel. Successfully developed strategic industry affiliations and relationships
•Directed 10-month, $8M retail development program
•Increased gm 273% and sales 185%
•Increased gm and sales 52%
•Managed $7.7M annual fuels supply and risk management
•Appointed to corporate re-organization team developing division strategic master plans, strategic acquisition team with company Vice President

General Manager / Development Manager

Premier Telecommunications Group, Inc

Established start-up business with a partner to provide consulting services and sales of cellular service, prepaid calling cards, local, and long distance service as a Unidial Authorized Agent.  Produced effective marketing and business growth strategies, web site (www.premiertelecom.com), prospected sales leads, and negotiated contracts with national businesses for calling card distribution. Developed sub-agent network. Directed sales, telemarketing and daily operations, administered cash flow and all financial reporting for the business. 
	Achievements:  
		Developed, implemented and managed national private label calling card program. 
	         Developed, implemented and managed local retail ATM program.

Principal

L. A. Menefee Architects Inc

Directed daily sales and operations, administered cash flow and all financial reporting for the family owned architectural firm with annual billings of $750,000. Responsibilities included marketing, proposal preparation for competitive bid, contract negotiation, project supervision, client and sub-contractor relations, design, and mechanical drafting.
•Successfully facilitated 2-year consolidation, downsizing personnel and reduction of debt.

Managing Partner / Project Manager

General Manager / Director with broad experience in implementation and business development from ground up program management to corporate re-organization and ongoing operations with a long history of quantifiable bottom line financial results. Highly adaptable to new industries and well versed in B2C, B2B, wholesale and industry relationships. Industry experience includes Architecture, Construction and Development, Petroleum, Mortgage, and Motorcycle/Automotive. I am driven by bottom line results by balancing adherence to the basics, innovation, and internal and external customer satisfaction.

Specialties: Marketing and advertising, strategic planning, brand development and management, operational analysis and process development, supply chain managment, customer, staff and vendor relations

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