Fractional Content Partner For 6–7 Fig SaaS founders | LinkedIn Content Systems Tied To Your GTM & Sales Motion

Most SaaS founders waste $10K on content agencies and get zero pipeline.

I fix that.

You've built a strong product. Growth is slower than it should be.

You're stuck relying on referrals and paid ads while watching weaker competitors win because they "nailed content first."

The agencies you hired?

- Sold you fake engagement from WhatsApp pods
- Promised "brand awareness" but delivered zero demos
- Don't understand your ICP, your GTM, or how content ties to sales

What I build instead:
Content systems that generate 10-20 qualified inbound meetings per month in 90 days.

The kind where prospects arrive pre-sold and your sales team closes instead of explains.

Let's grab a virtual coffee and talk more about the POC. 
Coffee's on me

Louis Butterfield and Collin Strachan don’t really know what they’re doing.

They just accidentally grew massive audiences by being human.

People think it’s weird. 

I call it genius! 

While everyone else polishes their content to sound “professional”

These two post like idiots.

On purpose.

“But LinkedIn is a professional platform…”

It’s human too. 

And human connects with human. 

Louis: “Audacity outweighs intelligence every time.”

Collin: “People are looking for humans. Lighthouses. Not professors.”

Yes it’s true. 

LinkedIn is drowning in polished, forgettable content.

Meanwhile, the quirky ones build communities.

You can get perfect from ChatGPT.

But you can’t fake being human.

Happy Sunday to ya’ll

Ali Shah Lakhani

Fractional Content Partner For 6–7 Fig B2B Founders | LinkedIn Content Systems Tied To Your GTM & Sales Motion

My phone battery lasted 48 hours on that trip when normally it's dead by noon.

That's when I realized how disconnected I become from everything real.

We made the call at the 11th hour. No plan. No data. No LinkedIn checking at red lights.

Just pack the bags and drive to the mountains.

And for the first time in months, I felt like I could breathe.

The air up there hit different. Cold. Clean. The kind that fills your lungs and wakes up parts of you that have been sleeping.

We walked for hours. No destination. Just walking.

Met a couple who'd been living in those mountains for 30 years. They invited us for chai. We sat on their porch for two hours listening to stories about winters that buried the roads.

My phone stayed in my pocket. Except for photos.
(Because you know... LinkedIn content waits for no one.)

But somewhere between the mountains and the silence, something changed.

I realized I'd been running on empty for months.
Gym? Once a week if I was lucky.
Time with my kid? "Later, daddy's working."
My morning walks? Gone, completely.

Work had consumed everything. And I didn't even notice until I stopped.

That trip didn't just reset my body. It reset my priorities.

I came back knowing exactly what 2026 needs to look like:

Business: I'm only working with clients who've actually planned their growth. Who are serious. Who respect the process.

Life: Gym 5 days a week. Non-negotiable. Real time with my wife. Real time with my kid. Not "when I'm free" time. Planned time.

Walking routine back. Every morning. Before the world wakes up.

And friendships that aren't transactional. People I actually want to see, not just people I need something from.

2026 starts with the reset.

Let's go.

Hot take: Viral hook, perfect structure, all the right elements and decent engagements.

Still nobody gives a shit…

You're following templates when you should be telling stories

You're optimizing for algos when you should be sharing emotions

You're writing words, not content.

But you literally forgot to make people feel something

People scroll past perfect hooks that feel empty, they stop at messy stories that make them feel something

Emotion is the soul of content and without it you're just posting a pretty skeleton.

Example:

Bad: "content marketing drives growth for SaaS companies"

Good: "we spent $40k on ads and watched it disappear the second we stopped"

Bad: "time management tips for founders"

Good: "my kid said 'daddy's always working' and i realized i'd been saying 'later' for 6 months"

My average analytical post gets me 1-2k impressions.

My messiest emotional stories get me 10k+ impressions and 3+ qualified leads in my DMs every time.

Try this tomorrow: write like you're texting a friend, not building a LinkedIn post.

----

I’m Ali Shah Lakhani, I help 6-7 fig SaaS founders build LinkedIn content systems that actually support their sales motion. 

DM me if you think you're stuck.

I paid $1799 for this advice:

Start treating LinkedIn like Tinder.

(not kidding)

- Stage 1: Make your profile

(Add your interest, your skills and about)

- Stage 2: Make them engage with your content

(Make them super like your sexy photos)

- Stage 3: Have a real conversation

(Start with, do you have a shovel? Because I’m really digging into you)

- Stage 4: Ask them out

(Wine and dine with them)

Don’t directly skip to stage 4, you won’t get lucky!

And that’s how you use LinkedIn as #1 client accusation channel.

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Closing deals on LinkedIn is fucking easy.

I say this because I landed my first $4k client in just 13 days.

While people think they need to spend 6 months on profile building , 50+ case studies, and mock campaigns to prove they can get the work done.

Ngl, they’re the one making LI difficult for everybody.

I spent 5 years running brand consultancy for tech companies.

Leading the team of 20+ people.

Sold branding, marketing, design to the exact same audience I'm selling to now.

Different product but similar space.

By the time I showed up on LinkedIn selling my demand gen system through content, I knew exactly:

→ How SaaS founders think
(engineering mindset, systems over hacks)

→ What they actually care about
(ROI, pipeline, growth, not vanity metrics)

→ The language they speak
(GTM, inbound-led outbound, unit economics)

→ What keeps them up at night
(slow growth despite a strong product)

That forensics came in handy.

They didn't see me as a fresh grad trying to make quick money.

They saw me as a person living in their world for years.

The sales conversations were the easiest.

As I wasn't just pretending to understand their problems.

I'd been solving adjacent versions of them for half a decade.

TL;DR

Start weaponizing the expertise you already have from living in the world you're selling to.

Your past experience isn't a gap to fill, it's your unfair advantage.

I’ve seen 69 people posted this: I’ve cracked the code to writing a really good LinkedIn hook.

68 of them forgot to credit the original writer

People copy viral posts word for word
Thinking it’ll work for them too

But little do they know...

Copy-pasting shatters your entire credibility
Doesn’t matter if you copy pasted for the first time

→ People remember the original
→ They notice that in nano seconds
→ People like 🏴‍☠️ are watching

You can borrow ideas from Karen Kluss 🍬
Transform them into yours
And even credit her as a gesture

But copy-pasting verbatim?
That's not strategy at all
That’s BS.

ps: shoutout to 🏴‍☠️ Bill Yost for keeping LinkedIn honest

I'm a 28 y/o Middle Eastern guy getting paid by B2B founders for LinkedIn content.

Last month I made $3k each from 4 clients.

While an year ago, I was convincing 10 clients to pay me $5k collectively.

Jumping between niches like a freelancer with no spine.

Saying yes to everyone.
And building nothing.

It was obnoxious.
I was exhausted.

And I had my "enough is enough" moment.

So I stopped serving everyone and focused on one problem for one niche:

Helping founders turn LinkedIn into a #1 client accusation channel (not a vanity project.)

From 10 clients paying $500 each...
To 4 clients paying $3k each.

The metamorphosis wasn't about working harder.
It was about saying no.

When you solve one specific problem for one specific person, you can charge what you're worth.

And that's the gig now.

Fractional content partner for B2B founders who want content tied to pipeline, not just impressions.

If that sounds good to your ears, let's connect.

The best content advice from Arthur Russel: Wear a shirt with 2 pockets.

That carries a notebook and pen for creative emergencies.

Because ideas are emergencies and they don't wait for the perfect moment to be documented.

They hit you when you least expect it…

In the era of digital-first creativity, we've traded spontaneity for perfection.

You get an idea and think "I should write this down."

But you wait until you're at your desk, ready to type something good.

And end up watching a blinking cursor and a blank screen staring back.

Because you didn't capture the thought when it hit.

You tried to polish it first.

And by the time you're ready to write, it's gone.

Arthur Russel knew this.

Back in 90s when creativity didn't require opening a laptop, ideas came from:
→ The weight of a pen
→ The texture of paper
→ The physical act of writing by hand

That triggered something in our minds digital can't replicate.

And no, the paper isn’t magical but it lets you catch the emergency in real time.

Next time you're stuck on an idea, close your damn laptop.

Grab a notebook and pen. Scribble. Doodle. Cross things out.

The best ideas don't come from trying to write something perfect.

They come from letting yourself write something messy.

Ever curious where those 200+ LinkedIn engagements came from?

A WhatsApp pod.

My client just found out after burning $24K over 3 months.

Zero sales calls booked.
Zero pipeline generated.

Here’s how the scam works:

Week 1:

→ You go from 50 to 200+ engagements overnight
→ Comments flooding in
→ Dashboard looking incredible

You think you finally cracked LinkedIn

Day 60:

→ Pipeline influenced: $0
→ Sales calls from content: 0
→ Actual buyers engaging: none

You dig into who’s commenting and you see:

→ VAs from countries you don’t sell to
→ Social media interns scrolling during lunch
→ Freelancers who’ll never buy enterprise software

The agency threw your content into an engagement pod and called it “growth.”

But don't get hypnotized by seeing Utopia

Look for these red flags instead:

→ Engagement jumps 4x in week one
→ Never ask what a qualified lead looks like
→ Can’t explain how content connects to sales
→ Promise engagement before asking your ICP
→ Celebrate impressions, dodge questions about demos booked

Real content strategy starts with:

“Who’s our ICP and what do we want them to do?”

If your agency can’t answer that, they’re not building pipeline.

They’re selling you dopamine.

If you're not sure whether your engagement is real or a pod -DM me.
Happy to take a look.
No pitch, just a sanity check.

18 months ago, a stupid bet changed how we run the company

And I couldn't take a Friday night off without guilt eating me alive

During those days, my co-founder made a $50 bet

He said I couldn't learn ukulele in a month

Music is his thing and I wanted to prove him wrong like always

Back then, we were the founders who were not allured to breaks

Every weekend felt obnoxious
Every evening ended with one more thing

We were chasing targets and making decisions we'd regret by the next day

Then those Friday sessions became non-negotiable

His living room
8pm
Phones on DND
No Slack
No calls

Just two founders badly strumming chords and laughing at how terrible I sound

But what I didn't expected was:

→ We stopped burning out every 6 weeks
→ We stopped making exhausted decisions
→ We started seeing problems clearer on Monday

It was never about the ukulele

It was about the realization that stepping away doesn't slow you down

It keeps you in the game for longer

If you're running hard right now
You don't need any more those hustle advices

All you need is a stupid bet that could change your perspective

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