Amber Messersmith's Linkedin Analytics

I develop and execute comprehensive, full-funnel marketing programs and lead strategies to drive brand awareness, demand generation, customer acquisition, and ultimately, positive revenue growth. I am passionate about people development and team leadership. I recruit, hire, mentor, and inspire individuals to be productive members of high-performing teams, fostering innovation, accountability, and growth. Since I know no great success happens in vacuum, I am adept at collaborating cross-functionally and cultivating partnerships – across departments, industries, and regions – to increase impact and positive business results. If my background interests you, feel free to reach out and start a conversation! --- Key skills: Growth Marketing | Demand Generation | Brand Positioning | Go-to-Market (GTM) Strategy | Leading and Growing Diverse Teams | Technology and Software-as-a-Service (SaaS) | B2B | Employer Brand Strategy | Human Capital Consulting | HC/HR Tech | Hyper-Growth Environments | Business and Competitor Intelligence | Product Marketing | DTC | Public Relations (PR) | Paid Media and Advertising Campaigns | Media Mix Modeling | Account-Based Marketing (ABM) | Recruitment | Data Analytics | Sales Enablement | Business Development | Audience Segmentation and Targeting | B2C | Market Research and Customer Insights | Lead Generation | Brand Building | Content Strategy and Thought Leadership | Team Management | Managing External Agencies and Vendors | Budget Management Technology: Google Analytics | Adobe Analytics | Salesforce | Power BI | Hootsuite | ServiceNow | Microsoft Office 365 | Meta Language: English, native; Spanish, conversational Industries: Technology | B2B Software-as-a-Service (SaaS) | Management and Human Capital Consulting | Healthcare and Wellbeing