Adriana Spatzner's Linkedin Analytics

I am an accomplished strategic marketing executive with extensive experience and a record of delivering high growth rates with expertise in brand development, marketing and advertising strategies, communications, and customer experience. A motivational leader who drives business growth through customer focussed strategies cultivated from research and analytical insights. An accountable collaborative team player, with a reputation for developing strong relationships. A lifetime student with experience in the gambling sector driving revenues and profits, and in the hospitality sector increasing market share. A creative innovator with passion and dedication for people, brands, animals, music, and all things that make the world a better place. My success is a result of: (1) Challenging the status quo and creating new and innovative strategies that leverage technology, social, digital, and traditional channels to outperform expectations; (2) Building teams that leverage analytics blended with creativity, that prioritize customer needs and desires; (3) Endlessly challenging myself and those around me to evolve our understanding, increase our expertise, and create solutions that grow the business. I have broad experience in: - Marketing strategy development - Brand strategy, positioning and cohesive execution - Sponsorship negotiations and activations - Building teams that outperform their objectives - Turning customer data into insights and developing revenue generating initiatives - Loyalty and retention, and lifecycle strategy and execution - Leading comprehensive digital and traditional media strategies and execution - Leveraging analytics to enhance acquisition and customer experience I help transform products and services, acquire new customers and augment existing customers to generate new revenue and profits. I lead with passion and engage team members to help them achieve their potential while feeling empowered and appreciated. I work collaboratively with colleagues and partners to challenge each other to create our best work that delivers on measurable results.