Spark Foundry

Senior Media Executive

UM MENAT

-Building & managing campaigns with multi-million dollar budgets, maximizing the return for client's media spend.
-Developing, executing and evaluating B2B and B2C media plans; utilizing television and online media.
Preparing and analyzing in-depth quantitative competitive research.
- Researching and presenting local media opportunities with recommendations to clients.
- Working with Performance team to gather data and build post campaign analysis.
- Preparing and proofreading presentation communications for superiors.

Integrated Media Planner

Dentsu

-Created media plans based on historical data and market forecasts.
- Managed campaign setups on all platforms (Google, Snapchat, Tiktok, Meta, Twitter).
- Handled all client communication; Status calls and PCA presentations.
- Monitored and maintained efficient pacing during a campaign lifetime by optimizing budget, creatives & strategies.
-Built performance reports that combine all ad accounts for better comprehensive insights.
-Applied supplier briefing and communication and reconciled media plans accordingly.

Media Planner

TALACO

- Enhanced the perceived image of the company through design, display and overall customer experience in retail and e-commerce.
- Managed the retail department team ensuring constant outcome efficiency and customer satisfaction.
- Maintained a positive relationship with multinational suppliers & partners (Samsung & Apple).
- Presented newly launched products with selling tips on how and what to cross-sell or upsell.
- Directly managed talaco.net, assuring a user friendly website with a wide range of products, increasing online sales by 61% only in the first quarter.
- Consulted on product buying starting from research, making deals and testing final products.
- Organized a process to track and handle all shipments from receiving to distribution while maintaining low costs.

Brand & Customer Care Manager

- Managed mobiles accessories purchases, including price & terms negotiation with suppliers.
- Supervised and supported on products launching strategies.
- Launched Talaco's website which was directly supervised by Samsung.
- Achieved 14% sales increase in Retail shops in 1 year.
- Ensured same day delivery to all branches and received 95% positive survey results.
- Performed Product Knowledge training for all staff members.

Product Specialist

At Spark Foundry, our team has mastered the art of integrating media planning with multi-million dollar budgets, ensuring a robust return on media spend for our clients. My role pivots on leveraging online marketing, social media, and analytical prowess to drive effective B2B and B2C campaigns, aligning with the educational foundation I established at Lebanese American University.

With certifications in digital marketing and Google Ads, I'm committed to delivering in-depth competitive insights and post-campaign analyses that enhance client satisfaction and business outcomes. My multilingual fluency in English, Arabic, and French empowers our diverse client communications, enriching the global impact of our media strategies.

Taplio

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