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At Earflower Studios, we believe that sound is more than just an auditory experience - it's a powerful tool for connection. As co-founder and sonic branding specialist here in Gurugram, I’ve had the joy of working with some incredible brands and spaces that share my vision of creating emotionally resonant experiences through sound. Our team specialises in crafting bespoke sonic identities that not only complement brand narratives but also elevate customer journeys by weaving tailored soundscapes into various spaces. My journey into this fascinating world began long before Earflower Studios came to life. I started as a management consultant at EY where I quickly learned the ropes by working on communications collateral. In less than a year, I was promptly promoted after successfully building four Sales Toolkits - one of which has become a standard across our global practice! This early experience taught me how impactful well-crafted communication can be in shaping customer perceptions. In parallel with my corporate journey, I founded Basement Takeover - a live concert series aimed at revitalizing the Delhi-NCR music scene by creating intimate, specially curated spaces for artists and audiences alike. From just 20 attendees at our first event to over 3000 community members strong, it’s been incredible to witness how music has the power to unite people from all walks of life. As a multi-instrumentalist (since the age of 5), under The Earflower Experiment moniker, I've released an EP titled "An Anecdote" along with eight more singles that have found their way into curated playlists across platforms like Spotify. Music has always been my passion - it fuels my creativity and inspires me every day in both personal projects and professional endeavors. All these experiences, along with my MBA in Marketing from the Indian School of Business (ISB) culminated in the creation of Earflower Studios. Having worked with iconic brands like Vistara and building unique soundscapes for spaces like the largest aquarium in the Middle East (National Aquarium at Abu Dhabi), we have garnered over 20 million impressions over the last 5 years. If you’re interested in exploring how sonic branding can transform your brand's identity or simply want to chat about music or experiential design trends - feel free to reach out! I'd love to connect with you. Skills: Sonic Branding | Experiential Design | Immersive Sound Design | Business Communication | Customer Engagement
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