Versa Networks

Senior Marketing Manager

Springboard

Springboard UX/UI Design Fellow

BILL

Growth Marketing Manager

Gunderson Direct Inc.

Campaign Manager

Unison

Growth Marketing Associate

Oportun

Creative vendor onboarding:
- Responsible for initiating the Vendor Management Process for external agencies that will develop creative content
- Coordinate with Legal, Compliance and Accounting to obtain from the vendor the necessary
documents and resolving any other related questions which may arise in the process
- Facilitate as needed negotiations regarding pricing and terms
- Work with business and Accounting to accrue expenses and process invoices

Creative vendor briefing:
-Following guidance from Program Manager(s), provide context and business objectives to vendor including detailed creative brief, and any other relevant background and prior learnings and results for the project.
-Understand overall timeline of the business need and communicate key milestones and final delivery to external vendor, negotiating timelines between vendor, business and other stakeholders as needed

Internal routing and approvals:
- Document, compile and integrate internal feedback during the development process, which could
include Compliance, Brand, Risk, Retail and other stakeholders outside of Marketing, and provide to the vendor.
-For existing creative, mark-up changes recommended by Compliance, Marketing and other stakeholders, provide to vendor(s) and QA to ensure changes made correctly
-Prepare and submit materials for Compliance, Legal and Brand review, using online tool
-Facilitate discussions between stakeholders as needed to obtain an integrated and optimal end result

Producing the new creative:
- Coordinate the hand-off of final approved art to the print house (mail) or online partner (digital) establishing FTP access, ensuring files received, etc.
- Obtain proofs from print house (mail) or online partner (digital) to ensure that production version is true to final approved version - such as DMS, DMG, Gundersen, etc.
-Facilitate internal conversation if judgment calls are needed for producing the artwork (e.g.
reducing colors to lower cost of mail production)

Marketing Associate

University of California, Davis

•	Production and execution of flyers/pamphlets/infographics for the Department

Marketing Intern

Grabr

- Support Grabr HQ upper management in the planning and execution of multiple projects regarding: Travel Squad, Sky Ambassadors, Social Media, Brand Activation 
- Development, execution, and overseeing of the Sky Ambassadors Referral program, including being the point-of-contact for all Sky Ambassador-related issues and manage the relationship with the clients
- Assist Content Director with research, content distribution and scheduling
- Conduct research and implement a strategy for student/campus engagement 
Identify trends and develop solutions to optimize workflows, introduce new workflows and increase user activation rates, conversion, order placement and fulfillment
- Created detailed advertisement plan and coordinated outreach to several sites to advertise on and create a partnership including: American Airlines, Adara, The Airport, Expedia, etc.
- Head of the official Grabr Instagram account - had a 44% ‘like’ increase month-over-month and drove traffic to Grabr site up 36% month-over-month
- Graphics + Content Creator with Head of Social Media

Marketing Project Coordinator 

- Work directly with Grabr's Content Director on all initiatives including company blog, partner posts, blogger outreach and copy requests
- Work directly with Grabr's Social Media Manager on all initiatives including company social media platforms
- Work directly with Grabr's Brand Activation Manager on all influencer campaigns and events
- Source imagery to complement our content for maximum social shareability
- Actively research content trends/trending topics and brainstorm ways Grabr can integrate these into content
- Research best keywords for SEO per post
- Analyze data and produce weekly reports on blog activity, provide insights and recommendations
- Assist with Product Descriptions for site
- Created graphics for campaigns (ie. New York, Milan, and London Fashion Week)

Content and Brand Activation / Marketing Intern

myWebRoom

- Data Entry: Reported weekly analytics to the HoM - figures extracted from Google Analytics.
- Distribution of myWebRoom content through different forms of social media such as Scoop.it, Tumblr, Instagram, Facebook, Snapchat, Twitter, Pinterest, and Reddit.
-	Assisted with the launch of the myWebRoom Virtual Reality app (myVR) - ie. debugging and social proof testing, gathering contact information for potential partners (~120).
-	Created outreach e-mails in order to create more partnerships - received replies from multiple blogs including Buzzfeed.
-	Aided with the managing of the official myWebRoom Snapchat, Pinterest, and Twitter accounts (~5K followers)
-	Comprised lists of possible partners and sponsors including information related to budget, price, and length of advertising campaign

-	Distributed content from myWebRoom through different forms of social media such as Instagram, Facebook, Snapchat, Twitter, Pinterest, and Tumblr.
-	Traveled around San Francisco distributing and informing locals of myWebRoom - what it is, how it is used, how to maximize your experience on the website, and how to link it to other forms of social media in order to make myWebRoom your home on the web.

Brand Ambassador

Senior Marketing Manager | Latina in Tech | UX/UI Designer | Growth Marketer

I am a growth marketing leader specializing in full-funnel acquisition, retention, and conversion optimization. My expertise lies in applying data-driven insights, UX/UI principles, and continuous experimentation to maximize impact and scalability.

With a background in software, analytics, and digital strategy, I ensure that every growth initiative is optimized for efficiency, scalability, and long-term success.

Expertise:
- Customer Acquisition & Retention – Crafting high-impact strategies that scale.
- UX/UI & Data-Driven Growth – Merging user experience principles with performance analytics.
- A/B Testing & Experimentation – Leveraging data to refine and enhance conversion.
- B2B & SaaS Expansion – Driving targeted growth in complex, technical industries.

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