Aswin Kumar's Linkedin Analytics

I have always ended up working right next to the decision makers. At Dazeworks (my first job), I started with the core team. Back then, it was just a handful of us in a small office. We figured things out as we went, running on coffee and big ideas. By the time I left, we’d expanded into multiple countries, built teams from scratch, and got acquired by iLink Digital. Most of that growth came from driving fresh initiatives straight from the CEO’s office. I spent a lot of time making things up as we grew, sometimes with a plan and sometimes just winging it. That seems to be my sweet spot. At Freshworks, I joined a team called ARC (At Risk Customers). Our job was to spot customers who were unhappy even before they knew it themselves. I had to dig into data, read between the lines, and look for small warning signs. My days were part detective, part firefighter. That work taught me that real success comes from catching problems before they blow up, and from having some tough conversations early. Now at CRMified, I’m still working closely with the founder and the executive team. I help keep things moving, sort out the messy stuff and make sure good ideas actually turn into real action. Maybe I just belong in the founder’s office. I’m not sure, but it’s worked so far. If there’s a red thread in my career, it’s this: Stay close to where the decisions are made. You’ll learn more, get to build bigger things and collect stories you can’t always share in public. And yes, you might have to wear every hat in the company. But you’ll never be bored.