Global Alpha Marketing

- Lead 15 cross-market brand marketing projects, implementing a tailored marketing mix (digital and influencer marketing) that increase customer engagement and brand visibility across the USA, Japan, Taiwan, China, Russia, and CIS markets.
- Deliver data-driven insights to stakeholders, ensuring alignment between marketing execution and business performance goals.

Project Manager

4:33 Creative Lab (네시삼십삼분)

Led go-to-market strategy, analyzing Web3 market dynamics and advising the Chairman weekly. Developed community marketing for Rumble Racing Star, executed brand strategy for Delabs Games. Identified new business opportunities, forged strategic partnerships, and managed long-term contracts for sustained growth.

Corporate Strategy | Marketing

Advised Chairman on strategic foreign professional recruitment for 4:33 Creative Labs and Delabs Games. Analyzed global talent markets, crafted marketing strategies for company culture, and branding. Actively sought partnerships with domestic and international development companies and individual contractors. Provided advisory in the strategic transition from web2.0 to web3.0 through regular meetings with the Chairman and the strategy team.

Corporate Strategy | Global Recruitment

IEUM Interactive

- Conducted market research, collected big data using AI tools, and converted data into actionable 
   insights for client projects in PCG industry (personal care, cosmetics, and baby products).
- Implemented the global marketing for the startup utilizing WordPress, WooCommerce, GetResponse 
   platforms, and KGInisis payment system.

Global Business Development | Market Insights & Analytics 

Deloitte

• Collaboratively developed apparel brands development strategy locally and in the Russian market;
• Coordinated the apparel brands development program by means of E-commerce;
• Identified the key partners and potential solution to bottleneck in the project development.

Project Manager | Apparel Sector Development Program

• Collaboratively identified the change in consumer taste within the Russian Market formulated and implemented a development strategy that resulted sales of 3 million USD.
• Collaboratively developed and provided support in Sales and Marketing to 22 apparel firms;
• Led a team of 3 specialists that conducted analysis of potential grants programs, prepared scopes of work for activities;
• As a result of the project success grew from a team of 3 people to a total of 23 people. Hired 15 local talents and 4 international consultants in apparel merchandising, product management and technicians.

Project Specialist | Apparel Sector Development Program

USAID’s Business Growth Initiative (BGI) is a four-year, multi-faceted project that builds and strengthens the competitiveness of Kyrgyz firms and value chains to promote business growth, job creation and economic development

I performed the tasks of a Program Assistant that included ensuring smooth day-to-day activities, events and business meetings

Program Assistant | Business Growth Initiative 

Ludwig Pfeiffer Hoch- und Tiefbau GmbH & Co. KG

Improvement of the Water Supply and Sewerage Systems in Kyrgyzstan funded by the Asian Development Bank
• Facilitated the communication process from international party to the local party;
• Provided translation during interviews, negotiations, weekly and monthly meetings with ADB and subcontractors;
• Managed documentations, prepared daily reports. Developed vendors database for construction machinery in Kyrgyzstan. Organized
business events, round tables and business trips.

Office Manager/Translator

Social Project l Bishkek Fun Run

Bishkek Fun Run is a social initiative of 5 citizens of Kyrgyzstan that wanted to adapt the culture of running in a fast growing and, yet, conservative society. Aimed at drawing attention of the public to healthy lifestyle, we achieved our goal by holding weekly Sunday runs and a 5km running event with entertainment stops at each kilometer and a concert at the finish.

The following results were reached given minimal budget:
•	1000 participants at Bishkek Fun Run event;
•	Publications in over 20 major news portals;
•	Built children’s playground in Ene-Sai District in Bishkek with the money raised;
•	Launched blog about running https://nomadrunner.wordpress.com/ 

More running events and clubs were established by various companies and groups since. The culture of running with the blind has become common, moreover, they were inspired to pursue running professionally.

Co-organizer

Sharpe's Department Stores

•	Administered a store of 5 employees as a temporary manager;
•	Launched and updated the inventories database system in more than 18 retail stores all over Oklahoma, Arkansas and Louisiana;     trained staff to use the new database system;
•	Selected the merchandise in Dallas Market according to the demands for products in each of the stores.

Intern

A Strategic Marketing and Communications Manager.
Successfully let go-to-market strategies and brand communications across various channels.

Core competencies:
* Integrated Marketing Communications
* Storytelling
* Brand Management
* Event Marketing
* PR communications
* Partnerships and collaborations
* Content creation & SMM
* Influencer marketing
* Social Media Management
* Crisis management

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