🦁 Atanas Georgiev

With 15+ years of experience spanning corporate tech leadership (UBS, Vanguard) and hands-on startup execution (Enterprise League, NetKabel, ORB Consulting), I bridge the gap between strategy and execution, tech and business.

Today, I work with early-stage and scaling companies as a Fractional CTO and Advisor, helping them turn tech into a growth engine. Whether it’s refining their product roadmap, strengthening their engineering teams, or navigating scale.

My focus is on supporting small and medium-sized businesses, the real backbone of every economy. 
That mission led me to found Enterprise League, a B2B platform connecting 180,000+ businesses, and advise companies such as ORB 19 Consulting, which helps brands turn online visibility into revenue.

If you're a founder, operator, or investor looking to unlock strategic growth through technology — let’s connect.

When I’m not building something, you’ll find me on a tennis court, chasing the next challenge.

BSc in Computer Science with Management – King’s College London

Co-Founder & Technology Advisor

I had a call last week that lasted 8 minutes.
Solid traction. Good team. Ready to raise.

👒 Then with my investor had on, I asked:
"Walk me through your data architecture and why it won't collapse at 10x scale."

Silence. 
Then: "We'll get back to you."
They didn’t. 

Most investors do not invest in hype. 
They invest in founders who can answer the hard questions! 🧱 

I've been in the room (virtual and real) with dozens of founders in the last 3 months. Advising, unblocking, pressure-testing.

And the pattern is very clear to me:
The "AI-powered" era is over.
The "prove you can actually build this" era has begun.

Lookins at the investments data from 2025:
 => Capital is back -> but it's hunting for fundamentals
 => Revenue multiples dropped
 => Exits happened via M&A, not IPO fireworks
 => US still dominates scale capital (meaning EU founders can't fake it)

The biggest technical reasons killing deals right now are:
⚔️  "We'll figure out infrastructure later"
⚔️   Ambitious roadmaps with no execution proof
⚔️   "AI" with no defensible edge

And this is what actually works:
☑️  Clear data models and cost structure
☑️  Knowing what NOT to build
☑️  Tech choices tied directly to revenue

2026 belongs to founders who do the unsexy work first!
The ones who can answer the hard questions before they're asked.

Boring? Maybe.
Fundable? Absolutely.
What's the toughest question an investor has hit you with lately? 👇

Angel Investor | Fractional CTO, Advisor & Board Member | Engineering Leader | AI & Tech Strategy ⭐ 30 under 30 | Ex-UBS

What kills startups quietly???

Most startups don't fail with a bang. They fade out slowly while everyone is "busy."

Here are the patterns I keep seeing as an advisor and fractional CTO:

1. Building for an imaginary future. 
👉 Founders build for later instead of now. Future features, future scale, future users. 
Months get spent solving problems you don't actually have yet.

2. Overplanning instead of shipping. 
Roadmaps, specs, decks, and debates feel productive. 
They're not. Plans don't validate ideas. 
👉Users do. Some startups die while preparing to start.

3. Complexity as a status symbol. 
More features doesn't mean more value. Complexity makes products fragile, slow, and hard to explain. 
If you can't explain your product in one sentence, users won't adopt it.

4. Chasing growth before usefulness.
👉 Growth can hide problems. Usefulness solves them. 
I've seen teams grow away from product-market fit instead of toward it.

5. Ignoring constraints instead of using them. 
Small teams, limited money, time pressure, these aren't disadvantages. 
They're filters. Constraints force clarity. Lack of them creates bloat.

6. Delaying the uncomfortable truth. 
👉 Not talking to users. Not charging. Not measuring what actually matters. Startups die quietly when founders protect their feelings instead of their business.

None of these are dramatic. That's why they're DANGEROUS!

If you're building right now, ask yourself honestly: which one are you tolerating?

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