tarrida.co.uk

Helping purpose driven startups and non-profits with their business strategy, marketing and fundraising.
Raised over £5m for my clients and own projects through crowdfunding (equity, rewards-based and donation), equity rounds (angel and VC) and grants.
During this time I co-founded Crumbs Brewing and Viability (hesti LTD), and I was the first employee of Polytag.
I have also been a trustee of the local charity Loveworks and director of the CIC The Merstham Mix.

Founder and strategic consultant

Helping creators and entrepreneurs building their dreams through Crowdfunding.

Helped to raise over £5m via rewards, equity and donation crowdfunding (as well as grants and business angel investment).

I have crowdfunded myself, fully managing 2 successful campaigns raising £38k. From concept to planning, shooting the video, launching, promoting and delivering the rewards. 

In this period, I have also helped entrepreneurs and SMEs, defining marketing strategies and tactics, both online and offline.

Specialities:
- Equity-based crowdfunding campaigns
- Rewards-based crowdfunding campaigns
- Internationalisation of projects (I'm fluent in English, Spanish, Italian and Catalan)

Crowdfunding Consultant

Viability

Viability is a software platform for the home building industry to quickly and accurately assess the viability of potential development sites by assessing site constraints, developing optimised scheme designs and building detailed financial models. By incorporating Modern Methods of Construction and Net Zero construction approaches, Viability also enables developers to tackle the housing crisis sustainably, ensuring that new developments are both economically viable and environmentally responsible.

Co-Founder and CEO

Carbon13

Part of the Cohort 4 of Carbon 13, joining as a commercial co-founder.
Aiming to build a venture with the potential to avoid or absorb 10MT CO2e / year

Cohort 4. Commercial co-founder

CrowdEasy

I joined the virtual agency Crowdeasy as a Crowdfunding Consultant specialising in the UK market. Working on Equity, Rewards and Donation campaigns.

Future Planet

Gathering insights from pioneers at the frontier to shape a Future We Can All Love.
Carving a campaign to engage the Future Planet community in co-creating that future.

If you think you might be able to help with your insights and contributions, please get in touch!

Strategic Consultant

Polytag Limited

Polytag is enabling technology which facilitates brand owners to move into the Circular Economy through greater engagement with consumers, regulators and recyclers. Our technology has the potential to limit the brand owners’ packaging recycling liability and allow them to increase the use of recycled materials in their packaging whilst collecting rich datasets.

Achievements:
- Project managed a successful Digital Deposit Return Scheme pilot in North Wales, in partnership with the Welsh Government, Wrap and Conwy County Borough Council
- Defined the marketing strategy and managed the web development and PR agencies
- Instrumental in finding a technology partner and funding, that enabled the recruitment of the C-Suite
- Built a growth marketing engine and 'company OS' using Monday.com

Chief Marketing Officer

Crumbs Brewing LLP

When my mate Morgan told me about his side project, I had to be part of it!

Introducing Crumbs Brewing, our first mission: to create beautiful beer using artisan bread that would otherwise go to waste. Beer that's better bred...

My main role is spreading the word about Crumbs Brewing, thinking about original ways to tell our story and reaching not only the craft beer connoisseurs but also the general foodie audience that might appreciate our unusual recipes. But you know how it goes in smaller companies!

Co-founder and Crumbs Spreader

SMRS

SMRS is one of the UK’s largest recruitment communications. We work with universities to help them attract, engage, recruit and retain students and staff globally.

Key Responsibilities
Account Director for 3 University clients: University of London International Programmes (UoLIP), UWE Bristol and UCFB. This entails:
- Defining their media strategy, leading the planning of Media Schedules, ensuring the clients get the best deals with the media, launching and optimising the campaigns, reporting the campaigns’ performance
- Looking for additional business opportunities outside the contract
- Manage the client relationship, including the contract
- Participate in tenders for new business

Line managing 3 Account Managers and 1 Account Coordinator

Key Achievements
Leading the Clearing ’16 campaign and the UG 2017 campaign, I managed to significantly increase the UWE Bristol budgeted spend
Brought in house the production of HTML5 banners for both UoLIP and UWE Bristol
Sold two International Course Demand for both UoLIP and UWE Bristol at no in cost for SMRS and the production of an alumni video to UoLIP
Led the production of a performance report for the Senior Leadership Team at UoLIP that will lay the foundations for the new contract in September

Account Director - Education Marketing

Study Group

- Responsible for the Brand Development of Study Group's International Study Centers in the Smart Choice group: Keele University, Kingston University, University of Lincoln, Liverpool John Moores University and Leeds (with progression to both University of Leeds and Leeds Beckett University)
- Line manager for an intern brand manager
- Senior Management Team member and Steering Group member for the 6 partnerships

Key achievements:
- Defined the segmentation of the International Students market
- Positioned my 6 brands against this segmentation, defining their 'brand temples'
- Activated the positioning in the new international prospectuses, getting a special mention by the Global Marketing Director
- Co-led and launched Project Titan: an innovative approach to sell the lower ranked Universities around employability
- Co-led Project Goldmine: gathering industry leading testimonials in line with the Sales & Marketing annual plans

Marketing Manager

Kimberly-Clark

Responsible for shaping the Strategic Business Plan, Brand Foundational Tools, Annual Business plan and Innovation pipeline for our Bath Tissue brands Andrex (UK), Hakle (CH) and Scottex (ES & IT)
Key stakeholder in the latest Scottex® Spain commercial programme idea and TV campaign “For a softer world”
Main interface for inter-company CSR projects (Unilever)

European Bath Tissue Brand Manager

Responsible for the Mainstream and Ultra Soft variants
Lead Multi Functional Teams to manage packaging changes (Mansize and Ultra Soft), study capital investment and optimise the European production footprint

European Facial Tissue Brand Manager

Managing brands such as Scottex (Belgium, Spain and Italy), Page (Holland) Fiesta (UK) and Velvet (Poland) among others.
Responsible for developing and delivering the Brands and Portfolio content to support the achievement of KC Europe volume, cost and profit consistent with the long term plan
Identified annualised $1.2 m cost savings for the Kitchen Towels category, reversing the trend of volume decline and negative OP

Marketing Manager Household Hygiene

Responsible for the European Retailer Brands contracts, rolled category. Project leader for new launches and re-launches, managing multi-functional teams: production, finance, sales, product development,  planning, quality management, legal, design agencies, etc.

Product Manager Retailer Brands

Responsible for the strategic planning and optimisation of the tissue machines in the European Consumer Business, including inter-milling sourcing, parent reel sales and curtailment decisions.
Responsible for the strategic and tactical planning and optimisation of the rolled converting lines in Niederbipp (CH) and Salamanca (E)

Strategic and tactical planner

🚀 Co-founder and CEO of Viability. Solving the housing crisis sustainably.

Our AI enabled platform allows property developers to accurately assess, optimise and de-risk their projects in seconds.
We help you get all of your numbers right and eliminate doubt with quick, precise, site feasibility studies, development appraisals and viability analysis.

Get in touch if you think we can help you optimise your site sourcing workflows!

Aside from that you can also find me:
🏋️‍♀️ Working on being an amazing dad, partner, friend and community member.
♬ Making noises with guitars, pianos and computers.
🎙 Podcasting (semi-retired at the moment, but doing some guest appearances).
🏃‍♂️ Keeping fit.
🧘🏼‍♂️ Meditating - loving kindness ❤️
🌿 Eating plants and fungi.

Really excited to share that I have started a new position as Advisory Board Member at CUTEC - Cambridge University Technology and Enterprise Club!

Adria Tarrida

CUTEC - Cambridge University Technology and Enterprise Club

🌳 Purpose driven entrepreneur, trustee and NED

The Granola Crunched 2025 is pretty accurate! It got me promote to Chief Pragmatist of Wild Ventures...

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