Alison Taylor's Linkedin Analytics

WHO I AM: I am a solutions-based CRM professional delivering business to business and consumer marketing expertise, along with an unsurpassed focus on analytics, metrics and data management to organizations seeking an award-winning, self-motivated professional who can communicate strategies and tactics to all stakeholders leading to exceptional bottom-line results. I am prepared to apply these skills in a fast paced & productive atmosphere. WHAT I DO: Through the use of expert level integrated CRM methodologies I provide overall leadership, analysis, and direction to marketing teams in order to maximize customer loyalty and profitability via retention, reactivation, acquisition, up- and cross-sell promotional and segmentation strategies. Some highlights of my skills include: --20+ years of progressive professional growth in CRM, traditional, and digital marketing - including postal mail, email, affiliate, SMS, outbound telemarketing, TV/Print/Radio, paid search, SEO and social --Award-winning professional in the areas of Leadership, Passion, Winning Together, and Unity with proven success as a senior CRM marketing strategist --Solid experience in the design and implementation of new metrics and analyses for understanding customer behavior and incentivizing change MY SPECIALTIES: CRM | Digital marketing | Media planning | Lead generation | Segmentation/lead scoring | Salesforce.com | Direct mail/email marketing | List Acquisition | Database integration | Product analysis | Integrated Marketing Strategy | Customer Journey mapping | Pricing/forecasting analysis | Direct response marketing | Campaign analysis/optimization | Client needs assessment | Customer acquisition and retention | Customer base analysis | Direct mail campaigns | Offer development | ROI Improvement I am an open networker, so if you'd like to connect, reach out at ATAYLOR seven two five at Gee Mail dot com.