weDevs

Areas of Focus:

- Developing comprehensive marketing strategies that align with company objectives and market trends.
- Leading a multifaceted team responsible for content creation, social media outreach, and paid media campaigns.
- Spearheading business development initiatives, identifying new market opportunities, and fostering customer relationships.
- Managing and expanding our affiliate marketing network, ensuring effective collaboration and partnership.
- Cultivating influencer relationships to enhance brand visibility and credibility.
- Guiding product marketing efforts to ensure alignment with consumer needs and market demand.
- Overseeing brand management, ensuring consistency and integrity across all marketing and communication channels.
- Implementing data-driven approaches to measure campaign effectiveness and market penetration.
- Staying abreast of emerging marketing technologies and practices, ensuring the company remains competitive and innovative.

As a CMO, I blend strategic vision with tactical execution, leading my team to exceed marketing goals and contribute significantly to the company's success. My commitment to continuous learning and adaptation is key to navigating the ever-evolving marketing landscape, ensuring that Dokan and weDevs not only meet but surpass customer expectations.

Chief Marketing Officer

Themeisle

As a Chief Marketing Officer (CMO) at Themeisle, my key responsibilities will include:

▪Setting and Implementing Marketing Strategy: This involves crafting the overall marketing strategy and plan for Themeisle, ensuring that we are positioning our products effectively and reaching our target audience.

▪Leadership and Team Management: As a part of the executive team, I will lead and manage the marketing team. This includes hiring, training, and developing marketing personnel.

▪Customer Acquisition and Retention: One of my key responsibilities is to drive customer growth. This includes overseeing all activities related to customer acquisition, conversion, and retention.

▪Brand Management: I will be responsible for managing and enhancing the Themeisle brand, ensuring consistency and strength across all channels and touchpoints.

▪Market Research and Analysis: In order to stay ahead in the competitive landscape, I will conduct regular market research and analysis to understand customer behavior, industry trends, and competitor activities.

▪Performance Metrics and Reporting: I will be tracking and analyzing marketing KPIs to measure effectiveness and ROI of our marketing campaigns. This also includes providing regular updates to the executive team and other stakeholders.

▪Collaboration with Other Departments: Working closely with other departments like product development, sales, and customer service is crucial. This ensures alignment of goals and that marketing activities support the overall company strategy.

▪Budget Management: As the CMO, I will be responsible for managing the marketing budget, ensuring that resources are used efficiently and effectively.

▪Innovation: I will be continuously seeking and implementing innovative marketing strategies and tools to stay ahead of the curve in the ever-evolving digital marketing landscape.

▪Developing and executing comprehensive marketing strategies for all the weDevs products including Dokan, WP ERP, WP User Frontend, WP Project Manager and others.
▪Leading a team of 10 digital marketers and content marketers. Providing coaching, mentorship, and performance feedback to improve individual and team performance.
▪Collaborating with support and product teams to align marketing efforts with business objectives and launching successful product releases and campaigns.
▪Establishing a strong social media presence and implementing SEO and PPC campaigns.
▪Conducting market research and analyzing industry trends to identify growth opportunities and developing targeted marketing programs.
▪Managing a good amount of marketing budget and provided regular performance reporting to senior leadership.
▪Proficient in marketing automation platforms, Google Analytics, and other marketing tools.

Head of Marketing

▪Conducted technical competitive analysis and creating competitive differentiation
 materials for the field, Product Management, and Product Marketing for Dokan
 Multivendor Plugin and WP ERP.
▪Built paid ad sales funnel and digital marketing strategies for Dokan, WP ERP,
 WP PM, WP UF, Happy Addons & weMail.
▪Pinpointed shortfalls in current paid marketing campaigns and taking remedial actions
 to close the gaps
▪Developed buyer persona driven landing pages and collaborated with content, design
 and product development teams.
▪Submitted and implemented different Growth Hack ideas

Digital Marketing Manager

Z Group Digital

▪Consulted remotely to scale up the ROAS for the different clients of this USA based Digital Marketing Agency
▪Implemented proper sales funnels for Google & Facebook Ads.
▪Setup the Digital Marketing Life Cycle for the team to follow.

Consultant, Ads Team

HBD Services Australia

▪Provided strategic and tactical guidance to a team of 5 with accountability for all social
 channels (Facebook, Instagram, LinkedIn, Twitter & YouTube).
▪Prepared and implemented SEM strategies.
▪Collaborated with marketing team and counselors to ensure strategy aligns with
 company objectives.

Head Of Digital Marketing

Skill Jobs

Training Area:
▪Basic of CMS
▪SEO
▪Analytics
▪SEM
▪SMM
▪YouTube SEO
▪Email Marketing

Digital Marketing Trainer

Prochito IMC Ltd.

Assumed responsibility for different renowned clients who had taken services for their
digital marketing. Designed, planed & implemented successful organic and paid 
marketing strategies through different platforms like Google (SEO & SEM), Facebook,
Instagram, LinkedIn, Twitter, TikTok, Snapchat, YouTube & Email Marketing,
working closely client's marketing team and/or executive leadership.

Digital Marketing Strategist

eMirpur.com

▪SEO
▪SMM (Facebook, LinkedIn, Instagram, Twitter)

Digital Marketing Specialist

As a Full Stack Digital Marketer, I’ve spent years mastering the art of driving growth and scaling businesses in the digital domain. My proficiency spans across product marketing, SEO, content-marketing strategy, social media marketing, AdOps, email marketing, growth hacking, branding, business development, and data analytics. Beyond crafting effective digital marketing strategies to bridge the gap between businesses and their audiences, I also have a passion for mentoring the next generation of digital marketing talent. My goal is not only to unlock the potential in businesses but also in people. Let's connect and create digital magic together.

I was a little nervous at first… 😅

When Gautam Khorana from Seahawk invited me to join the WP Legends Podcast, my initial reaction was a mix of excitement and tension. As someone who’s naturally introverted, the idea of sitting in front of a camera and sharing my journey didn’t come easily to me.

But Gautam was incredibly warm and encouraging and that changed everything.

We talked about my journey, the early days, the struggles, the pivots, and the growth across the WordPress ecosystem with weDevs, Dokan, Inc., FlyWP, Klasio, WP ERP, Inc., and more.

Not the stories you find on a landing page…
But the real ones, the kind only a long conversation can bring out.

The episode will be out soon, excited (and a little nervous 😄) to share it with you all.

A big thanks to Gautam and his team for the invite and for creating a space where real stories from real people get heard. 

#WordPress #WPLegends #weDevs #Leadership #MarketingJourney #Community

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