Simpli.fi

-Full consultative sales cycle, media planning, monitoring pacing, optimizing, executing and reporting (19 agencies & brand direct partnerships)

-Create and A/B test video & display creatives/messaging using Waymark & Spaceback

-Leverage media consumption patterns and competitor insights using iSpot & AdImpact

-Collaborate with analytics team to ensure reporting deliverables (tools include Looker and Burt Intelligence)

Sales Director

TEGNA

-Reported directly to the Head of Sales Enablement/Business Development and to the VP Local Revenue Officer on the corporate revenue team

-Analyzed consumer trends, audience data and media consumption patterns with Nielsen’s Riza, MRI-Simmons, Winmo, and Media Monitors

-Coached new Account Executives on broadcast TV, CTV and digital media

-Recruited, hired, onboarded and developed 8 SDRs, 2 being promoted 

-Worked with Sales Leadership, Marketing, and Ops to install new JDA Media LMS system, incorporate new enablement tools, revamp website, and centralize all inbound leads across 64 local markets - resulting in $21.2M in measurable inbound/outbound revenue

Sales Enablement - Team Lead

-Achieved 147% in 2022 resulting in $2.05M across broadcast, CTV, and digital ad revenue

-Achieved 200% in Q1 2023 resulting in $954k

-Constructed data-driven media plans in tandem with Account Executives that met or exceeded client’s business objectives

Sales Development Representative

WFAA

-Promoted to founding SDR at parent company TEGNA (also owner of PREMION)

-While learning the ins and outs of the ever-changing & evolving media landscape, I achieved 108%, 125%, & 191% to revenue generating goals - resulting in $2M+ across broadcast, CTV, & digital ad revenue

Lead Generation Specialist

Nationwide Studios

Territory Sales Manager

Business Development Representative

Strategic listener who proactively looks for solutions to problems and/or proposes improvements; ability to think long term and in the moment; not afraid to pivot to reflect changing processes, procedures, technology, industry evolution and client requirements; good at explaining complexities in digestible terms.

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