Audrey Nesbitt's Linkedin Analytics

With over 20 years of experience in marketing, PR, and entrepreneurship, I currently serve as CMO at Spirit Blockchain Capital, where I lead innovative go-to-market strategies for real-world asset (RWA) tokenization in the blockchain and DeFi space. Spirit Blockchain Capital is advancing the future of finance by investing in and launching regulated, institutional-grade digital asset products-such as crypto ETPs and tokenized financial instruments-designed to make blockchain-based investments more accessible, liquid, and secure for both institutional and retail investors. My career spans FinTech, Web3, AI, and decentralized finance, where I specialize in crafting strategic marketing initiatives that elevate brand visibility and position companies as industry leaders in fast-evolving markets. Holding a PMP credential and an MBA from Heriot-Watt University, I bring a disciplined, strategic approach to scaling innovative ventures. Previously, as a marketing advisor and former CMO at a Web3 educational hub for women, I expanded the non-profit’s global reach, empowering thousands through education in blockchain, AI, and Web3. My leadership earned nominations for Blockchain Company of the Year at the Canadian FinTech and AI Awards and Diversity Initiative of the Year at the Women in IT Awards Canada. My commitment to impactful marketing has also garnered recognition, including nominations for Tech Startup of the Year (2023) at the Women in IT Awards and Outstanding Leadership (2024) at the Marketing2.0 Conference. As a keynote speaker, I share insights on marketing, GTM strategies, and innovation, inspiring audiences across FinTech, Web3, and beyond. Passionate about driving growth and fostering inclusion, I remain dedicated to advancing women in tech and shaping the future of transformative industries.