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Full-stack marketer with 12+ years of experience transforming brands into thought leaders through content that engages audiences and turns pipeline into revenue—with 9 years of leadership. Strategist and writer. Player-coach. People manager. Individual contributor. B2B. B2C. I’ve created full-funnel content strategies from scratch and have scaled those strategies as both an individual contributor and player-coach. I’ve managed teams, agencies, freelancers, cross-functional teams and subject matter experts. A leader and cheerleader for my colleagues, I pursue success as a team sport, not a contest. I have well-rounded experience elevating B2B, B2C, and B2B2C brands in diverse industries: SaaS, tech, nonprofit, HR, policy, education, e-commerce, architecture, and commercial real estate. Specialties: • Content marketing • Content strategy • Content management • Content development • Demand generation • Brand strategy • Brand development • Writing and editing • Product marketing • SaaS / B2B SaaS • Startup experience • Digital communications • Communications strategy • Social media • Copywriting • Public relations • Google Analytics • SEO • HubSpot
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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