LinkedIn

I partner with LinkedIn’s largest global clients to align their talent acquisition strategies with their business goals, empowering them to navigate and embrace digital transformation effectively. By understanding their unique needs and objectives, I deliver tailored solutions that drive measurable outcomes and long-term success.

In a highly collaborative environment, I work alongside a team of subject-matter experts to form global partnerships, ensuring we provide exceptional value that exceeds client expectations. Together, we proactively address challenges, optimize processes, and deliver insights that help our clients achieve their talent and business priorities.
Accomplishments
- Collaborating with key clients across Tech, Pharma, Pro Serve, Real Estate, Manufacturing, 
- Working on key projects with cross functional stakeholders to launch new initiatives
- Running a scaled webinar with no budget successfully and generating business lead of $125K
- Supporting the update and rollout of our Global Clients CS Playbook 
- Building regional templates to help scale and standardize how we serve regional customers
-  Nominated for GCP CSO FY23 H2 Diversity, Inclusion & Belonging (DIBs) Award
- GCP CSO FY24H1 Award - Community, Nominated for DIBs
- Led APAC Offsite in Singapore with Wellness & Meditation
- Co-hosted a meaningful discussion for different industry learnings

Senior Customer Success Analyst

Responsible for overseeing the execution of a targeted oversight area, initiative, or program for Women @ LinkedIn ERG at the global level. I will be partnering with my co-chairs and fellow GPMs to ensure employees get the best possible experience. As the Lead for Mentorship and Networking within Women@, I drive the success of our programs by creating impactful 1:1 and reverse mentoring relationships and fostering meaningful connections through our Networking program. This role demands exceptional communication, project management, and organizational skills to ensure effective program execution and community growth.

Global Program Manager, Women @ LinkedIn ERG

The Allyship Academy is a 5 month professional development program that has taught me inclusive facilitation tactics,the skills to embark on a lifelong journey towards allyship actions, and maintaining a mindset grounded in cultural humility. Through an intensive workshop and ongoing learning in small peer circles, we covered multiple identity experiences and core concepts in allyship work to impel us towards action.

Allyship Academy Ambassador Participant

Maintained an in-depth understanding of LinkedIn's product suite and its unique value proposition for diverse customer needs.
Proactively kept up with product advancements, effectively communicating updates and their practical implications to clients.
Led projects focused on creating customer value and operational reviews, leveraging multidisciplinary expertise.
Conducted detailed data analyses to extract actionable insights aligned with client goals.
Developed compelling narratives that highlighted the tangible impact of LinkedIn's solutions on specific client needs and industries.
Collaborated with cross-functional teams to design and implement effective account management systems.
Established and maintained efficient communication channels to foster streamlined collaboration and optimized resource allocation.
Actively contributed to an internal council focused on data storytelling and metric improvements, shaping best practices for client success.

Key Highlights
Winner of Global MVP CSA 2020
Winner of APAC MVP CSA 2021
Worked on scaling webinars and engagements with clients which garnered an CSAT of 4.5 avg

Customer Success Analyst

Sodexo Benefits and Rewards Services

Managed an assigned portfolio of corporate clients, maintaining and managing their expectations, and resolving their concerns/issues within agreed time frames. Built relationships with large strategic clients to generate additional business through organic growth, client synergies, and group companies. Achieved set business targets by sourcing new clients, cross-selling, and up-selling to existing ones. Managed client on-boarding processes, ensuring that their expectations and goals were fully met. Developed new customer training sessions, conducted webinars and workshops for new clients. Collaborated with the Marketing Department on new promotional campaigns to generate awareness. Ensured all-time positive customer experience by communicating and maintaining professional relationships. Organized promotional campaigns and visibility drives to increase brand awareness. Efficiently used MS CRM and Salesforce tools for data management and sales forecast by opportunities tracking. Maintained relationships with key decision makers and CXOs to effectively negotiate and sign up new clients. Assessed and researched market competition to develop tactical marketing plans.

Assistant Key Account Manager

nearbuy

As an experienced sales professional, I have a proven track record of driving growth and increasing sales. In my previous role, I was responsible for email marketing campaigns that accounted for 10% of total bookings, making it one of the primary mediums for engagement. I also implemented a new sales strategy for end-of-year offers, which resulted in a 25% increase in sales in 2016. I monitored and optimized hygiene metrics such as opens, clicks, and ESLs with the help of Google Analytics. I created and tested new formats to optimize click-through rates and edited the logic behind daily newsletters. I handled end-to-end customer and merchant escalations, using Salesforce and in-house tools to work effectively. I focused on achieving progressive targets and growth across the Eastern zone, developing sales strategies and market pitches to respond to a dynamic market landscape. I conducted offline training sessions for new clients and led the onboarding process to ensure a high success rate. I helped drive adoption and maintain top accounts with key stakeholders, strategized on new business, and expanded the footprint into existing accounts. I devised and shared continuous best practice webinar sessions to the install base and generated analytical utilization reports to influence renewal business and drive user adoption. I also developed promotional email marketing campaigns to generate awareness and retain user adoption. Finally, I planned and looked after the Kolkata Market, understanding the details of every deal category and how to structure deals and their suitability for different regions.

Marketing Consultant

Paytm, One97 Communications Limited

I have a proven track record of designing catalogs for merchants onboarding with Paytm.com. My focus was on ensuring attraction towards the products by providing true and concise information about the products being featured. I achieved a 100% catalog selection rate with zero rejections. I also worked on internal reports as part of MIS.

Associate-Operations

Groupon India

As a sales professional, I have experience identifying needs, understanding business drivers, and explaining the Groupon value proposition. I have explained Groupon’s business model and the benefits to suitable merchants, liaised with lead generation, sales reps, and account managers of different territories, and built rapport with General Managers, Directors, and Marketing Heads of various companies to drive business growth. I shared merchant feedback with the tech/ops team to develop internal tools and streamline processes. I handled corporate sales along with local sales and closed various incoming corporate orders for clients, which helped in further revenue generation for the company.

Business Development Executive

Customer Success professional with 10+ years of experience transforming customer relationships into strategic partnerships. Proven track record of driving product adoption, reducing churn, and maximizing customer lifetime value through data-driven insights and personalized success strategies.
Expert in building and scaling customer success programs that consistently exceed retention targets while identifying strategic upsell and cross-sell opportunities. Skilled at leveraging customer data analytics to predict trends, prevent escalations, and enhance the overall customer journey.
Known for fostering inclusive, collaborative environments and leading diversity initiatives that strengthen customer relationships. Passionate about mentoring teams and building strong internal partnerships across Sales, Product, and Support to deliver exceptional customer outcomes.

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Aura Roy's Linkedin Analytics