Edgewell Personal Care

Brand Manager - AIMEA

- Manage the innovation and renovation projects for the whole region and drive the projects in collaboration with factories 
- Manage the packaging and artwork development for Innovation and Renovation projects 
- Manage the development and adaptation of the commercial initiatives 
- Manage the regulatory requirements (NPDs registration, renewal of the existing portfolio, registration required with the formula changes, etc) and coordinate with the related stakeholders (Regulatory team, Commercial team and Distributors) 
- Lead the development of Marketing tools and supports for the distributors (Products description and training decks, brands assets platform, products pack shots, digital assets…) 
- Support the team on leading creative development / adaptation and production of the key touchpoints 
- Support the team on developing visibility tools

Marketing Activation Manager AIMEA

Magan

Partnership with Nussli - swiss company for temporary and special structures for the highest standards.
Appointed by COFREX - la Compagnie Francaise des Expositions

In charge of the overall fit-out of the Pavilion : 
- Sourcing companies to work with 
- Negotiating quotations and contracts
- Managing the companies involved

Project Manager for the French Pavilion - Dubai Expo 2020

Confidential

**LAUNCHING A CHOCOLATE BRAND** 
MARKETING: 
- Market benchmark
- Competition analysis 
- 4Ps analysis and recommendation 
SALES: 
- Find the right distribution channel 
- Discussion and negotiation with the retailers 
- Price structure and Margin negotiation
LOGISTICS AND LEGAL: 
- Price and conditions for transporting a sensitive product
- Legal requirements for the product and company registrations 

**CORPORATE EVENT MANAGEMENT** (from 10 to 1,000 attendees) 
- Find the right moment: calendar management, timings... 
- Find the right place after visiting and proposing several places 
- Contract management with the providers 
- Communication and invitation management 
- Goodies design and production
- On-site management during the event 
- Post-mortem analysis: key outtakes and best practice 

**LAUNCHING A CAVIAR BRAND** 
MARKETING AND COMMUNICATION: 
- Market analysis: competitors, prices, distribution, brand activation... 
- Price structure and range management 
- Social media accounts creation and content management 
- Online store management: design and content creation, development management, store management... 
SALES: 
- Discussion and negotiation with the exclusive retailer

Experienced Marketing / Communication / Events professional 

MIS Academy

MIS Academy is the first of its kind professional training center in minimally invasive gynecological surgery in the United Arab Emirates. Our courses are designed to help professionals develop their surgical skills and stay ahead of the curve. Each course explores the specific of a procedure or theme, through a two-day workshop combining theory and practical training.

Main objectives of my position: 
Increase company’s revenue 
Improve brand awareness of MIS Academy 
Manage MIS Academy’s events (from MasterClasses – 20 pax minimum – to the Annual Congress – 1,000 pax expected)

BRAND AWARENESS :
Website management: 
Content strategy and creation 
Website improvement to facilitate the purchase process 
Wordpress management: event adding, pages creation

Social Media management: 
Strategy: strategic planning, choice of the media, of the subjects, of the pictures and videos
Content management: content consistent with the emailing campaigns and events calendar 
Content creation: post writing, consistent hashtags and visuals (picture or video)
Social media advertising: define the targets, the timing – synchronization with the email campaigns 

EVENTS MANAGEMENT :
Communication tools improvement with flyer creation 
Providers management: drivers, hotel staff, photographer
Contract management and negotiation with the hotels to host our events (meeting and hotel rooms)
Speakers management: flight details, chauffeur booking, hotel room with negotiated rate
Setup of the events

TEAM MANAGEMENT :
Freelancers: 1 graphic designer, 1 marketing writer, 2 developers, 1 SEO manager, 1 HTML coder, 1 photographer
MIS Academy employee: 1 administrative assistant

Project Manager

7 countries in MENA
3 categories: Stationery, Lighters and Shavers
=> Improve the sales revenues leveraging with marketing tools in a challenging environment (external and internal)    

BRAND MANAGEMENT :
- Define and budget Y+1, Y+3, and Y+5 strategies – portfolio management of more than 3,500 Skus in total (market sizing, consumer behavior, marketing mix, category trends, marketing strategy, field actions, B2B promotions, POSM, 360˚ communication, etc.) to improve the brand awareness and rejuvenate its brand image 
- Forecast volumes and value to be sold for the next 5 years, their packaging and pricing 
- Manage daily contact with the partners: distributors, local teams, providers… 

TRADE MARKETING:
- Analyze market data and consumer behavior to understand and better answer consumers’ needs 
- Monitor the budget per country and manage the ROI 
- Manage events and field actions (Back to School actions, school activations, all year visibility and implementation…) with the local teams to reach the KPIs
- Manage reports to the leadership team (Budget, KPIs reached, volumes sold, key learnings, next steps…)
- Create and update working tools (POSM, displays, packaging, booklets to increase sales and improve the revenue… ) 
- Define guidelines & new processes to make teamwork smoother

Product Manager FMCG

Self Image

- Major clients : Coca-Cola France, Giropharm (pharmacits’ group), Paris City Hall, Plastics Europe, etc.
- Events organised : 
-	Entrance of Coca-Cola Santa Claus at Grévin Museum
-	The Sustainable Design Award and Forum for Coca-Cola
-	Plastics in debate contest
-	Apprentiscènes
- Media coverage of the above operations, corporate communication, top management nominations, etc.
- Brand image thinking, strategic recommendations, budget management, public relations implementation

Events coordinator and Publicist For Coca-Cola France, Futuroscope, Paris City Hall...

Inter Rhône

- Thinking, implementation and assessment of the International press strategy
- Budgetary, logistical, and administrative management of the event
- Press agencies’ management on 15 international markets
- Press tools development  in English and French
- Attendance : 150 journalists from 30 countries

Events Manager for the International Wine Press

Air Liquide

- Drafting and developing communication tools for the Press (press releases, press kits...)
- Guidelines contribution in case of crisis communication 
- Media Reporting Management of international subsidiaries
- Media clippings management and media coverage analysis
- Software optimisation of the journalists’ database

International Publicist

Euro Disney Associés SCA

- Implementation and realisation of press events     
- Management of foreign press offices, European in particular
- Media clippings analysis  to improve future events
- Project management for the international press

European Publicist

Groupe HEMA

- Refonte de sites internet (chemin de fer, organisation des pages, liens, cible, …)
- Refonte et création de plaquettes documentaires 
- Participation et préparation d’évènements (salons, journées portes ouvertes…) en vue de recruter de futurs étudiants et professionnels.

Assistante de communication

My strong background in FMCG Marketing and in Events organization in France then in Middle
East have allowed me to develop my analytical and organizational skills. I know how to
plan and then execute on the field, complex multi-countries and pluri-cultural launch projects
and achieve success.

Coming from the Champaign’s region in France, I studied in Paris and London. I went
through many student jobs and learnt different languages. I speak French, English, and
Spanish and has notions in Arabic and Chinese. I'm fond of sport in general, but my passion
is all about Horse Riding.
I am still participating in high level horse jumping competitions (National Championship in
UAE) but I am also teaching horse riding to kids during my free time.

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