Aurélie P.'s Linkedin Analytics

Hi 👋, I’m Aurélie,👩🏻‍🏫 I’m a Senior GTM Systems & Marketing Operations professional with years of marketing & marketing Ops experience in the software industry (working with start-ups, scale-ups & enterprise companies). I work closely with executives & GTM teams (Growth, Marketing, Sales, CX) & Revenue Operations to drive digital transformation & scale marketing Operations & GTM 🚀. I’m an experienced team manager & project manager with in-depth technology tool stack management, implementation & integration 🔗 experience. I’m constantly learning & improving my skills (via certifications & trainings) I’m a data driven professional with strong analytical & BI skills (expert in Excel & Power BI). I help improve reporting strategy, data integration, data hygiene & data accuracy. I can build, maintain, customize, improve & automate complex reports & dashboards 📊. I build attribution models, lead scoring models, build & improve processes. Thanks to my all round Marketing experience (multi channel integrated marketing campaigns, channel marketing, field marketing, event management…), I understand marketers needs & pain points & can enable & support them efficiently with limited guidance. Significant experience / expertise in: - Marketing Operations - Technical marketing - Business Intelligence & reporting. Business analysis, business management reporting, data analysis. Creation & customization of complex reports & dashboards. Data strategy & analytics. Data hygiene improvement - Strategy planning - Lead scoring strategy - Attribution models - Tool stack management: Marketo, Marketo Measures (Bizible), 6Sense, Power BI, Salesforce Marketing Cloud, Zapier, Fivetran, Supermetrics, Chili Piper, Bizzabo, Go to Webinar, Zoom, GA4, Sharepoint, Hotjar, Jira, Confluence, Wrike, Episerver, Miro, and more tools - MAPs: Salesforce Marketing Cloud, Marketo, Hubspot - CRM tools: Salesforce SFDC (campaigns, reports...), Microsoft Dynamics CRM, Hubspot - Budget Management, forecast & planning - Project Management - Process creation & optimization - Improving efficiency - Team Management and coaching - Agile - Account Based Marketing strategies - Privacy laws (GDPR) & legal compliance - User Acceptance Testing (UAT) - Event Management - Channel Marketing - Field Marketing - Product Development & Management - Marketing campaigns - Account Management - Program Management - Emailing campaigns - Multilingual translation - Website & webpages improvement and update (Episerver, Magnolia, Wordpress, Webflow...) - SharePoint management - Helpdesk management