Aurora Lumi Consulting Corp.

Expertise includes strategy, pricing and packaging, product launches, and messaging and positioning, all with a laser focus on customer acquisition.

Fractional Product Marketing Manager

Kajabi

Kajabi empowers entrepreneurs, experts and influencers to monetize their passions. Kajabi has helped 100k creators earn over $6B in revenue and raised $550M in funding backed by Spectrum Equity, Tiger Global, TPG, Tidemark, Owl Rock and Meritech

In this role, I worked with the commerce and payments team to release features, launch products and run product adoption campaigns through experimentation. Most notably, I led the go-to-market efforts for one of the highest-priority strategic initiatives at Kajabi, Kajabi Payments.

Senior Product Marketing Manager, Monetization & Commerce

Unbounce

In this role, I led the go-to-market efforts of the rebranding of Smart Copy (an acquired company). I collaborated with multiple stakeholders including the founders and cross-functional internal team members to successfully launch in under 3-months

Product Marketing Manager, Monetization & Market Insights

ATB Financial

In this role, I spearheaded, created and launched a partnership product feature with 40+ local businesses. https://www.hibrightside.ca/friends

Strategic Partnerships & Growth Manager at Brightside by ATB

In my role on the Strategy team, I had the opportunity to work with and understand many aspects of our business, working on numerous cross-functional initiatives (pricing, rewards, lending, savings, and more) through the agile innovation life cycle (insight, idea generation, prototype, and market testing).

Strategy Associate at Brightside by ATB

In this role, I participated in the ideation, creation, and development of Brightside, a fintech and digital venture within ATB Financial. Working with an original team of 8 people two years ago to over 150 now - we've created a new mobile banking offering for Albertans that has launched to the public

Strategy Analyst at Brightside by ATB

In this role, I generated reports that captured 30+ Digital Business Banking Advisors' performance. I collaborated alongside 11 others to present a solution on improving mental health and wellbeing in the workplace at the ATB Capstone Case Competition, resulting in a first-place finish.

Digital Business Banking Center -  Reporting Analyst

University of Calgary

After completing Corporate Governance and Ethical Decision Making with an A+ final grade I became a teaching assistant for the course and graded 100+ case studies over a semester.

Teaching Assistant

Hi 👋🏼 

I'm Aurora, a senior product marketing manager with an insatiable curiosity and a love of discovering big problems and unmet needs. 

I pride myself on my creativity, comfort with ambiguity, and passion for connecting and working with others.

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