Aurora Lumi Consulting Corp.

Expertise includes strategy, pricing and packaging, product launches, and messaging and positioning, all with a laser focus on customer acquisition.

Fractional Product Marketing Manager

Kajabi

Kajabi empowers entrepreneurs, experts and influencers to monetize their passions. Kajabi has helped 100k creators earn over $6B in revenue and raised $550M in funding backed by Spectrum Equity, Tiger Global, TPG, Tidemark, Owl Rock and Meritech

In this role, I worked with the commerce and payments team to release features, launch products and run product adoption campaigns through experimentation. Most notably, I led the go-to-market efforts for one of the highest-priority strategic initiatives at Kajabi, Kajabi Payments.

Senior Product Marketing Manager, Monetization & Commerce

Unbounce

In this role, I led the go-to-market efforts of the rebranding of Smart Copy (an acquired company). I collaborated with multiple stakeholders including the founders and cross-functional internal team members to successfully launch in under 3-months

Product Marketing Manager, Monetization & Market Insights

ATB Financial

In this role, I spearheaded, created and launched a partnership product feature with 40+ local businesses. https://www.hibrightside.ca/friends

Strategic Partnerships & Growth Manager at Brightside by ATB

In my role on the Strategy team, I had the opportunity to work with and understand many aspects of our business, working on numerous cross-functional initiatives (pricing, rewards, lending, savings, and more) through the agile innovation life cycle (insight, idea generation, prototype, and market testing).

Strategy Associate at Brightside by ATB

In this role, I participated in the ideation, creation, and development of Brightside, a fintech and digital venture within ATB Financial. Working with an original team of 8 people two years ago to over 150 now - we've created a new mobile banking offering for Albertans that has launched to the public

Strategy Analyst at Brightside by ATB

In this role, I generated reports that captured 30+ Digital Business Banking Advisors' performance. I collaborated alongside 11 others to present a solution on improving mental health and wellbeing in the workplace at the ATB Capstone Case Competition, resulting in a first-place finish.

Digital Business Banking Center -  Reporting Analyst

University of Calgary

After completing Corporate Governance and Ethical Decision Making with an A+ final grade I became a teaching assistant for the course and graded 100+ case studies over a semester.

Teaching Assistant

Hi 👋🏼 

I'm Aurora, a senior product marketing manager with an insatiable curiosity and a love of discovering big problems and unmet needs. 

I pride myself on my creativity, comfort with ambiguity, and passion for connecting and working with others.

This year, I took the leap and became a full-time entrepreneur ✨

Product marketing has always been my craft. It’s the work that energizes me most. I love helping companies clarify who their audience is, what to build, and how to communicate it in a way that truly connects.

After working behind the scenes in some of the world’s best creator companies, I started to notice a pattern. Tech companies weren’t the only ones who needed product marketing help. Creators did too.

Creators have the passion, the audience, and an expertise to share. What’s often missing is a framework to turn their expertise into a digital product they can confidently sell.

That realization led to creating Creator Blueprint Studio, a strategy studio I co-founded with Tamara Grominsky (my former boss — twice — turned mentor turned best friend) 👯‍♀️

We’ve sat on every side of the creator table, working inside creator companies, being creators ourselves, and working one-on-one with creators every day.
That mix gives us a rare perspective. We don’t just understand this space, we live it.

Now, we’re using that experience to support both sides of the creator economy:
1️⃣ Creators — designing digital products their audience actually wants (and they’re proud to sell).
2️⃣ Creator tech platforms — getting clear on who they’re building for, why it matters, and how to stand out in a sea of sameness.

After testing, refining, and learning, we’re officially live. ✨ https://lnkd.in/ginzmXWF 

Have an audience and something to teach? We’d love to chat. To celebrate our launch, we’re opening a handful of complimentary Pick Our Brain Sessions for creators who want to increase their revenue per follower.

Book a spot here: https://lnkd.in/g-Vcq9fb

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Aurora Lumi's Linkedin Analytics

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Aurora Lumi's Linkedin Analytics

Performance ScoreAurora Lumi's LinkedIn Performance

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