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👂 𝗜’𝘃𝗲 𝗯𝗲𝗲𝗻 𝗵𝗲𝗮𝗿𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗮 𝗹𝗼𝘁 𝗹𝗮𝘁𝗲𝗹𝘆… “𝘐𝘵’𝘴 𝘢 𝘷𝘦𝘳𝘺 𝘤𝘳𝘰𝘸𝘥𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵, 𝘢𝘯𝘥 𝘪𝘵’𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘩𝘢𝘳𝘥 𝘵𝘰 𝘥𝘪𝘴𝘵𝘪𝘯𝘨𝘶𝘪𝘴𝘩 𝘰𝘶𝘳𝘴𝘦𝘭𝘷𝘦𝘴 𝘧𝘳𝘰𝘮 𝘰𝘵𝘩𝘦𝘳 𝘱𝘭𝘢𝘺𝘦𝘳𝘴.” That’s what a startup founder told me the other day as he showed me how his AI feature could take my website headline and turn it into a new email headline. (𝘚𝘱𝘰𝘪𝘭𝘦𝘳: 𝘐 𝘸𝘰𝘶𝘭𝘥 𝘯𝘦𝘷𝘦𝘳 𝘶𝘴𝘦 𝘵𝘩𝘦 𝘈𝘐 𝘩𝘦𝘢𝘥𝘭𝘪𝘯𝘦.) 𝗡𝗼𝘁 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗔𝗜 𝘄𝗿𝗼𝘁𝗲 𝗶𝘁. 🤖 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗶𝘁𝘀 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝘄𝗮𝘀 𝗵𝗮𝗹𝗳-𝗯𝗮𝗸𝗲𝗱: • It 𝘥𝘪𝘥𝘯’𝘵 draw me in. • It 𝘥𝘪𝘥𝘯’𝘵 make me feel understood. • It 𝘥𝘪𝘥𝘯’𝘵 have me nodding along, thinking, “I want this.” 𝗜𝘁 𝗷𝘂𝘀𝘁 𝘄𝗮𝘀𝘁𝗲𝗱 𝗺𝘆 𝘁𝗶𝗺𝗲, 𝗮𝗻𝗱 𝗡𝗢𝗧𝗛𝗜𝗡𝗚 𝗶𝘀 𝗺𝗼𝗿𝗲 𝗽𝗿𝗲𝗰𝗶𝗼𝘂𝘀 𝘁𝗵𝗮𝗻 𝘁𝗶𝗺𝗲. ⌛ That’s exactly why I’m on a mission to fix broken B2B messaging by talking to the people it means the most to: YOUR customers. My Jobs-to-Be-Done-focused customer interviews reveal where to market, what to say, and how to say it to stand out in crowded categories and channels. Build trust. And make people love your dream: YOUR product. 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀, 𝘀𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝘆𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘁𝗼𝗼? Want messaging that turns people onto your product — instead of making them tune out? DM me to book your free strategy call today.