Marion Community Bank

Marketing Officer

Keller Williams Realty, Inc.

Serves as a personal aide to Cordelia Jarvis, a KW Real Estate Agent, and manages her social media and other marketing & administrative tasks. Responsibilities include acting as the main point of contact for the agent, screening and delivering incoming messages, planning meetings and appointments, social media management, and managing documents.

Marketing Coordinator

Dojo (Sales Training)

Quickly learned the skills needed to become a top-performing sales rep in a matter of weeks. 
With Dojo, I mastered the arts of 'taking ownership', cold calls, cold emails, case open, industry research, overcoming objections, and 'scheduling the next event'.

Sales Development Graduate

Auburn University Credit Union

- Directed and Semi-managed SEO and paid search programs (e.g., Google Adwords), including researching keywords, setting up and optirnizing Google Adwords, and website editing.
- Strategized with lead executives to help define and implement technical direction for projects that helped increase assets by 37% over a 5-year period; increased net membership by 3%; and net loans by 9%. 
- Reviewed organizational costs, industry trends, and revenue relationships. Submitted an RFP to Auburn University proposing card services, marketing, and other development plans.
- Developed, proposed and implemented marketing efforts and strategies supporting growth over a 5-yr. period, including the expansion of our membership field and new products and services. 
- Designed and monitored digital marketing solutions, such as display ads, SEO/SEM, and OTT. Scripted, directed, authored, and narrated two television commercials, a live tv appearance, radio spots, and financial literacy presentations and magazine articles.
- Accessed core data and wrote scripts to parse and clean semi-structured and unstructured data using a variety of data connections and data-centric platforms for data mining, data profiling, data wrangling, exploratory data analysis, targeted marketing, vendor management, and identifying risks and opportunities. 
- Used multivariate analysis of payment-generated data to deepen customer relationships and interpret metrics and KPIs to support targeted marketing methods.
- Assisted with the design of a new mobile responsive and visually appealing website with a tree data structure for SEO optimization, SEM, and ADA compliance purposes. I continued updating the website with RSS feeds, Power Forms, QR Code linked content, product guides, FAQs, and other visually appealing designs for marketing.
- Directed television commercials, planned events, and represented the credit union at live radio shows and organized events.

Director of Marketing and Business Development 

- Responsible for a brand, creative website, digital/mobile communications , social media, public appearances, and event planning.
- Fundamentally transformed the data and reporting infrastructure using text file manipulation with Excel VBA / Coding,  streamlining the curation of monthly performance reports.
- Over a 5-yr period of growth, I was an integral part of the executive team and identified ways to improve KPIs, reduce churn, increase net membership by 10%, and support a growth of 37% in assets. 
- Project managed a card platform conversion from Visa to Mastercard and profiled over 15,000 debit/credit cards to verify cardholder information and purge inactive BINs and plastic cards. Continued using payment-generated data to deepen customer relationships and improve card services. 
- Periodically worked with the company’s IT consultants about security, networking, communications, troubleshooting issues, and code design for data analytics. 
- Implemented tech savvy solutions for operations, marketing, and member experience with administering the credit union’s mobile applications, remodeling the website, using a QR Code lead generating tool, and implementing Docusign and enhanced application processes. 
- Directed and Semi-managed SEO and paid search programs (e.g., Google Adwords), including researching keywords, setting up and optirnizing Google Adwords, and website editing.

Executive Communications Director

- Assisted President & CEO and CFO with a $100 million bond portfolio, including purchases, settlements, sales, and redemptions.
- Conducted staff meetings regarding new products and other important transformations.
- Administered insurance and employee benefits, and assisted with payroll processing.
- Oversaw the vendor management process, negotiated contract pricing, reviewed contract bids and ensured vendors complied with established contracts.
- Secured sensitive documents pertinent to the credit union and in accordance with its Retention Policy; such as bond accounting & safekeeping records, vendor contracts, board and committee minutes & materials, personnel files, and other asset files.
- Reduced time to complete month end financial close from twelve to five days, by creating system generated reports and building automated Excel spreadsheets.
- Served as a member of the Membership Committee, developing Membership Drive brochures and promotional deals and materials.
- Ensured internal and external financial reports were prepared in a timely and accurate manner, including board & committee reports, third-party audits, and NCUA 5300.
- Maintained systems and records for accurate reporting and recording of financial information, and reconciling general ledger accounts.

Administrative Assistant to the President and Ceo

Collections

Wet Pets/Petland

Sales Clerk

My core strengths are the ability to process new information quickly and apply my research for the development of any necessary skills suitable for positive solutions in a creative and collaborative way.  I experienced 7+ years working closely with the President/CEO, Board of Directors, and other members of the executive team at a non-profit financial institution. During my 10+ year tenure with the company, I was promoted three times and was an integral part of the company's success; such as, increasing assets by 37% over a 5-year span, developing strategies for deposit & loan growth, improving member experience and community engagement, and streamlining processes to improve ROI and reduce the company's carbon footprint.

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