Rancho Caymus Inn

General Manager

Sales & Marketing Director

UA Builders Group

Chief Brand Officer

MatchCraft

• Corporate marketing for the global leader in scalable marketing technology used by publishers, agencies and newspaper groups around the world
• Led a corporate rebranding campaign that included a new website, product collateral, brand identity package, etc.

Director of Marketing

• Oversaw Advance Digital (division of Advance Publications, Condé Nast) SEM portfolio growth of 235% from February 2012 to March 2014. Led to Advance Digital acquisition.
• Led keyword/ad copy research, optimization, and testing to maximize performance to decrease churn and increase CLV.
• Directly trained Advance Digital team(s) on best practices, platform training, and order entry.

Sr. Client Services Manager

WebVisible, Inc

• Directly managed advertising portfolio as direct sales channel was eliminated, securing revenue in a restructure of a once $90MM (bookings) cross platform Local Internet advertising and SaaS technology.
• Directly managed strategy and optimization for strategic high spend partner accounts including Massage Envy, Husqvarna, Xtra Lease/Berkshire Hathaway, Wells Fargo, & mo.

Senior Account Manager/Partner Operations

• Directly managed $250,000+ in monthly advertising dollars. Lead AM for National Sales Team for large partnerships and test pilot campaigns.
• Analyze campaign SEM data as well as research, develop and implement changes to optimize performance & develop an overall marketing plan for advertisers.

Account Manager

5 Star Universe, Inc.

• Executed on all marketing/advertising initiatives for 5 Star Universe (event company)
• Developed and implemented marketing plan to produce event ticket sales
• Secured sponsorship packages for PepsiCo, Dick's Sporting Goods, James Events ect.

Marketing Director

UCSB Recreational Sports

• Responsible for sponsor contracts and maintaining communications between large companies and the sports department. 
• Personal contact with corporations such as Sprint & Ramada Hotel Chain.

Corporate Sports Marketing Rep/Governance Board Liason

• Internship developing skills needed in sports sales and marketing. 
• Gained techniques needed for future business endeavors: including speech, sales techniques, mass mailings, social media and web design.

Corporate Sales & Marketing Intern

Adtech marketing professional leveraging entrepreneurial vision, branding, and digital background to deliver lucrative results. Identifies long-term opportunities to produce high-impact ROI and increase customer acquisition with cost-centric solutions. Elevates reach, traffic, and measurable results.

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