IMPACT

• Constructs the upcoming content calendar according to the communicated needs of the sales team by incorporating relevant, trending topics for IMPACT’s targeted audience
• Produces, records, and distributes content for IMPACT’s podcast, "Endless Customers,” while ensuring the deadline of airing twice a week is routinely met
• Creates YouTube long-form videos and Shorts, Instagram Reels, and TikTok content that aligns with the content calendar to drive awareness for IMPACT by utilizing each platform’s best practices
• Successfully increased the company’s watch time percentage by monitoring and analyzing the video metrics, while adjusting the content based off of the acquired data
• Establishes and maintains an online presence by utilizing engagement strategies on YouTube, as the voice of IMPACT, to foster positive community interactions

Marketing Video Producer

Loma Linda University Health

• Led large-scale projects that collaborated with hospital leadership across multiple departments to raise awareness of each department’s specialty and needs by ensuring department’s needs were listened to, the audience was understood, and provided recommendations for impactful video segments that highlighted feel-good stories
• Created and curated videos for live events (i.e., annual galas), the website, social media channels, and other marketing communications
• Actively managed 2 large projects and 4-5 smaller projects at any one time by prioritizing tasks and organization
• Played an integral role for 3 seasons of the PBS show Life on the Line—a series highlighting patient stories, including the global COVID-19 response which features many doctors from this hospital. 
     - Directed, edited, and wrote the episode that followed a doctor of obstetrics and a pregnant COVID patient that in a medically-induced coma to highlight healthcare heroes
      - Selected to travel internationally to be a part of the team that followed a doctor of obstetrics to highlight how she changed the lives of women in Africa that were suffering from a medical condition that ostracized them from their society
           o	This video inspired donors and helped raise funding for medical supplies and for the continued medical care for a rural hospital serving the community in Chad, Africa

Project Manager - Advancement Films

• Served as a project manager whose role was to collaborate with the program director and school administrators in order to complete a backlog of projects for multiple programs within 8 schools at Loma Linda University.
• Successfully completed 5 projects each summer by presenting ideas, creating timelines, and by collaborating with others to produce a full slate of quality content

Creative Media & Marketing Intern

Associated Students of Walla Walla University (ASWWU)

• Member of management team responsible for an operating budget of over $70,000
• Hiring and management of 10 employees (30+ interviews conducted)
• Inventory management of over 75,000 units of supplies
• Social media management, creating content for 950+ Instagram followers
• Staff scheduling, 100+ weekly hours on student schedules for 10 employees 
• Provided customer service as a barista

Assistant Manager, The Atlas

CMBell

• Traveled with the Video Production team to film internal and external communication content
• Worked with businesses in multiple industries including health care, food, farming, and more
• Edited videos using the Adobe Creative Cloud

Video Production Intern

Associated Students of Walla Walla University

· Selected for this competitive leadership position after a short-term role as the college’s videographer, in which skills of foundational leadership, project management, and accountability were acquired
· Planned, tracked, and allocated the annual $10K budget to ensure the weekly distribution of high-quality video content that was content specific to the college’s communicated needs
· Motivated and led a team of students by developing positive, professional relationships, listening effectively, being patient and flexible, and by leading with firm, fair, and consistent empathy
· Designed and executed all project timelines with appropriate lead times to guarantee on time delivery
· Provided ongoing, constructive feedback to drive consistent growth and improvement among colleagues by reviewing all proposals, scripts, edits, and final versions of content for quality

Creative Director, ASWWU Video

Building trust with video @ IMPACT

I am a reliable, creative, proactive, and innovative marketing professional. I have over six years’ experience increasing brand awareness for organizations in a way that educates and inspires communities. 

I love using my unique blend of creative and analytic skills to create data-driven content that's innovative, refreshing, and effective.

My mission is to create marketing material that not only delights and educates those who see it, but also empowers others to take meaningful action in their own life in order to be a part of making the world a better place.

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