IMPACT

• Leads the development and execution of comprehensive content marketing strategies across multiple channels, including video, blogs, and social media, aimed at increasing brand awareness and engagement.
• Continues producing, recording, and distributing Endless Customers podcast, while evolving its role within a larger content strategy to drive brand awareness and audience growth.
• Integrates podcast content into a multichannel marketing strategy, aligning with sales and product goals to increase leads and audience engagement.
• Oversees end-to-end content production workflows, ensuring alignment with IMPACT's brand voice and marketing objectives. Collaborates with sales, design, and product teams to develop cohesive strategies and leverages AI tools to enhance written and visual content creation.
• Tracks and analyzes content performance metrics, using insights to optimize campaigns and maximize ROI across all content formats.
• Acts as a key player in shaping IMPACT’s content marketing direction, fostering innovation in content delivery and audience engagement.

Content Marketing Manager

• Developed the content calendar in collaboration with the sales team to incorporate trending topics and targeted messaging for IMPACT’s audience.
• Produced, recorded, and distributed Endless Customers podcast, reaching nearly 100 episodes, consistently meeting deadlines and ensuring high-quality production.
• Created high-impact video content for YouTube, Instagram, and TikTok, aligning with platform best practices and brand messaging to increase visibility and engagement.
• Optimized content strategy by analyzing video metrics and making data-driven adjustments to increase audience engagement, resulting in a measurable increase in watch time.
• Built and nurtured an active online community through engagement strategies on YouTube, positioning IMPACT as a trusted thought leader in the space.
• Collaborated cross-functionally with marketing, sales, and design teams to ensure that video content aligns with broader marketing goals and campaigns.

Marketing Video Producer

Loma Linda University Health

• Led large-scale projects that collaborated with hospital leadership across multiple departments to raise awareness of each department’s specialty and needs by ensuring department’s needs were listened to, the audience was understood, and provided recommendations for impactful video segments that highlighted feel-good stories
• Created and curated videos for live events (i.e., annual galas), the website, social media channels, and other marketing communications
• Actively managed 2 large projects and 4-5 smaller projects at any one time by prioritizing tasks and organization
• Played an integral role for 3 seasons of the PBS show Life on the Line—a series highlighting patient stories, including the global COVID-19 response which features many doctors from this hospital. 
     - Directed, edited, and wrote the episode that followed a doctor of obstetrics and a pregnant COVID patient that in a medically-induced coma to highlight healthcare heroes
      - Selected to travel internationally to be a part of the team that followed a doctor of obstetrics to highlight how she changed the lives of women in Africa that were suffering from a medical condition that ostracized them from their society
           o	This video inspired donors and helped raise funding for medical supplies and for the continued medical care for a rural hospital serving the community in Chad, Africa

Project Manager - Advancement Films

• Served as a project manager whose role was to collaborate with the program director and school administrators in order to complete a backlog of projects for multiple programs within 8 schools at Loma Linda University.
• Successfully completed 5 projects each summer by presenting ideas, creating timelines, and by collaborating with others to produce a full slate of quality content

Creative Media & Marketing Intern

Associated Students of Walla Walla University (ASWWU)

• Member of management team responsible for an operating budget of over $70,000
• Hiring and management of 10 employees (30+ interviews conducted)
• Inventory management of over 75,000 units of supplies
• Social media management, creating content for 950+ Instagram followers
• Staff scheduling, 100+ weekly hours on student schedules for 10 employees 
• Provided customer service as a barista

Assistant Manager, The Atlas

CMBell

• Traveled with the Video Production team to film internal and external communication content
• Worked with businesses in multiple industries including health care, food, farming, and more
• Edited videos using the Adobe Creative Cloud

Video Production Intern

Associated Students of Walla Walla University

· Selected for this competitive leadership position after a short-term role as the college’s videographer, in which skills of foundational leadership, project management, and accountability were acquired
· Planned, tracked, and allocated the annual $10K budget to ensure the weekly distribution of high-quality video content that was content specific to the college’s communicated needs
· Motivated and led a team of students by developing positive, professional relationships, listening effectively, being patient and flexible, and by leading with firm, fair, and consistent empathy
· Designed and executed all project timelines with appropriate lead times to guarantee on time delivery
· Provided ongoing, constructive feedback to drive consistent growth and improvement among colleagues by reviewing all proposals, scripts, edits, and final versions of content for quality

Creative Director, ASWWU Video

Building trust with video @ IMPACT

I’m a content-driven demand-generation marketer with 6+ years in B2B and healthcare, blending video, podcasting, SEO, and blog strategy to move prospects from first touch to sales conversations. As Content Marketing Manager at IMPACT I plan and produce thought-leadership assets (most notably a 100-episode podcast and companion YouTube channel) that fuel social posts, articles, and sales-enablement materials and supply qualified leads for our services team. 
My process pairs storytelling with data-minded curiosity. I map content to buyer questions surfaced in sales calls and HubSpot, repurpose interviews into search-optimized clips, and track performance in platform analytics to shape each sprint. Earlier, at Loma Linda University Health, I collaborated with administrators to craft multimedia stories that deepened community engagement and encouraged charitable giving. Along the way I’ve become fluent in Adobe Creative Cloud, Final Cut Pro, HubSpot CRM, ClickUp, and Smartsheet, translating creative vision into clear briefs for cross-functional stakeholders. 
I thrive in environments where tight sales alignment, experimentation, and audience empathy turn ideas into measurable growth. I’m always glad to connect with fellow marketers navigating the demand-gen landscape.

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