Growth Lab

I build profitable digital funnels and consult clients on brand management, communications strategies, and marketing operations.

Growth Lab is on a mission to empower teams and individuals with actionable knowledge and tools to achieve their growth targets. We help clients tackle their challenges by educating and collaborating on projects that will result in sustainable growth over the long run. We thrive at tackling “the unknown” in business.

Partner

GenePlanet

Responsible for NIPT and medical genetic testing marketing activities in 20+ markets around the globe, including Poland, Mexico, Spain, Italy, and Romania.

Brand Manager

EKWB

Leading and building a team of digital marketing specialists and copywriters.
EKWB is a global leader in computer liquid cooling for gamers and PC enthusiasts.

Head of Digital Marketing

I joined the marketing team as a marketing specialist, with a focus on improving brand communications to cater to a wider audience.

Marketing Specialist

Trace Labs

I managed communications and media activities for the crowdfunding event that was successfully finished in January 2018 ($22.5m funding secured).

Then I was responsible for the communications strategy and brand development of the OriginTrail ecosystem, dedicated to making global supply chains work together by enabling a universal, collaborative and trusted data exchange.

Trace Labs is the core development company for the open-source OriginTrail protocol and enterprise applications.

Head Of Communications

MERKUR

PR Manager & Press Officer for MERKUR, the #1 home improvement 🔧 retailer in South-East Europe (23 stores, 1500+ employees across 5 countries)

Managing corporate communications, CSR and marketing projects in the retail industry.
Editor-in-chief of employee magazine.
Executive Assistant to Supervisory Board & Management Board, certified by the Slovenian Directors' Association.

PR Manager

Pristop

–	Assistant on various marketing projects for Slovene and international clients (FMCG, telecommunication, banking) in the leading Slovene marketing communication and business consulting agency
–	Market analysis, communication strategies
–	Communication with clients and the media

Marketing Assistant

Black Pony Entertainment Group

Part of the Promotion in PR team in an expert entertainment company, working on highest quality events with up to 10,000 visitors: Red Party, Disney Live! presents Mickey's Magic Show, Heineken Music Experience, Masters of Dirt.
Public relations, copywriting, social media management, promotion management, communication strategies etc.

Promotion and PR

Delo

Internship in the business section of the leading Slovenian daily newspaper Delo. Writing reports and analytical articles in complex genres (interviews, portraits ...), covering mostly economics, innovation, technology, and personal finance. Published also in Sunday edition Nedelo and weekly Business & Money supplement.

Business Journalist

Mladina d.d.

Internship at the weekly news magazine. Writing reports, feature stories, interviews, reviews and analyses; daily editing of the website.

Journalist

I specialize in brands and communications, with over 12 years of experience spanning public relations, media, and digital marketing. My journey includes building marketing teams and strategies, building profitable digital funnels, and refining processes for impactful results.

At Growth Lab, I consult on brand management, communications strategies, and marketing operations, applying a blend of creative and analytical expertise. Proven experience in tech, biotech, and retail industries.

From 2020 to 2023, I co-created and produced Reneseansa, a podcast featuring marketing and business leaders. In 2022, I was a semi-finalist in AmCham Young Professionals.

Additionally, I enjoy sharing my knowledge as a guest lecturer at the University of Ljubljana and the University of Primorska, inspiring the next generation of leaders.

The 2025 State of GTM Report is out - and here's what stands out to me 👇
 
1/ AI adoption is here and mainstream, but for the majority, it means "using ChatGPT". It's hard to stand out and justify a price tag as a specialized tool.

2/ People crave experiences. For large deals in bigger organizations, both huge conferences and intimate events are the best GTM channels. This is where you build relationships and foster engagement with your brand.

3/ Most of the companies still rely on content creation to get leads. This is also why founders are eager to stand out with their personal brands.

4/ PLG used to be the holy grail, but it works best for ACV up to $5k - then it hits a ceiling.

5/ SEO is hot again, rebranded as AIO, AEO, GEO... Let's agree on one name, please!
 
And some obvious findings:
→ Paid ads are over-saturated.
→ Everyone is still trying to figure out Reddit.
→ Hot tools that almost everyone wants to try are Clay and Lovable.
→ AI SDRs are bullshit.
→ In the end, no one really knows what to do with podcasts.
→ TikTok might become a thing in B2B in a few years.
 
Maja Voje and Kyle Poyar did an excellent job with this survey.

This should become an annual thing, so it will be especially interesting to observe the trends.

What is your main takeaway?

Anze Voje

GTM & Brand Strategist // Marketing Leader // I help companies build brands that convert and scale profitably

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