BarkerGilmore LLC

Work with executive search consultants and senior advisors to develop successful strategies and campaigns that attract new customers and keep current clients. Manage the monthly GC Advantage Webinar program, develop the company's brand voice, and ensure all communications adhere to it. Coordinate all marketing activities to ensure successful execution.

Assistant Director of Marketing

Marketing Coordinator

December 2020-March 2021: Online book reviewer
March 2021-December 2022: Blog writer, brand manager, editor, social media manager; multiple companies
September 2022-Present: Editor and assistant

Content Creator, Ghost Writer, and Editor

Off The Muck Market

Created, edited, and published content to support Off The Muck Market's brand and messaging. Worked with a team to set and meet goals and oversee social media content creation. Created content for paid advertising, including headlines, ad copy, and ad designs, then managed the advertising budget. Wrote and designed emails to send to customer lists. Liaised with media professionals. Supported and contributed to community management efforts, including responding to DMs and comments, overseeing the Off The Muck Market Facebook group, as well as assisting with customer difficulties. Managed interns and student groups to oversee content creation for campaigns.

Content Marketing Specialist

Vervology

Created and posted blog posts to the vervology.com site several times per week. Managed, created, and published content on all Vervology social channels. Designed graphics. Strategized content for clients' websites and social media. Took on other writing tasks, including newsletters, white papers, ghost writing assignments, and more. Worked collaboratively with my team to produce high-quality results.

Content Development

The Leader

Final editor for articles submitted to The Leader; corrected spelling, grammatical, and formatting errors. Managed section editors and their staff. Assisted in running weekly staff meetings. Met individually with writers, editors, business manager, and other staff. Assisted with the layout and design of the paper each week. Took on design duties after the graduation of previous Design Editor.

Managing Editor

Was one of the editors of the school newspaper. Responsible for making edits to all articles published.

Assistant Copy Editor

Worked with staff to create content. Was the first set of eyes on stories in the sports section. Enforced deadlines. Communicated with Managing Editor and Editor in Chief with quality and sourcing questions.

Assistant Sports Editor

Managed all social media channels for The Leader. Was solely responsible for creating and publishing content to engage followers and market the newspaper. Managed a staff.

Social Media Manager 

Responsible for social media content ideation and execution. Worked with a team to identify new strategies for The Leader's main social media channels. Assisted the Social Media Manager with projects as assigned.

Assistant Social Media Manager

State University of New York at Fredonia

Worked in the department of Marketing and Communications. Met with Fredonia students, faculty, and staff to coordinate social media content via Snapchat, Twitter, Instagram, and Facebook. Publicized campus events for students. Created content and assisted with special campus events, such as open houses. Promoted Facebook and Twitter posts based on analytics. Assisted in project management for special projects. Used analytics to consider the success of campaigns.

Assistant for Social Media Coordination

GREATER CANANDAIGUA FAMILY YMCA

Oversaw the safety of guests. Worked with a team to enforce rules and regulations. Took part in regular pool maintenance. Provided customer service to help guests. Attended yearly certification programs for First Aid and Lifeguarding. Took part in in-service training to maintain knowledge and skills.

Lifeguard

Roseland Waterpark

Oversaw the safety of Roseland Waterpark guests. Provided customer service. Worked with a team to ensure the park rules and regulations were upheld. Took part in yearly certification programs for First Aid and Lifeguarding. Attended regular in-service training to ensure the efficacy of my skills.

Marketing Coordinator at BarkerGilmore LLC

Clear, organized, thoughtful, and engaging content makes all the difference. People won't listen to what you have to say unless it interests them. People won't do what you ask them to unless you make it clear and easy for them. And in a world of constant, overbearing distractions and messaging, people won't care about your message unless you're able to stand out from the noise.

That's where my work comes in. I am a communications professional, committed to clear, consistent messaging and making a difference wherever I can. My focuses are on content development, copy editing, SEO writing, and technical writing.

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Avril King

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