LS Digital Group

Paid Media Executive 

Story Digital

⤷ Managed clients ACC, Ambuja, Mankind Pharma, Win Healthcare, Riyalifestyle, and Toni&Guy, overseeing end-to-end media planning, buying, and campaign strategy across Google and Meta.

⤷ Handled a budget of INR 12 Million, ensuring optimal allocation across Google Search, Display Network, YouTube, Facebook, and Instagram to drive maximum ROAS.

⤷ Created and assisted in developing media plans, supporting the team in forecasting market needs and planning campaigns to achieve key performance indicators(KPIs).

⤷ Led multiple DVC, brand awareness, festive, regional, and frequency campaigns, utilizing In-market, Affinity, and Custom audiences. Optimized bids adjustments and
implemented location-specific frequency capping, achieving a 20% share of voice (SOV) and a 12% increase in ad recall lift in competitive markets.

⤷ Setup and Managed Google Ads campaigns through comprehensive keyword research, resulting 8% reduction in CPL &  6% increase in impression share through strategic implementation of campaign structuring, negative keyword lists and quality score improvements

⤷ Analyzed campaign performance, deriving insights and refining strategies for greater impact across brands.

Paid Media Specialist 

Glam Studios

⤷ Conducted SWOT analysis and market research to identify growth opportunities and improve competitive positioning.

⤷ Strategized and Executed paid media campaigns across Google and Meta, utilized A/B testing to optimized campaign performance, achieved a 3x ROAS, reduced CAC by 16%, and drove strong revenue growth.

⤷ Setup and Managed Meta Ads campaigns to amplify brand awareness drove a 10% increased in conversion rate through limited-time discounts and loyalty cards.

⤷ Researched and collaborated with influencers to execute influencer marketing campaign, resulted increased in brand visibility.

Digital Marketing Intern

𝐇𝐢, I hope you're doing well.

I'm Paid Media Specialist with a strong focus on media planning, media buying, and campaign optimization across platforms like Google, Bing, Meta, and LinkedIn.

I’ve worked across both B2B and B2C sectors, contributing in industries such as beauty & personal care, pharmaceuticals, OTC FMCG, construction, and wellness. My work has focused on driving brand awareness, improving Share of Voice (SOV), and supporting measurable business growth.

I approach every campaign with clear business objectives and a strong focus on continuous experimentation. From developing full-funnel strategies to optimizing campaign performance to drive tangible ROI, focus on delivering outcomes that align with key performance indicators (KPIs). Every campaign I work on is built to be purposeful, efficient, and truly performance-led.

I welcome you to connect — whether you're building something exciting or simply want to exchange ideas. Let's connect & discuss.

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