MyFeedIn → Engage plus facilement sur LinkedIn | Je développe des sides-projects | Goal 2025: 5k€/mois 🟠⚪️⚪️⚪️⚪️ | Le boss des free-tools

I used to believe the only way to start a business was to build a startup and raise funds.

But there’s another path: building a one-person business.

I started freelancing in 2021, alongside my studies. I signed up on Malt and found gigs in under a month.

Even though I had almost nothing to offer — just one skill I picked up during two gap-year internships.

Since then, I couldn’t imagine doing anything else but running solo with an online business.

—

Today, I’m building my own projects:
	•	OptiMalt: a Chrome extension to optimize your Malt profile
	•	MyFeedIn: a Chrome extension to create custom LinkedIn feeds
	•	FreelanceKit: a curated directory of top freelance resources

And to demystify solopreneurship, I run my media project Soloquest:
	•	a podcast to dive into how my guests do what they do
	•	a newsletter to explore and unpack the best solopreneurs out there

Whether you’re a freelancer or solopreneur, I use this account to document my journey and share what I find along the way.

Welcome to the era of solo businesses.

À partir d’aujourd’hui, je fais un gros changement ici sur LinkedIn.
Je passe du français... to English 🇬🇧

If you had told 15-year-old Axel, the one who struggled to write 3 lines in English at school, that one day he’d be posting in English about his own product, he wouldn’t have believed it.

And yet, here we are.

The truth is, it just makes sense now.
My biggest project today is MyFeedIn, a Chrome extension for LinkedIn creators, and everything around it is already in English.
The product, the website, the users. Everything.

At first, I kept posting in French because it was natural.
And also because I’ve always felt connected to the French freelance world.. it’s where I started.

But now, I’m slowly moving away from that.
And if I want MyFeedIn to grow, if I want to reach more creators, I need to go global.

So from today, I’ll be writing in English here too (in addition to Twitter).

Not because it’s easier (it’s not),
but because it’s the next logical step.

If you’ve been following my journey in French,
I hope you’ll stay for the English chapter 🤍

Axel Schapmann

MyFeedIn → Engage more easily on LinkedIn | I build side projects | 2025 goal: €5k/month 🟠⚪️⚪️⚪️⚪️

I just found a new way to discover creators on LinkedIn 👀

On my extension MyFeedIn, more than 25,000 LinkedIn profiles have been added by users. 25,000!!

In other words.. a massive database waiting to be used 😏

So I built a new feature: SEARCH PEOPLE

Here’s how it works:
→ you select one of your lists
→ MyFeedIn suggests other similar profiles
→ based on the lists created by other users

It’s just the beginning, but early tests look promising.
And honestly, I think this could be a turning point for MyFeedIn.

Because over time, the product has gathered enough data to help you discover new creators, without spending hours scrolling on LinkedIn.

Give it a try and tell me what you think 🫡

Impressions are dropping hard on LinkedIn lately.
I just analyzed 30,000 posts from MyFeedIn users, and here’s what stands out:


1) The golden age of video is over

At the start of the year, videos were pushed heavily and views exploded. Today, that boost is gone and video performs roughly the same as images or carousels.

_

2) Impressions are down for everyone

That part is obvious. The curve goes down.
But what really matters is that likes and comments stayed almost the same.
Impressions are an algorithmic number. If LinkedIn changes how it counts them, the metric changes too. So having fewer impressions isn’t a big deal if engagement is stable.

_

3) Images and carousels still lead

Text-only posts can perform well, but visual formats keep a slight edge overall. It still depends on the topic, but images and carousels tend to attract more engagement.

_

4) Value beats everything

Carousels work well because they usually contain more value, not because the format is magical. People engage when the content helps them, whatever the format.

_

The real takeaway :

Stop focusing on impressions. Focus on being useful.
If you deliver value, the numbers follow sooner or later.


PS : If you want to see all the data, the link is in the comments 👇

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That’s it, I’m rich. I finally hit the famous “LinkedIn salary” of $10,000 with my product MyFeedIn.

Well... unfortunately not in one month 😅
But in a little over a year, about 16 months since launch in June 2024.

And honestly, I already find that crazy.

MyFeedIn is my first real SaaS.
A project I initially built for myself, and that now helps hundreds of creators manage their LinkedIn routine better.

In one year:
→ 2,000 plus users
→ 400 plus paying customers
→ strong conversion

You grind like crazy for weeks without seeing anything move... and suddenly you get a payment notification while you’re at the restaurant.

That’s the magic of digital products:
Asynchronous revenue, but still well deserved.

(And let’s be honest, I’m very far from being “profitable” if you count all the hours spent on it)

If I can hit a “LinkedIn salary” every year with MyFeedIn, that’s already a pretty great start.

Thanks to all users for the trust ❤️

I have a 19% freemium → premium conversion on MyFeedIn.
And honestly... I still don’t fully understand how I pulled that off 😅

But here’s why I think it works:

1) It improves LinkedIn directly
LinkedIn’s UX is rough.
So a Chrome extension that fixes the experience feels like the obvious upgrade.

2) The topic matters
People use LinkedIn to get clients and visibility.
Anything that helps you engage faster feels like an investment, not a cost.

3) Instant value
In the first minutes, you feel the difference:
better feed, faster comments, less noise.
No learning curve.

4) A real freemium
You can test everything that counts before paying.
So when someone upgrades, it’s because they already felt the benefit.

And even with all these learnings...
I still can’t recreate the same conversion rate on any other project 😅

MyFeedIn is definitely the product that taught me the most.
I hope everyone here gets to experience having a project that just works.
It’s the best way to learn 🩶

Just a quick reminder, for anyone complaining that impressions have dropped on LinkedIn

Did you ever noticed I recycle my content?
If not, maybe you should start too 😏

I’ve published 673 posts on LinkedIn.
And let’s be honest, finding ideas, writing and posting every day is still hard.

But the real shame is letting all your past work rot in your LinkedIn history.
Great ideas, well-written posts... that nobody remembers.

Most of the time, you just need to rewrite them a bit, adapt them, and boom.. a new post in a fraction of the time.

And now you can do it easily with MyFeedIn 🎉

→ browse all your old posts
→ filter by date
→ republish the ones that deserve a second life

If you want to try it, link’s in the comments 👇

Remember the Chrome extension Kleo?
The one that let you see all the posts from a profile?

Well... MyFeedIn can now do the same 😏

You can now:

1️⃣ See all your past posts in one click
2️⃣ Filter them by date or content type
3️⃣ Check your stats (likes, comments, engagement rate, etc.)
4️⃣ And easily recycle the posts that deserve a second life

Super useful to find inspiration, analyze your content,
or simply bring back your best ideas.

If you want to try it, link’s in the comments 👇

__

PS: small difference though.. you can only see your posts !

Google created the 20% rule.
Employees could use 20% of their time to work on personal projects.

It sounds counter-intuitive...
but it’s actually what made Google so good at innovation.

Proof:
Google Maps and Gmail both started as employee side projects.

—

With our solobusinesses, we need the same mindset:
Keep a part of our time in “exploration mode”.

To...
→ test new ideas
→ learn new skills
→ explore new topics
→ or simply stay curious

Because that’s what keeps us competitive, creative, and able to reinvent ourselves.

In a world that moves this fast, giving yourself room to explore might be what makes the biggest difference long term.

Here’s my LinkedIn journey in numbers 👇
(And yep, you can generate yours too 😏)

All thanks to the new Analytics feature on MyFeedIn eheh

It lets you:
→ pull all your post stats,
→ see which ones performed best,
→ and analyze your results with clean, simple graphs.

If you want to try: https://myfeedin.co/

Do you like it??

(PS: feel free to tag MyFeedIn if you share your own recap 🤍)

Sometimes you don’t need more users.
You need to understand why the ones you have are leaving.

I realised this recently with MyFeedIn.
The Chrome extension has around 2k users, and I genuinely thought the onboarding was fine... until I checked the numbers.

→ 28% of people drop on the very first step: creating a feed
→ Then even more quit when they need to add their first creator

I was convinced the problem was acquisition.

But no.
I’m just a leaking bucket.
I can bring more users in, but they don’t stay because the onboarding doesn’t guide them well enough.

So I rebuilt the entire thing.
New flow, clearer steps, short videos.
If you want to try it out and download it: https://myfeedin.co/

Now the goal is simple: fix the holes before pushing growth 🫡

__

PS: if you already installed MyFeedIn before... what should I improve first?

SEO is probably the strongest long term marketing channel you can build.

I launched FreelanceKit in August 2024.
Since then, the SEO clicks have gone up every single month.
Last month alone: 700 clicks from Google. It still feels unreal.

I only work a couple of hours per month on the site, and it keeps compounding.
FreelanceKit makes money through affiliate marketing, and SEO is doing most of the heavy lifting.

And since it’s a resource directory for freelancers, it’s perfect for programmatic SEO.
I create templates, fill them with data, publish dozens of pages... and it ranks.

Honestly, without programmatic SEO, I would never have been able to rank anything. But hey, it works.

What about you?
Did you manage to turn SEO into a real acquisition channel?

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Axel Schapmann's Linkedin Analytics

Axel Schapmann

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Axel Schapmann's Best Posts (last 30 days)

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Axel Schapmann

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Axel Schapmann's Linkedin Analytics

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