Fractional Directory

The Fractional Directory: Your single view of all Fractional hires available for Kiwi Businesses.

Co-Founder

As a Fractional Marketing Director, I work with startups to: 

- Create brand experiences that resonate with their audience.
- Tell stories through content and different media that catch potential customers and drive conversions.
- Build authentic communities and partnerships that give product insights as well as customer loyalty.
- Build marketing operations to support all of the above. ;) 

Below you will see some of the companies I am currently working with or have been working with recently:

Fractional Marketing Director

AskNicely

Responsibilities included: 

- Community Management: including Production & Event Management, social media and more. 

- Content Creation: Including video for social media, educational content, marketing material and podcast.

- Strategic Partnership: I lead our social media influencer strategy from strategic decisions to recruitment including brands like Disney, Starbucks, Marriott Hotels, Sun Country Airlines, ServiceNow and more. I worked closely with the Director of Strategic partnership for sponsorships and joined collaboration opportunities. 

- Brand Strategy: I was responsible for the Frontline Magic brand and production of visual identity and overall concept design. 

- Team Management: I managed a team of external designers, copywriters, and event producers. Internally I collaborated and worked with the teams across Marketing, Product, Sales and Customer success. 

Some highlights: 
- I led the production from brief to final execution of a one-day online Summit that generated over 2000 registrations, with over 20 speakers. The event received NPS of 71 with steady attendees throughout the day of 70%. 

- I built strategic partnerships with industry influencers and partners from Fortune 500 companies that created sales and sponsorship opportunities.

Community Evangelist

Girl Power Podcast

Founder/ Podcast Host

YWCA Auckland

The Y is part of the world’s largest women’s organisation, a global network of 25 million women leading social and economic change in more than 100 countries worldwide. 

Responsibilities included: 
- Leadership: Stakeholder management, creative agency management, team management. 

- Branding: Creative concept development, visual language, and concept and content execution including web, social print, video, and photography. 

- Event and Awards: I managed and was part of the execution team for several in-person events with 500+ attendees including the GenderTick Awards and the 18x18 exhibition. 

- Influencers and Advocates: I was responsible for our social media strategy that generated a national influencer program with several young ambitious women advocating for YWCA values to drive brand awareness for the organisation. 


Some highlights: 
- Within my first 6 months I had done a national re-brand launch including a sold-out immersive exhibition called 18x18 telling real stories from 18, 18 years old women sharing their concerns about their generation. The project got recognised on national news and generated in new strategic partnerships, sponsorships and an increase in donations. 

- For the first time in history all local YWCA across New Zealand came under one united brand and voice. (Before they had all operated under their own brand and there had been no joint marketing efforts across the different locations). 

- The re-branding of YWCA was one of the Finalists for Best Design Awards, 2020
brought to you by the Designers Institute of New Zealand.

Brand Engagement Director 

The Mind Lab

Responsibilities included: 
- Strategy: Worked closely with the GM and the founder of The Mind Labs to develop the marketing strategy based on business goals. I was responsible for coming up with ideas, turning them into a brief and collaborating with stakeholders and managing the team to deliver unique ideas on project objectives. 

- Leadership: Managed and lead the team of copywriters, videographers, designers, and marketers to deliver integrated marketing campaigns. ( Being a small team in a start-up environment I worked across everything and as much as I managed the production team I was equally as much a producer). 

- Brand: I project management and collaborated with external design agencies to ensure that new projects such as digital learning platforms, websites, and integrated marketing campaigns were delivered on brand, within the set time and budget, and within scope. Many times I worked as the link between the internal stakeholders, the internal production team and the customers to ensure we delivered creative concepts suitable for the market.

Creative Director

Axel & Berg Photography 

Some highlights: 
- I worked as a professional photographer and storyteller travelling across the world (50+ countries) to places like USA, India, Thailand, Nepal, and Europe to photograph and take part in workshops to educate other photographers. 

- I filmed the wedding of a well-known rockstars wedding in Los Angeles. (If you hire me I might tell you who;)

Founder & Visual Storyteller

Municipality of Sundsvall

As Marketing Manager, I worked on strengthening the brand for the public school system in Sundsvall, Sweden. 

Some highlights: 
- Delivered an integrated marketing campaign for implementing the vision of becoming the highest-ranked school in 2021 in the country reaching 3500 employees. 
- Creative concept development and execution of a local Awards night for 3500 teachers. 

- Project management - including content creation, stakeholder management, and testing and content adding for 30 new websites. 

- I led the rollout and implementation of a re-brand for the local High-school that included a united brand launched with an event, new website and a printed magazine where I led the production of content, design and distribution of the magazine to over 5000 households. 

This re-brand generated an uptake in applications for schools and a united brand across the different faculties that had never been possible to achieve before.

Strategic Marketing Manager

Unganhörig

I founded a charity to create awareness about dementia and support to families with a family member affected by it after my mum was diagnosed in an early age and I felt like there was a lack of knowledge and support for young people in my situation. After my mum passed away from the disease I sold the charity to a National Organisation working with research and support for Dementia. 

Some highlights: 
- The Charity became the leading support resource for young families with relatives affected by dementia providing community, content and support for 2000+ families. 

- I travelled across Scandinavia to talk at over 100 different events with everything from 10 to 1000 of attendees. (Audience including researchers, healthcare professionals and relatives to people with Dementia). 

- I appeared on National news regularly lobbying for more support to young families effected by dementia. 

- I got awarded and recognized for my influence and leadership by the Swedish king Carl XVI Gustaf's Young Leadership Foundation.

- I worked with other non-for-profit organisations like Rotary to provide a support program to young adults so that they could still continue with "normal" activities such as sports, and school events that required support from parents. (meaning they had someone outside of their family that they could call to get a ride to training or help with homework for example).

Founder

Centrala studiestödsnämnden CSN

Customer Service Analyst

◔ Fractional Marketer and Creative Problem Solver Helping Startups Globally to Grow Community Through Content, Brand & Event

▲ Hey 👋 Your Fractional Marketing & Community Leader here! ▲ 

In short... 
I help you set up the marketing engine, do the strategy for you and find creative ways to execute on it. 

I am a...
▲Creative Problem Solver 
❀ Change Maker 
♀Women’s Rights Advocate 
✺Citizen of the World 
✮Lifetime Adventurer

⭐ Areas of Expertise

○ Marketing strategy ○ Brand management ○ Market research ○ Campaign management 
○ Communication ○Creativity ○Team leadership ○ Operational marketing management 

⭐ Personal Strengths

━ Opportunist
━ Lifelong learner
━ Strategist 
━ Executor (aka chaos wrangler)
━ Experience maker 
━ Creative problem solver
━ Community builder
━ Visualisation Director 

⭐ My Experiences

▲ 15 years of experience in marketing 
▲ Develop and execute marketing strategies for B2B & B2C
▲ Manage brand reputation and crisis communications
▲ Hired and managed marketing teams in early-stage startups 
▲ Execute social media marketing campaigns and engagement
▲ Overseen marketing budget 
▲ Lead product launches and go-to-market strategies for early-stage B2B & B2C startups
▲ Optimise customer journey and enhance user experience
▲ Build and manage relationships with key stakeholders and partners 
▲ Develop content marketing strategy and editorial calendar
 

I am looking forward to connecting!

☎️ +64 22 039 9889

📍 I am currently based in Auckland, New Zealand, and work fully remotely.

Taplio

Petra Susanne Axelsson ✨'s Linkedin Analytics

Susanne Axelsson ✨

What is Petra Susanne talking about?

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Petra Susanne Axelsson ✨'s Linkedin Analytics

Susanne Axelsson ✨

What is Petra Susanne talking about?

Want to drive more opportunities from LinkedIn?

Petra Susanne Axelsson ✨'s Linkedin Analytics