Axel K.'s Linkedin Analytics

Global and multilingual technology executive with start-up and large-cap experience for companies achieving accelerated growth targets, category leadership and successful exits (Merrill Corporation, Datasite, COLT, TomTom, Intralinks). In the cloud space since 2000, the subscription economy since 2003, vertical SaaS since 2006 and tackling product led growth (PLG) since 2017. Recent awards: - Product Marketing Alliance "Top 100 Influencer" 2019, 2020, 2021 - Sharebird “Top 100 Mentors in Product Marketing” 2021 - SiriusDecision Portfolio Marketing for 2018 - Merrill Corp. President Club 2017 & 2018 - On24 Webinar award 2019 - Stevie Bronze award 2019 Topics: Digital transformation, SaaS, Cloud Computing, Mergers & Acquisitions, Agile Marketing, Enterprise Software, Product launch, Innovation, PLG, Monetization Skills: - Languages: German, Spanish, French, English - Product marketing: Go-to-market, service/product introduction, sales enablement, marketing planning, analyst relations, messaging, competitive intel, market intel, content marketing, positioning, messaging. - Monetization: Pricing, packaging, revenue recognition, licensing, configure price quote, discounting, promotions, governance, freemium, trial, POC, up-sell, cross-sell, land and expand, churn management. - Business management: P&L, business analysis, performance management, strategy formulation, qualitative & quantitative research, reporting, analysis. - Change leadership: business planning, launch management, team leadership, supplier management, project management, M&A, corporate communications. - Demand generation: field marketing, digital marketing, events management, AB optimization, SEO, SEM, PPC, funnel management, marketing automation, conversion.