Resident North

Driven by holistic thinking, Resident North create digital marketing strategies that deliver on your business objectives.

From website design, development to allowing you to be visible where it matters through online marketing, we’ve got you covered.

Co-Founder

Collusion Agency

White label digital marketing agency helping you achieve what you’ve agreed to deliver.

Director & Co Founder

Forever Agency

I managed a team that worked across both paid and organic social media. I am responsible for devising and implementing strategies to achieve KPIs that are agreed with the client and set out to assist achieving overarching business objectives. 

Due to my wider digital marketing knowledge, I am able to create plans that work harmoniously across all digital channels to enable synergy and effective results.

I work with my team to develop seasonal marketing calendars and help bring campaigns to life across Instagram, Facebook, Spotify, LinkedIn & TikTok.

Through the use of multiple analytics tools, I track the success of all of client accounts to ensure targets are being met, and if not how we can implement changes for improved success.

Social Media Manager

Run2

Through deep consumer analysis looking at trends, market data and analytical data I analyse & strategise both organic and paid social media campaigns across Facebook, Instagram, Twitter, LinkedIn etc.

In this position I currently work directly with clients, putting together pitches, reports and running account meetings.

I also actively keep on top of industry updates and ensure that this information is fed through the team.

Social Media Marketing Manager

At Run2 I am responsible for the account management of clients, ensuring that their corporate objectives can be achieved through the assistance if digital marketing efforts. Through thorough market & industry analysis and research, I am able to segment and target my clients' audiences. 

I write and execute digital marketing strategies for my clients including PPC,SEO, Social Media & Email marketing. 

I develop, plan, create and maintain PPC accounts across Google Ads & Bing ensuring the most effective use of budgets. I assess and execute SEO strategies looking at both technical and content based SEO, briefing content writers to create highly effective pieces of content. In addition to this, I create highly targeted paid social media campaigns that funnel users through the decision process in order to convert users through brand awareness to retention. 

Working towards KPIs, I report to my clients on a monthly basis analysing successes and planning how improvements can be made to ensure objectives are continuously reached and boundaries are pushed.

Senior Digital Marketing Executive at Run2

Williams Motor Group

Responsible for analysing the complete online presence of the Williams Group.

The main responsibilities of my role include supporting the planning and implementation of digital advertising campaigns to deliver a positive impact on sales, growth and customer retention across multiple consumer channels for all Williams' franchises including BMW, MINI, Jaguar & Land Rover.

Through analysis and research, I am responsible for the creation and delivery of the paid marketing strategy for the group, devising optimising tactics and managing performance of all campaigns. I am currently responsible for an annual spend of £300,000 on AutoTrader, £250,000 across Google Ads as well as £20,000 across Facebook. 

My role also involves me to:
Continuously analyse data to ensure marketing efforts are effective and achieving objectives. 

Research and report on industry and competitor paid search and digital advertising activity and trends.

Manage and successfully maintain the day to day relationship with digital advertising suppliers and third parties.

Ensure the Williams brand and their respective brand franchises identity and standards are upheld throughout all marketing activities.

Group Digital Performance Analyst

KW Digital Ltd

At KW Digital, I have progressed and become a well rounded digital marketer. 

My main roles included:
- Account Management 
- Paid Social
- Organic Social
- PPC Builds, Maintenance & Improvements
- Business Development 
- Strategy Planning & Writing 
- Reporting

I am extremely confident in PPC, SEO (both technical & content) and Social Media (both paid & organic). Developing through KW Digital I worked within the agency's paid team. I have a keen eye for detail and enjoy analysing client campaigns and scoping out areas for improvement for increased effectivity and performance. 

My strengths lie within researching and understanding an audience/industry using a range of data and reports from which I then develop full strategies to be carried out through each stage of the consumer cycle from awareness through to retention highlighting key KPIs on macro and micro levels which I report on on a weekly and monthly basis.

Alongside this role, I also assist in business development. I audit potential client sites and their current digital marketing efforts using a range of online tools such as SEM Rush, Moz, Screaming Frog, Google Analytics, Google WMT etc. From this analysis, I draw up proposals and attend pitch meetings where I have had success in winning a number of large, household named clients.

I had a portfolio of clients that I personally managed and communicated with on a daily basis. Alongside daily communication I managed a large range of paid campaigns across Google Ads & Social Media channels with annual budgets of over £100,000 which I was responsible for.

Business Developer / Paid Social Specialist

Account Manager

Digital Marketing Executive

Yours Is The Earth

Alongside being a barista my responsibilities include supervising a small team and delegating tasks to ensure an efficient and effective workplace where the highest standard of customer service is met at all times. I have built very strong relationships with customers over the time I have spent working at this cafe and have been praised on my high levels of customer service which I really take pride in.  Naturally teamwork is a fundamental skill to this job that I have gained alongside many other skills.

Supervisor

Prodo Digital

During this work experience placement my roles included, copywriting involving content creation for both client websites and in house corporate blogposts, social media marketing and creating ads across Google's Search Network.

Digital Marketing Intern

The Mothership Group

My role required me to identify the most appropriate forms of social media for the business and  how these platforms may be exploited in order to promote and advertise the business and its services. I ensure that the target audience is understood in order to build strong engagement over the social media streams such as LinkedIn and the company's website. This role has built my understanding of social media platforms and how/when to optimise their usage, this was done through research and testing out prime times where engagement was at its highest. I formulated and implemented a social media strategy for the business creating a range of documents in order to ensure a consistent, coherent message was delivered as well as being able to track progress. This role was interesting as there were 3 audiences I needed to deliver differing messages to, so research and understanding each particular audiences needs, wants and habits was essential for success.

SEO & Social Media Intern

International Festival for Business 2014

During the 50 day festival, I was responsible for producing the daily briefings to tight deadlines, this involved undertaking research about the local visitor economy and collating key information about the Festival events planned for a given day. My job was to disseminate the information to over 600 volunteers, and many businesses across the city region, through a range of print and social media channels. Feedback from the recipients was excellent, everything they needed to know about what was going on across the city was condensed into two pages and delivered to them each morning.

Digital Marketing & Communications Intern

I am a well rounded digital marketer with a specialism in Paid Media Marketing.

Through my career, I have gained years of experience working with local, national and international brands. I pride myself in my attention to detail and understanding the target market through in-depth research to allow me to create fine-tuned effective marketing strategies. Being a well-rounded individual allows me to create holistic plans where all digital elements can work together in the most efficient way possible allowing overarching business objectives to be met.

I am a very driven individual with the hopes of shaping my career aspirations of becoming a business leader.

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