Ayman Alzayat

Careem

- Lead GenAI initiatives related to UX research with a horizontal, cross-functional focus
- deliver actionable insights for Careem's Fintech app "Pay" to shape and optimize the user experience.
- Collaborate with Data Scientists to incorporate user perspectives into various modeling initiatives.
- Partner with the marketing team to enhance the reach of research initiatives, coordinating efforts through Braze.
- Lead UX research initiatives across verticals while maintaining a horizontal, cross-team alignment.
- Mentor researchers on best practices in UX research, focusing on both qualitative and quantitative methodologies.
- Provide an additional layer of clarity to UX research efforts, particularly in quantitative analysis.
- Mentor and conduct workshops for the design team to ensure they can perform usability testing with minimal supervision.

Associate Director - Lead Quant UX Strategist

Kijiji Canada

Facilitate strategic decision-making by delivering impactful and succinct UX data results to managers.
Oversee research projects for UI design, making informed decisions to improve user experience and meet
business objectives.
Cultivate a culture of ongoing learning and development by mentoring team members, conducting performance
evaluations, and promoting professional growth.
Establish research Key Performance Indicators (KPIs) and optimize research processes for efficiency.

Senior User Experience Researcher

OPStudioz

• Clearly defined user needs for mobile app development.
• Educated teams on best human-centered practices.
• Identified critical pain points through ad-hoc usability testing.
• Skillfully communicated results to stakeholders using compelling, data-driven storytelling

UX Researcher/AR Design Consultant

Spire Trading Inc.

• Effectively led research initiatives, employing a variety of research methods.
• Selected suitable analysis methods to articulate user needs clearly.
• Assisted team members in choosing the most suitable approaches for usability testing.
• Established connections between research insights and the business vision and strategy.

UX Designer

Wilfrid Laurier University

Taken the role to motivate and inspire students to engage with the online course structure.
Provided excellent project management skills to deliver all course materials on time.
Participated effectively with other members of the department on different objectives.

Interaction Design Instructor

• Provided an enjoyable learning experience by creating an online course (UX230-interaction design).
• Enhanced users' training and practical experience via an effective course outline.
• Articulated stakeholder's needs (program director) on course development matters.

Interaction Design Content Developer Specialist

Ryerson University

- Develops research activities and insights to answer key business questions effectively and efficiently.
- Recruiting participants for research studies
- Conducting design research studies and analyzing the data collected, generating insights that influence strategy.
- Provided leadership and guidance to multiple department members in various research activities, including problem identification, ideation, and analysis.

User Experience Researcher (Consumer Behavior) 

University of Waterloo

Provided an excellent interdisciplinary perspective on usability research.
Pioneered three research projects working collaboratively on several user studies.
Engaged in talks and presentations to showcase study results in national and international conferences.
Raise the performance bar by using rigorous usability testing and research lab studies to address users' needs.
Increased team morale by establishing out of the work team relationship with game nights and potlucks.

User Experience Researcher (PhD)

I am part of an exceptional UX research team at Careem, driving strategic and evaluative research projects that shape the future of user experiences. With one of the most advanced UX research teams in the region, Careem provides an innovative environment where I am proud to contribute to impactful, user-centered solutions.

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