Ayo Abbas's Linkedin Analytics

AWARD-WINNING BUILT ENVIRONMENT MARKETING CONSULTANT WITH 24+ YEARS EXPERIENCE I specialise in organic marketing and advise Marketing Directors, Heads of Marketing, Directors and Founders in Architecture, Engineering and Construction (AEC) firms on how to develop strategies that deliver measurable business results. With expertise across 7 of the UK's top 20 engineering firms including Arup, WSP, and Buro Happold, I understand the context and unique challenges that built environment firms face and how that translates into your go-to market activities. WHAT SETS ME APART ✅ Deep industry knowledge combined with practical marketing expertise ✅ Strategic thinking that transforms technical jargon into compelling client-focused content ✅ Proven track record of delivering ROI-driven campaigns and strategies ✅ Hands-on approach with energy and accessibility SUCCESS STORIES Developed a 3-year marketing plan that doubled a consultancy's UK turnover from £31m to £62m Created the marketing strategy for Mace's Birmingham New Street project, securing extensive media coverage and 18 industry awards. HOW I HELP YOUR BUSINESS 🎯 Develop results-driven marketing strategies and implementation plans 🎯 Create compelling content and campaigns that resonate with your target audience 🎯 Provide board-level strategic marketing advice as your part-time CMO 🎯 Create expert freelance marketing teams for larger special projects 🎯 Build effective marketing systems and teams WHO I WORK WITH 🏢 Architects 🏢 Engineers 🏢 Industry Associations 🏢 Consultants 🏢 Product Manufacturers 🏢 Construction Firms 🏢 Proptech & Contech Founders SERVICES ✅ Marketing Strategy ✅ Content Creation ✅ Campaign Development ✅ Speaking & Facilitation ✅ Corporate & One-to-One Training "Ayo listened and understood our requirements, challenged us when needed, and put forward a comprehensive and achievable plan. She made me excited about where the business can go and what I can personally achieve." —Stefanie Stead, Partner, Stead & Co Get in touch: [email protected]