Ayo Abbas's Linkedin Analytics

I’m Ayo Abbas, an award-winning built environment marketing consultant with over 23 years’ experience working across the construction sector. Since 2020, I've worked with 5 of the top 10 UK engineering firms including Arup, Mace, McLaren Construction and WSP developing strategy, content and campaigns. As a digitally-led marketer, I appreciate the power of bringing online and offline marketing approaches together to get strong business results. I am a built environment industry geek so I talk your language and recommend solutions that work in our industry context. Marketing shouldn't be a mythical dark art so I use simple everyday language to get things across. WHO I WORK WITH: ✅ Architects ✅ Engineers ✅ Associations & Industry bodies ✅ Contractors ✅ Product manufacturers ✅ Consultants ✅ Proptech & contech Founders HOW I HELP YOU? 🎯 Develop campaigns and content strategies that drive real, trackable business results. 🎯 Figure out the best marketing options that’ll work for your business 🎯 Make your marketing experience enjoyable. I always have energy and a smile 🎯 Understand how to set up your marketing team and function and systems for success. I've worked in a lot of places and know how to run marketing teams well. SERVICES 💻 Marketing strategy & marketing planning 🎬 Content creation and campaigns 📢 Speaking, hosting, panelist, moderator, facilitator 📚 Corporate training and 121 training I love talking all things built environment marketing, understand what you do, the industry jargon and most importantly the clients you want to do business with; having worked with and learned from some of the best in the biz. EXAMPLES 📄 A 3 year marketing plan with the consultancy board directors that doubled UK turnover from £31m to £62m in just three years. 🚆 Masterminded a marketing strategy that propelled Mace's Birmingham New Street project into the market securing tons of positive media coverage, events and business development opportunities. It even won 18 industry awards including Building Magazine and Construction News. TESTIMONIAL “Laminar Projects is a fast-growing business and we’d identified thought leadership as a way to raise our visibility. We decided to work with Ayo as she really knows the construction industry. She knows the context and how to write engaging content so can add in her commentary to our thoughts.” David Nash, Managing Partner – Implementation and Consultancy, Laminar Projects GET IN TOUCH DM or email ayo@abbasmarketing.com for an initial chat